Laurent Buanec

Unlimitail x Pacvue: a new milestone for European Retail Media ✨ We’re excited to announce our strategic partnership with Pacvue, the global commerce acceleration platform. 👉 Brands and agencies can now activate and manage retail media campaigns directly on Carrefour.fr, through Pacvue’s commerce platform. This marks a first-of-its-kind collaboration with a top 3 European grocery retailer, powered by Unlimitail’s exclusive retail media network and offering. Together, we’re unlocking access to high-impact placements, real-time optimization, and performance insights enriched with transactional data. And Carrefour is only the beginning of this collaboration. 💬 Industry leaders are already weighing in, discover what Victor de la Fuente Abarca (Nestlé) and Romain Schneider (WPP - GroupM France) have to say by reading the full announcement here: https://lnkd.in/ebdmb9_d

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🚀 New Tech, No Wait: At MediaMarktSaturn, we provide around 50,000 employees with the latest AI tools – securely available in our in-house AI platforms “Sandy” and “42 by Digital Workplace”. Our AI platforms bring cutting-edge models from providers like OpenAI, Google, and Meta into a safe, compliant, and scalable environment. And we move fast: for example, after the release of GPT-5, our AI teams integrated it into our platforms within one business day and made it available company-wide – setting a new benchmark for speed while maintaining enterprise-grade security. Adoption speaks for itself: more than 15,000 requests within four business days across both platforms – even during the summer holiday period. 🏖️ By providing our employees with AI, we enable lifelong learning, accelerate daily work, reduce manual effort, and raise quality – so teams can focus even more on customers, innovation, and strategic tasks. By integrating AI into our processes and systems, we turn information into action faster, standardize best-practice prompts and workflows, and strengthen digital skills across our workforce. Guardrails ensure data protection, compliance, and clear access rights at every step. 🛡️ What our AI platforms deliver: 💭 Faster from idea to result: research, summarization, translation, content creation and more. 🧠 Integrated with our systems and knowledge sources for reliable, context-aware answers. 📈 Standardized workflows that speed up routine tasks and improve quality and service speed. 🔒 Secure environment: data protection, compliance, and access control built in.   Thank you to all teams who contribute to make the newest AI tools available to our employees so quickly and securely.   #TeamMediaMarktSaturn #AI #ResponsibleAI #GPT5 #Innovation MediaMarktSaturn Technology

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Sustainability in advertising requires more than promises — it needs accountability. Today we announced that IAS and Good-Loop, a certified B corp, are rolling out advanced emissions measurement, enabling every IAS customer — at no additional cost — to seamlessly track the emissions of every ad impression and reduce environmental impact. Over the last three years, our work with Good-Loop and early adopters led us to establish crucial benchmarks, all while supporting the Advertising Association and Ad Net Zero in the development of a universal industry standard. Learn more in today’s announcement: https://lnkd.in/eJwzvMWu #Sustainability #NetZero #BrandSafety #Advertising

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Exciting news! We are partnering with smartclip, RTL Group’s adtech business, to bring advertisers direct programmatic access to premium European CTV inventory – now enhanced with Adlook’s attention optimization and outcomes-focused approach. This collaboration unlocks: ✅ Premium broadcaster inventory across Europe ✅ Attention as a measure of true engagement and brand lift ✅ ID-agnostic activation, fully aligned with privacy standards “CTV is the future of brand building, but it requires innovation that goes beyond impressions. Partnering with smartclip gives our clients direct access to Europe’s most premium broadcaster inventory, setting a new benchmark for outcomes-focused programmatic TV.” — Viktor Zawadzki, VP Platform Partnerships, Adlook “By integrating Adlook into our demand stack, we broaden buy-side opportunities, allowing our broadcaster and publisher partners to connect their premium inventory with additional demand sources more effectively than ever. Throughout this process, we ensure that publisher signals are respected – not exploited – and that data is activated, not extracted.” — Gloria Eichler, Chief Product Officer at smartclip With smartclip’s broadcaster-led SSP and Adlook’s AI-powered platform, brands can achieve real viewer engagement, measurable business outcomes, and sustainable growth. #CTV #Programmatic #Attention #Adlook #AdTech #Smartclip

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