Global Digital Advertising Market Size & Outlook
Global digital advertising market, 2018-2030 (US$M)
Related Markets
Global digital advertising market highlights
- The global digital advertising market generated a revenue of USD 487,100.1 million in 2024 and is expected to reach USD 1,158,904.2 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 15.4% by 2030.
- In terms of segment, smartphone accounted for a revenue of USD 278,741.9 million in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, Australia is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 487,100.1 million |
| Market revenue in 2030 | USD 1,158,904.2 million |
| Growth rate | 15.4% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
Other key industry trends
- In terms of revenue, the North America accounted for 31.5% of the global digital advertising market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Australia is the fastest growing regional market and is projected to reach USD 35,748.7 million by 2030.
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Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Dentsu Aegis Network | View profile | 10001+ | London, England, United Kingdom, Europe | https://www.dentsu.com |
| Rede Globo | View profile | 10001+ | Rio De Janeiro, Rio de Janeiro, Brazil, South America | https://www.vempraglobo.com.br/ |
| ByteDance | View profile | 10001+ | Beijing, Beijing, China, Asia | http://bytedance.com |
| AOL | View profile | 5001-10000 | New York, New York, United States, North America | http://www.aol.com |
| IAC Inc Ordinary Shares - New | View profile | 9500 | 555 West 18th Street, New York, NY, United States, 10011 | https://www.iac.com |
| X (formerly Twitter) | View profile | 1001-5000 | San Francisco, California, United States, North America | https://twitter.com/home?lang=en |
| Verizon Communications Inc | View profile | 105400 | 1095 Avenue of the Americas, New York, NY, United States, 10036 | https://www.verizon.com |
| Baidu Inc ADR | View profile | 45500 | No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, China, People's Republic of, 100085 | https://ir.baidu.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Tencent Holdings Ltd ADR | View profile | 104787 | No. 33 Haitian 2nd Road, Tencent Binhai Towers, Nanshan District, Shenzhen, China, People's Republic of, 518054 | http://www.tencent.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
Global digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 57.22% in 2024. Horizon Databook has segmented the Global digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Digital Advertising Component Outlook (Revenue, USD Million, 2018-2030)
- Computer
- Smartphone
- Other Component
- Global Digital Advertising Format Outlook (Revenue, USD Million, 2018-2030)
- Text
- Image
- Video
- Other Format
- Global Digital Advertising Offering Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
- Global Digital Advertising Type Outlook (Revenue, USD Million, 2018-2030)
- Search Advertising
- Banner Advertising
- Video Advertising
- Social Media Advertising
- Interstitial Advertising
- Native Advertising
- Global Digital Advertising End Use Outlook (Revenue, USD Million, 2018-2030)
- BFSI
- Automotive
- IT & Telecommunication
- Healthcare
- Consumer Electronics
- Retail
- Media & Entertainment
- Education
- Other End Use
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Target buyers of Global digital advertising market databook
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Our clientele includes a mix of digital advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global digital advertising market , including forecasts for subscribers. This global databook contains high-level insights into Global digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global digital advertising market size, by regions, 2018-2030 (US$M)
Top 10 countries: Digital advertising market size, 2024 (US$M)
Global digital advertising market share, by component, 2024 & 2030 (%, US$M)
Digital advertising market: Opportunity assessment by country
Global digital advertising market, by region, 2024 (US$M)
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