To celebrate the 30th anniversary of Toy Story, Levis’Store teamed up with The Walt Disney Company and Pixar Animation Studios to create a limited-edition capsule that brought the Western frontier spirit of Woody to life in the Atrium Pop-Up at Westfield Century City. Guests were invited to explore this special Levi’s x Toy Story experience, blending the charm of Woody’s Roundup with the timeless authenticity of Levi’s denim legacy. A line of excited super fans who spent $150 or more the first morning of the pop-up received a limited-edition Levi's® x Toy Story Woody. A heartfelt thank you to our incredible partners for bringing this unforgettable experience to life with Westfield Rise! 💫
Westfield Rise
Services de publicité
PARIS, France 3 813 abonnés
Your vision, Our stage – The retail media agency of Unibail-Rodamco-Westfield
À propos
Westfield Rise is Unibail-Rodamco-Westfield’s in-house media, brand experience and data partnerships agency. With the ability to leverage the entire URW portfolio over 12 countries, 80 shopping centres and 53 flagships, Westfield Rise collaborates with media partners, agencies and brands to create campaigns and activations. Services include: our intelligent media network, domination media, pop-ups, brand experiences (experiential and events), product/concept testing, data and analytics. Westfield Rise brings memorable moments to life across the Westfield Universe, with exceptional impact. Working as your partner, and powered by data driven insights, we bring the magic of your brand to an engaged audience, both off- and online.
- Site web
-
http://westfieldrise.com
Lien externe pour Westfield Rise
- Secteur
- Services de publicité
- Taille de l’entreprise
- 51-200 employés
- Siège social
- PARIS, France
Nouvelles
-
Westfield Rise a republié ceci
Calling all Taylor Swift superfans! To celebrate the release of Taylor's latest album, The Life of a Showgirl, Westfield Century City in Los Angeles is hosting an official activation in partnership with TikTok. From October 3 to 9, visitors can step inside sets inspired by the music video for "The Fate of Ophelia", the lead single from the new album, and create their own content in an immersive environment. Exclusive backdrops and geo-gated TikTok Effects can be unlocked on site, allowing fans to celebrate the artist's latest release through a blend of digital and IRL experiences. The activation launched on Friday, with media, influencers and superfans flocking to Westfield Century City in their droves. Congratulations to our incredible team at the shopping centre and at Westfield Rise for bringing this experience to life around one of the year's biggest releases. Check out some of the memorable moments from launch day! Kristen Jackman David Ruddick Sarah Richardson Sean Salvador Penelope Vorissis Michele Souther Julie Wolvek Robyn Cottelli Dominic Lowe Colin Shaughnessy Geoffrey Mason Tom Tierney Isobel Lincoln Charles Watine Aline Taireh Leah Heil Louis Schillace Nicole Tucker Zach Eichman #TaylorSwift #TheLifeOfAShowgirl #ReinventBeingTogether #ReinventRetail #Westfield #ImmersiveExperience #FanActivation #WestfieldRise #Retailmedia
-
-
-
-
-
+1
-
-
Westfield Rise a republié ceci
What a fun morning Advertising Week NY! I had the pleasure of moderating a panel with a powerhouse duo, Jade Alex and Wendy Kupsis Robino, from Warner Bros. Entertainment. We dove into the future of experiential marketing using their incredible work on A Minecraft Movie as a perfect formula and case study for brands to follow. Here are a few key takeaways your brand should consider: 🫶 Gen Z craves real-life connections. It’s more important than ever to have a thoughtful, robust experiential strategy. 📈 Maximize ROI by designing for scale. Build experiences that can easily travel from the initial concept phase and multiply your impact. 📣 Design for sharing both online and IRL. Gen Z values personal, tangible moments just as much as digital virality. Expect that 98% of Gen Z attendees will share content from the event. 💸 Choose locations that drive instant gratification. Consider how your audience can transact on the spot. ❤️ Above all, authenticity is everything with Gen Z! Thank you to Wendy and Jade for an incredible conversation, and thank you to everyone who joined us! Here's to pushing the boundaries of what experiential can do. 🚀 #AdvertisingWeekNY #ExperientialMarketing #GenZ #BrandExperience #WestfieldRise
-
-
🎄 Make Q4 Magical with Us ✨ The holiday season is here and so are the biggest opportunities to connect with audiences in real life. From Christmas tree sponsorships to ice rink takeovers, media dominations, and dynamic drive-to-store advertising, we’re helping brands show up where it matters most. 📈 Brands see up to +20% uplift in Q4 when they activate in physical spaces. 🛒Average campaigns drive 27% footfall uplift into stores. Let’s make this season unforgettable. 🎁 Are you ready for your festive moment? Contact us at [email protected] for more information. #Q4Magic #ExperientialMarketing #DriveToStore #RetailMedia #HolidayAdvertising #WestfieldRise
-
