Loïc Mercier

Laurent Ezekiel, chief marketing and growth officer of WPP and CEO of WPP Open X, its bespoke Coca-Cola unit, is leaving for Publicis Groupe. His departure comes after Coca-Cola shifted its North America media account from WPP to Publicis after a closed review. Read the full story: https://lnkd.in/eqAEsXd3

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PublicisGroupe has appointed Deepti Velury as global CEO of production, a new role at the holding company overseeing its global production studios, hubs, and AI platforms, including production network PXP. Velury, previously chief technology and transformation officer at Epsilon, will steer Publicis’ effort to bring its production capabilities into the AI era by integrating data, technology, and measurement throughout. That effort is supported by the debut of Leona, described by Publicis as an “end-to-end agentic AI content engine” that taps its connected identity data set to generate and adapt creative. The platform was built in-house by the team at Sapient. “When you really think about where production is going today—it is data, it is technology, it is AI,” said Carla Serrano, chief strategy officer of Publicis Groupe.

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Missed Mark Ritson's Palais talk at Cannes Lions? He calls System1's Compound Creativity “the most important new thinking on advertising in the last 10 years.” In this sneak peek, Mark dives into The Creative Dividend from System1 and Effie Worldwide, analyzing 1,250+ campaigns and 200,000+ audience reactions to prove creativity pays back, up to 21 times when done right. Dive into the research to learn more about the power of emotion, distinctiveness and consistency: The Creative Dividend: https://hubs.la/Q03CqXkL0 The Power of Compound Creativity: https://hubs.la/Q03CqSbC0 And look out for more coming very soon from us and Ritson. 👀

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In an era of content overload, consumers aren’t just tuning out – they’re demanding more. In a recent article for The Drum Recommends, Clyde McKendrick President of Nuevo, explores the duality we’re all facing: AI is embedded in everything we do, but it’s human creativity and connection that earns trust and builds brands that truly matter. Marketers are being called to rethink the playbook. It’s no longer about how marketing buys attention and returns investment — it’s about how it returns value to people’s lives. Long term success now means building human-first relationships that last, not just driving transactions. “Conscious Creativity” isn’t just a philosophy — it’s a strategy for sustainable growth. Read the full article here: https://bit.ly/3HemKLq #AIandCreativity #BrandTrust #ConsciousCreativity

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Build a brand to last “200 years, not two”, CMO Paulie Dery instructs. AG1’s global CMO told LBB’s Tom Loudon premium brands can avoid becoming commoditised by investing in their communities, upping the energy, and treating consumers like they’re clever. “You don't need to show a mirror back to them. Tell them the story, and they will put themselves there.” Read here: https://lnkd.in/g7i_aRfE

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Think TV ads are dead? Think again! Patou Nuytemans, CEO Ogilvy EMEA, explains how they continue to shape campaigns & culture. Dive into her insights on LBBonline - Little Black Book: https://okt.to/G6eJHu

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