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How EY can help
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Our Corporate, Commercial and SME (CCSB) Banking services team can help your business navigate through rising market expectation. Learn more.
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1. Pivot to external use cases
Today, AI is primarily used for lower-value, internal applications. But every bank executive we spoke to believes the technology is most advantageous when used to benefit the customer. Examples include halving the time it takes to complete a loan application form by pre-populating answers; providing immediate answers to account-related queries through chatbots; or conveying more personalized advice by empowering relationship managers with AI-generated insights.
Despite the potential, banks remain cautious about external use cases due to concerns over hallucinations — AI generating incorrect or noncompliant advice — and unclear ownership, as many AI initiatives are led by teams not directly connected to client-facing functions.
Banks are also overlooking an opportunity that could be even more rewarding than customer experience: a total rethink of their operating models and the services they provide.
“Today, banks are in a race to build their AI capabilities and deploy impactful use cases,” says Matt Cox, EY Global Corporate, Commercial and SME Banking Consulting Leader. “They need to enter the race to use AI to transform their business. That’s the first-mover advantage.”
2. Empower the business
At most banks, technology teams guide AI investment. Paradoxically, most banks acknowledge this isn't ideal. Detached from the client-facing side of the business, technology teams tend to deploy AI in the parts of the business they know well, back-office operations.
Matthew Parker-Jones, Global Head of Product for Global Transaction Banking at Scotiabank, underscores this perspective: “We’ve empowered the business to drive an outcome with AI, whether that’s better client experience or lower costs. We will likely end up going slower, but the impact will be more sustained. You need clarity from the top of the house – the CEO – that this is expected from business leaders. Otherwise, you’ll default to a central team running things.”