Travel brands know best that context is everything. That’s why leaders like Palladium Hotel Group, Four Seasons Hotels and Resorts, Emirates, Lufthansa, Fiji Airways, Swiss International Air Lines and Chase have all chosen to tell their stories at Westfield. With over 200,000 daily visitors moving through one of NYC’s most iconic transit hubs, Westfield World Trade Center, our premium environment and digital media network – powered by DeepScreen™ technology – provides unmatched scale and impact, reaching travelers when they’re already in the journey mindset. While every Westfield destination is first-class, there’s no better place for travel advertising than New York City, where visitors generated $48B in direct spending last year. Westfield Rise connects the world’s top travel brands with the world’s most influential travelers. Join us on the next adventure? Source: Office of the New York State Comptroller Tourism Industry
-
-
-
-
-
+4
-
-
At Westfield, we’re proud to be driving momentum in the auto category. Over the past year, we’ve partnered with leading brands including Lincoln, BMW Group, AFEELA 1 Sony Honda Mobilty, LAND ROVER, Lucid Motors, Tesla, Polestar and more, activating with intention across our portfolio of flagship destinations: 🚗 Dynamic Transit Media: Including standout 3D ad creative by Land Rover at Westfield World Trade Center 🚗 Ride & Drive Activations: Engaging consumers through immersive test drive experiences at our Los Angeles properties including Century City, Topanga and Fashion Square 🚗 360° Media + Experiential Programs: Flexing the power of inline showrooms coupled with high-impact media and activations to amplify awareness and deliver full-funnel impact Why does it all work? Because auto intenders are 47% more likely than average to shop at Westfield, and recent studies show that over 40% of U.S. consumers plan to purchase a new vehicle in the next year. That makes our high-traffic destinations the perfect canvases to connect brands with motivated, auto-minded audiences. If you’re looking to put your vehicles front and center with buyers who are ready to drive, Westfield Rise is here to help make it happen. Sources: Nielsen Scarborough 2025; Bank of America Consumer Survey 2025
-
-
-
-
-
+5
-
-
A huge congratulations to AUDITOIRE for winning Gold in BRAND EXPERIENCE for the adidas GROUNDPARIS that took place in Westfield Forum des Halles during 2024 summer. Incredibly well deserved - the multitude of medals says it all! And congratulations to the team at Westfield Rise, for helping execute an amazing programme. Anne-Sophie Sancerre Candice Mayer-Gillet Gaëlle Rozeron Thibault Bailly Laura Van Sant Salomé Chauvin Claire Bossuet Hugo REY
Une pluie de récompenses au Grand Prix Stratégies ✨ 🥇 4 OR 🥈 4 ARGENT 🥉 2 BRONZE Et surtout… 🏆 LE GRAND PRIX pour les cérémonies d’ouverture des Jeux Olympiques et Paralympiques de Paris 2024 (CER1 & CER3). Bravo à Paname 24, AUDITOIRE, Double 2, Havas Events Paris, OBO et ubi 🙌 Et à toutes les équipes et partenaires qui ont rendu ces projets possibles. Merci à nos clients adidas,YouTube, LVMH, Renault Group, Nike et Groupe BPCE (en partenariat avec ideactif) pour leur confiance ! Cc. Thierry Reboul (Creative Director), Thomas Jolly (Artistic Director), philippe castanet, Cyril de Froissard, Cyril Giorgini, Antoine de Tavernost 🎥 What About Motion ? 🎶 Agoria
-
Last week, The Atrium at Westfield Century City was buzzing with color, creativity, and lots of BFF energy as we welcomed families to celebrate the launch of The Walt Disney Company’s brand-new series, Electric Bloom. From snapping photos in bright, whimsical setups to designing custom friendship charm bracelets, kids and parents alike got to soak up the magic. Guests also enjoyed sweet treats, fun giveaways, and glam-up stations all inspired by the themes of friendship and adventure at the heart of Electric Bloom. 🌸⚡️ It was two days filled with joy, connection, and plenty of smiles—exactly the kind of memories Westfield Rise loves to help create. A huge thank you to our partners at Disney for bringing this special series to life with us and for being such incredible collaborators. 💫
-
-
-
-
-
+6
-
-
✨ An exclusive partnership opportunity to make your brand shine ✨ 👑 Position your brand as the holiday season icon at Westfield Forum des Halles. A unique moment to boost brand love and awareness during the busiest and most enchanting season of the year. Gain exceptional visibility through high-impact OOH advertising, a customized 22-meter-high Christmas tree (the tallest in Paris !), and dedicated event spaces, all set within Europe’s leading retail destination (62.5M annual visitors). Benefit from a prime location beneath the iconic Canopy, complemented by dedicated event spaces for activation and tailored media campaigns throughout the mall for that boosted impact and reach. 📬 Ready to make your brand shine? Let’s connect [email protected]! #Partnership #BrandActivation #Opportunity #Christmas2025 #RetailExperience #Paris #WestfieldForumdesHalles
-
-
🥍 Energy was high at Westfield World Trade Center as fans of all ages came together for an unforgettable celebration of lacrosse! Guests hit the mini lacrosse field – which spanned half the Oculus floor – for open play, scored exclusive branded giveaways, and snapped share-worthy pics at the interactive photo station. The crowd got a front row seat to incredible skill demonstrations from Premier Lacrosse League pros, all set to the beats of a live DJ that kept the energy pumping all day long! 🎶 Thank you to our partners at Premier Lacrosse League for being such fantastic collaborators and bringing the perfect mix of sport, music, and community, bringing the excitement of lacrosse to the heart of NYC.
-
-
-
-
-
+2
-