SEBASTIEN KOPP

🌍 Circular Fashion Becomes Verified Carbon Credits At Vestiaire Collective, we are proud to lead the way as the first resale platform to turn circular fashion into certified carbon credits, in partnership with Inuk. It is a new generation carbon credit standard that certifies high-quality decarbonization projects with precise, transparent tracking of avoided emissions. How does it work? 🌱When you buy pre-loved fashion on Vestiaire Collective instead of buying new, we prevent emissions. ✅This positive impact is now certified as tradable carbon credits. 🔄Revenues will be reinvested in activities that strengthen the scale and robustness of our avoided emissions. This is more than a financial innovation—it’s proof that circular fashion delivers tangible, measurable impact at global scale. It demonstrates that sustainability is not just a cost center but also a driver of long-term value creation. The future of fashion is circular. And it’s accelerating.

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Big brand movements this week ⤵️ 👗 SHEIN is opening its first ever permanent stores in France this November, starting at BHV Marais in Paris, followed by five Galeries Lafayette locations. across the country. The move will create 200 jobs but has sparked backlash from environmental groups. 🎬 ChatGPT launched its first major brand campaign this week focusing on human moments, which has sparked some debate. The cinematic 35mm film spots showing everyday AI use are running across TV, streaming and social for the rest of the year. 💳 ChatGPT has also just enabled direct shopping with "Instant Checkout" for US users. You can now buy from Etsy sellers and soon over 1 million Shopify merchants (including SKIMS, Glossier, Inc., Spanx) without leaving ChatGPT. 🏠 IKEA has launched "Life at Home" - a major service expansion beyond furniture, with the offering includeing home move admin support (bills, subscriptions, mail redirection), renewable energy switching, solar panel connections, and a 0% interest Family credit card with rewards. 🧵 Primark has launched a same-day repair and alterations service in its Manchester Market Street store, partnering with The Seam. Prices start from £3-£10 (subsidised by Primark), running every Friday until December. 🤖 eBay x OpenAI has launched "AI Activate" - a £3M programme giving 10,000 UK small businesses free access to ChatGPT Enterprise for up to a year, plus custom GPT development and training. eBay is the first marketplace to offer OpenAI's tools free to sellers. ➕ Follow me for weekly brand updates 📈 Subscribe to my Substack: https://lnkd.in/eHMeaevE

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💥 Secondhand is now a REFLEX ! Thrilled to share the 4th edition of our global resale report with Boston Consulting Group (BCG): 👉 “Resale’s Next Chapter: How Fashion & Luxury Brands Can Win in the Secondhand Market.” 📈 Secondhand is growing 3x faster than the first hand market. 💸 80% shop preloved for affordability (87% in the US) 🧥 Gen Z leads — 1/3 of their wardrobes are secondhand 🇺🇸 In the US, 66% of handbags are preloved (vs. 39% in Europe) The message is clear: circular fashion is the future. From day one, I’ve envisioned a world where every piece can live multiple lives. At Vestiaire Collective, we enable brands to embrace circularity and give customers seamless, transparent resale experiences. The DPP (Digital Product Passport) is a game-changer — trust, transparency, traceability at scale. Thank you to my co-authors and the incredible teams at Vestiaire Collective and Boston Consulting Group (BCG) for this insightful data. Felix Krueger Catharina Martínez-Pardo Pierre Dupreelle Judith Vitrani Charles Gardet Dounia Wone Alice Hebrard-Lemaire Delphine Baz Erika Dietze María Lasa Aresti

