South Africa Digital Advertising Market Size & Outlook
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South Africa digital advertising market highlights
- The South Africa digital advertising market generated a revenue of USD 7,001.1 million in 2024 and is expected to reach USD 18,408.4 million by 2030.
- The South Africa market is expected to grow at a CAGR of 17.3% from 2025 to 2030.
- In terms of segment, smartphone was the largest revenue generating component in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
Digital advertising market data book summary
| Market revenue in 2024 | USD 7,001.1 million |
| Market revenue in 2030 | USD 18,408.4 million |
| Growth rate | 17.3% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
| Key market players worldwide | Adobe Inc, Amazon.com Inc, AOL, Baidu Inc ADR, ByteDance, Dentsu Aegis Network, Rede Globo, IAC Inc Ordinary Shares - New, Meta Platforms Inc Class A, Microsoft Corp, Tencent Holdings Ltd ADR, Verizon Communications Inc, X (formerly Twitter) |
Other key industry trends
- In terms of revenue, South Africa accounted for 1.4% of the global digital advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, Saudi Arabia digital advertising market is projected to lead the regional market in terms of revenue in 2030.
- South Africa is the fastest growing regional market in Middle East & Africa and is projected to reach USD 18,408.4 million by 2030.
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Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Dentsu Aegis Network | View profile | 10001+ | London, England, United Kingdom, Europe | https://www.dentsu.com |
| Rede Globo | View profile | 10001+ | Rio De Janeiro, Rio de Janeiro, Brazil, South America | https://www.vempraglobo.com.br/ |
| ByteDance | View profile | 10001+ | Beijing, Beijing, China, Asia | http://bytedance.com |
| AOL | View profile | 5001-10000 | New York, New York, United States, North America | http://www.aol.com |
| IAC Inc Ordinary Shares - New | View profile | 9500 | 555 West 18th Street, New York, NY, United States, 10011 | https://www.iac.com |
| X (formerly Twitter) | View profile | 1001-5000 | San Francisco, California, United States, North America | https://twitter.com/home?lang=en |
| Verizon Communications Inc | View profile | 105400 | 1095 Avenue of the Americas, New York, NY, United States, 10036 | https://www.verizon.com |
| Baidu Inc ADR | View profile | 45500 | No. 10 Shangdi 10th Street, Baidu Campus, Haidian District, Beijing, China, People's Republic of, 100085 | https://ir.baidu.com |
| Meta Platforms Inc Class A | View profile | 69329 | 1 Meta Way, Menlo Park, CA, United States, 94025 | https://about.meta.com |
| Adobe Inc | View profile | 29945 | 345 Park Avenue, San Jose, CA, United States, 95110-2704 | https://www.adobe.com |
| Tencent Holdings Ltd ADR | View profile | 104787 | No. 33 Haitian 2nd Road, Tencent Binhai Towers, Nanshan District, Shenzhen, China, People's Republic of, 518054 | http://www.tencent.com |
| Microsoft Corp | View profile | 221000 | One Microsoft Way, Redmond, WA, United States, 98052-6399 | https://www.microsoft.com |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
South Africa digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 56.36% in 2024. Horizon Databook has segmented the South Africa digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
Programmatic advertising is on the rise, enabling precise targeting, while augmented reality (AR) ads are gaining attention for their interactive capabilities. Saudi Arabia’s Vision 2030 is also pushing brands to focus on promoting national development and sustainability, influencing ad content toward purpose-driven campaigns.
Data privacy regulations are becoming stricter, with local laws guiding advertisers to adopt transparent data practices. Key players like STC (Saudi Telecom) have launched their own digital ad networks to cater to local needs, while international companies like Google and Meta continue to invest in region-specific advertising solutions.
Moreover, local brands such as Almarai and Jarir Bookstore are increasingly focusing on integrated digital campaigns to enhance customer engagement across multiple touchpoints.
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Our clientele includes a mix of digital advertising market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa digital advertising market , including forecasts for subscribers. This country databook contains high-level insights into South Africa digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
South Africa Component - Digital Advertising Market size, 2024 - 2030 (US$M)
South Africa Digital Advertising Market Outlook Share, 2024 & 2030 (US$M)
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