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The hidden costs of DIY marketing data engineering
When the campaign team asks why their spend data is three days behind, the dashboard breaks or the CMO wants to know why ROAS dropped but the numbers ...
How to create a culture of marketing experimentation
The numbers are in, and it looks like growth has stalled. Before you can assess what happened, people start putting performance under a microscope. Th...
What makes an MMM model “good”? A data scientist’s perspective
When millions in media spend hang in the balance, one modeling error can cost your team its budget — and your brand its growth trajectory. Marketing m...
The performance marketer’s guide to search advertising
Things are always changing in search advertising, but right now, the ‘shifting landscape’ feels more like an earthquake. Performance marketers face ri...
How MMM helps navigate economic uncertainty
When the economy turns, the pressure hits marketing first. Budgets shrink overnight. Forecasts get foggy. And suddenly, you’re being asked to do more ...
How to boost revenue with Shopify analytics
With nearly 5 million active Shopify stores worldwide, you're in good company if your business uses this ecommerce platform. Like millions of others, ...
B2B marketing measurement done right
You built the campaign, hit the KPIs and pulled together a clean report. But when it lands in the CFO’s inbox, the questions start. What did this actu...
Why brand consistency drives growth
How long do you really stop and engage with an ad? Generally, people don’t spend more than a few seconds on an ad, if even that. For mobile ads that t...
15 best marketing campaigns according to Funnel
Creating a standout marketing campaign is no easy feat, especially in a world where consumers are constantly bombarded with ads. From social media fee...
Digital marketing sucks
Editor’s Note: The views expressed in this article are those of the author and do not necessarily reflect the official policy or position of Funnel. T...