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𝗩𝗶𝗻𝘁𝗮𝗴𝗲 𝗶𝗰𝗼𝗻𝘀 𝗮𝘁 𝘃𝗶𝗻𝘁𝗮𝗴𝗲 𝗽𝗿𝗶𝗰𝗲𝘀: 𝘄𝗵𝗮𝘁 𝗶𝗳 𝗮 𝗕𝗶𝗿𝗸𝗶𝗻 𝗰𝗼𝘀𝘁 𝘁𝗼𝗱𝗮𝘆 𝘄𝗵𝗮𝘁 𝗶𝘁 𝗱𝗶𝗱 𝗶𝗻 𝟭𝟵𝟴𝟰? Vestiaire Collective just launched its “Vintage Pieces at Vintage Prices” campaign, unveiling iconic pieces like CHANEL, Christian Dior Couture, Fendi and even Hermès! at their original launch prices (or close). For instance: a Hermès Birkin 35, priced at £1,560 in 1984 is being listed for under £5,100, significantly less than the current resale average of $9,300 USD. This is only going to last 3 days... The luxury resale market has soared over 220% in five years and is set to outpace primary luxury sales soon. Gen Z and Millennials see resale as aspirational, sustainable, and authentic, valuing the story behind the product as much as the label. And let’s not forget that in many cases, vintage pieces also offer superior quality, who remembers when Chanel 2.55 hardware was gold-plated? This move reframes luxury around circularity, responsibility, and new definitions of value. That said, some legacy brands are uneasy with the trend. Hermès CEO, Axel Dumas, recently warned that the booming resale of Birkin bags prevents the brand from serving its real customers. It underscores the tension between brand heritage and secondary market demand. This campaign also highlights the broader challenges luxury is facing today: balancing exclusivity with sustainability, controlling brand narratives in a booming resale ecosystem, and engaging new generations without diluting heritage. These are not easy trade-offs, but they will define which brands remain relevant in the decade ahead. #LuxuryResale #CircularFashion #Sustainability #FashionBusiness #RetailInnovation 𝘱𝘪𝘤𝘵𝘶𝘳𝘦 𝘤𝘳𝘦𝘥𝘪𝘵𝘴: 𝘝𝘦𝘴𝘵𝘪𝘢𝘳𝘦 𝘊𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘷𝘦

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Isabel Marant needs fresh funds Isabel Marant, one of France’s most important fashion labels, needs to find new financial backers, as lower sales and profits have dented its ability to repay €265 million worth of bonds maturing in early 2028. The brand needs to strike a deal with bondholders or get a cash injection of €150 million from a new investor if it wants to avoid having to file for bankruptcy protection, financial analysts predict. Read more: https://lnkd.in/e9sszThH Montefiore Investment

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How I would fix the frustration of Hermès resale & counterfeit 👨🏼‍🔧 In a recent article, CEO Axel Dumas explicitly said that the luxury brand sees the 'secondhand frenzy' as a 'threat' to serve 'real customers'. ❌ Unlike Gucci or Balenciaga, Hermès has NO appetite to legitimize resale. 🔐 Absolute control is most important. So here's what I'd do: ___________________ 1️⃣ Integrate → We'd take craftsmanship one step further and modernize it by sewing an NFC chip elegantly into each new product. 2️⃣ Apply → Potential customers apply through their blockchain-based, encrypted, Maison Profile. This profile includes verified past purchases, event attendance, service history... = a loyalty fingerpint. 3️⃣ Vet → Hermès discreetly vets applicants based on purchase history, loyalty and behaviour (frequency, resale activity, social graph). 4️⃣ Issue → Once approved, the bag's embedded NFC chip is linked to the customer's blockchain-based profile. 5️⃣ Unlock → The user unlocks the Digital Passport when they tap the NFC (only accessible from their verified account, linked with the item they now own). The passport shows the date of production, artisan name/code, leather origin, personal milestones, service options & exclusive content (including private event invitations). 6️⃣ Monitor → Any resale requires re-registration of the bag. When a reseller taps the NFC, Hermès knows the bag changed hands. ↳ 🔴 If resale occurs within a minimum holding period (e.g. 5 years), penalties can apply to the profile like loss of priority access or blacklisting. ↳ 🟢 If service & resale is done via approved channels, the customer retains/grows their status. This is all programmed via smart contracts. 7️⃣ Track → The blockchain profile + NFC system allows Hermès to track every resale event globally. Which markets are reselling most, at what prices, ... It allows for early detection of flippers vs loyal customers and offers absolute market control. They can flood or dry up inventory strategically. ✨ Bonus points: Link the Maison Profile with luxury perks like concierge services at the best malls, airport lounge access across the world, etc. and you've created the ultimate "luxury lifestyle passport". What do you think? Should Hermès roll this out soon? 💬

