Raynald BONNE

  Europe’s carmakers are at a turning point — and so is European industry.   In my recent Financial Times OpEd, I argue that the challenges facing Volkswagen Group and other European OEMs go far beyond the industries’ transformation or trade-politics. They expose a deeper, long-standing issue: high cost and structural inefficiencies, making it even more challenging to adapt quickly to global competition. In fact, European carmaker‘s woes reflect an even deeper and tong term issue. The widening productivity gap between US and Europe‘s Economy with stark consequences.   For too long, we at Volkswagen believed growth could cover up inefficiencies. That belief is no longer tenable. At Volkswagen Group, we’re making tough but necessary changes — reducing overcapacity, increasing productivity both in terms of Labour and Capital, and we are accelerating investments in electrification, digitalization, and autonomous driving. One thing has become clear for us: investment alone is not enough.   What’s needed is structural reform — within companies and across Europe. That means: • Smarter, innovation-friendly regulation • More flexible labour markets • Strategic global partnerships • And a renewed focus on performance   And we need to demand more from ourselves. We know what made Europe strong in the first place. Now we need the courage to modernize those foundations. 📉 Without restructuring, even our best ideas risk and investments risk falling short 📈 With reform, Europe can once again lead — not just in R&D, but in scaling industrial innovation.   👉 Read the full article in the Financial Times https://lnkd.in/eVa-NEHK 👇 What do you think? What reforms do you believe are most urgent for Europe to remain competitive?   #automotive #Europe #Volkswagen #transformation

380

53 commentaires

⚠️ 𝐓𝐡𝐞𝐫𝐞’𝐬 𝐧𝐨 𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐛𝐚𝐜𝐤. 𝐖𝐞’𝐯𝐞 𝐞𝐧𝐭𝐞𝐫𝐞𝐝 𝐭𝐡𝐞 𝐚𝐠𝐞 𝐨𝐟 𝐀𝐈-𝐚𝐮𝐠𝐦𝐞𝐧𝐭𝐞𝐝 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐢𝐧 𝐚𝐮𝐭𝐨𝐦𝐨𝐭𝐢𝐯𝐞.⚠️ What does it mean for relationships between OEMs and their customers?   I had the pleasure of discussing this game-changing topic with Stefanie Paetow (Volkswagen Group) for a recent edition of the Automotive News Europe ‘Rising Stars Speak’ podcast.   With 20 years leading the game, Stefanie is an absolute expert when it comes to automotive #CX and #CRM and I had a blast exchanging opinions and anecdotes on how AI is already transforming many aspects of the mobility experience … and we’re just getting started. 🚀   With customer interactions, it’s about being ready to interact at the right time, with the right message, with the right person, and on the right channel … and informed by all relevant and available data. This has been the holy grail for CX professionals across all industries for many years, not least automotive. AI is already having transformative effects in areas like customer service. Some organizations are now able to handle 25% more service cases per hour (with 50% faster response times), and we’re just getting started. Here are three other important reflections I took from my enjoyable chat with Stefanie and Doug.   1️⃣ AI empowers organizations to fundamentally shift their stance from reactive to constantly proactive. This means turning the CRM function into a 24/7 proactive relationship-building engine. This requires a change in mindset, but it has the potential to create tons of new revenue-generating opportunities.   2️⃣ AI can’t replace human empathy – instead, it should be used to help free up time so that people can spend better quality time with their customers.   3️⃣ Focus on change management to overcome anxiety. Encourage people to experiment, build their own agents and see for themselves how AI can relieve them of monotonous or time-consuming tasks (like lead scoring, for example).   We can all agree on that AI will be a game changer... and let’s be clear: We are just scratching the surface of how to elevate the #automotive #CustomerExperience with AI. The opportunities are immense and I can’t wait to explore them all. 💫   Podcast link in the comment section! ⬇️   (thank you Douglas Bolduc for facilitating)   Capgemini Invent Capgemini Automotive #CustomerExperience #CRM #AI Sebastian Tschödrich Marc Matthies Patrick Schumann Malte Völkoi Johanna B. M. Hoffmann

207

2 commentaires