Tip of the week 23 - Delivering personalized emails this holiday season
The holiday season is fast approaching and it's not surprising if you find yourself too overwhelmed with all the planning. Emails, offers, promotions—there are enough things in your list to keep you busy to attract your audience this season and close more deals.
We're here to help you make the most of your holiday email marketing efforts. What's the first and foremost thing you need to do to reach out to many customers? It's sending personalized, relevant emails in such a way that your emails are tailor-made for each of your customers. But, in a world where most of the people still believe personalization lies in addressing by names, it's important for you to stand out as a smart marketer—someone who refers to relevance as the ideal personalization. Make email 'relevancy' your powerful tool for targeting all your revenue-driving customers during these holidays.
So, why do you need to send hyper-relevant emails?
- To give enough reasons for your customers to think they've chosen the right brand.
- To come out as a unique brand that puts customers' interests first.
- To help customers get what they want during this holiday time.
- To boost your own revenue, after all, with sales closing in droves.
How to send hyper-relevant emails?
You could just send one email at a time to multiple people—the trick lies in customizing it differently for every person who receives the email. So, here's this week's tip on how to deliver personalized holiday emails:
Bonus: Zoho Campaigns comes to you with an easy-to-use feature called 'Dynamic Content.' Using this, you can just send a single email to hundreds of subscribers, but in a way that completely suits each of them. To know more about how to use this feature in your email campaigns, you can refer to the
'Dynamic Content' section in this page
.
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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