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Beyond the Product: Why the Future of Luxury is All About Experiences The rules of luxury are changing. Today's discerning consumers don't just want beautiful things – they crave moments that can't be bought twice. From private viewings at the Louis Vuitton atelier to parties in Dior's secret garden, brands get it: the product is just the start. The real value lies in experiences. The real value lies in the exclusive, transient, and deeply personal experiences wrapped around it. The Rise of "Experiential Luxury" Chanel's Métiers d'Art shows: these traveling performances (from Paris to Dakar) are not just fashion shows, they turn customers into insiders at exclusive, invitation-only events. Aman Resorts' Jet program: for $175,000, guests visit Aman hotels on a private Airbus jet, because the journey is just as important as the destination. Rolex's Yacht-Master Experience: buyers get more than just a watch; they get access to private regattas and sailing legends. Why This Shift? Scarcity wins: limited editions (such as Gucci's Epilogue collection) create a sense of urgency – “buy now or miss out forever.” Memories are more important than things: a $5,000 Picnic Bag from Hermès is more memorable than another handbag. Personalization equals Loyalty: Rimowa's engraved itineraries or NetJets' customized flight plans turn customers into brand ambassadors. The Takeaway Luxury is evolving beyond objects. The brands that are winning today understand that you're selling not a product, but a story that they'll tell for years to come.

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🔎 Major luxury groups and brands have released their Q2 2025 results, with an overall slowdown remaining the key trend. Most Kering brands saw sharp declines—except Bottega Veneta—with Gucci down over 20%. LVMH's revenue dropped 4%, and its core fashion & leather goods division was the weakest performer. ✍️ After flat results in Q1, Prada Group declined 4% this quarter. Its breakout brand Miu Miu, which surged 93% in the same period last year, saw growth slow to 40% in Q2.

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Global Fashion & Retail majors latest 2025 earnings. Key Insights: 🔸Luxury remains resilient with higher margins but slowing growth LVMH shown solidity in the current context driven by solid demands in Europe and the US with resilient demand for Fashion & Leather Goods maintaining high margin Hermès shown solid H1 results across all regions reflecting the strength of the brand’s model, Leather Goods & Saddlery posted solid growth in line with expectations Kering reported sharper revenue decline with momentous decisions of restructuring across fronts in H2, and continues to streamline distribution & cost base 🔸Fast fashion giants faced mixed demand & headwind risks Inditex maintained solid operational performance with higher inventory growth vis-a-vis revenue, AW collection reported a stronger start H&M face softer sales however positive development in online, H&M womenswear and Moves with continued focus on good cost controls Fast Retailing (Uniqlo) shown a record revenue and profit growth driven by actively marketed core Summer ranges and opening of quality stores globally meeting local needs 🔸Off-price/discount retail model thrives, TJX benefiting from value-seeking shoppers and remains a tactical beneficiary when discretionary spending tightens 🔸Sports/Athletic & performance brands are polarized, facing heat from the challenger brands Nike results in-line with expectations however not where brand wants it to be. Wholesale revenue decline much lesser than Direct indicating the realignment Adidas delivered strong growth, creating brand heat and extending momentum also into apparel & across performance categories with Running with stronger growth International & Digital revenue continues to drive growth for lululemon however softer US business results, reassessing degrowth drivers & strengthening merchandise mix 🔸Legacy/Heritage fashion & lifestyle brands Levi Strauss & Co delivered another strong quarter, reflecting broad-based strength across the brand, and entering H2 aiming to transform into a denim lifestyle brand & best DTC retailer Gap Inc overdelivered on profit expectations achieving topline goals, fueled by three brands Gap, Banana Republic & Old Navy, leading Gap Inc to new chapter with more unified culture PVH grew revenue, leaning further into Calvin Klein & Tommy Hilfiger’s iconic brand strength driven by brand-building flywheel across product, marketing & marketplace execution gaining traction 🔹Global Economic Outlook - Q3 2025 (Euromonitor) Global GDP cooling from 3.3% (2024) to 2.9% (2025–26) Advanced economies lag. US ~1.6%, Eurozone ~1.0%, UK ~1.1%, Japan ~0.7% Emerging markets lead at ~4.1%, with India & Vietnam among the fastest-growing Inflation easing globally (4.1% in 2025 → 3.5% in 2026), though US sees a spike in H2 due to tariffs India being one of the few economies accelerating amid global slowdown, and rising as both a manufacturing pivot and a premium fashion consumption market

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