Peter M D.

Peter M D.

Hong Kong, Hong Kong SAR
10K followers 500+ connections

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About

A diverse professional background in venture capital, innovation, marketing, and brand…

Articles by Peter M

  • Web3 in plain english.
    Jun 28, 2022

    Web3 in plain english.

    It’s critical that you know some of the basic terms in the Web3 taxonomy, to understand how these new technologies can…

    2 Comments
  • 22 for Web3
    Apr 20, 2022

    22 for Web3

    Web3 is new. And like most new things. It is a bit messy. A bit chaotic. Makes some people feel uncomfortable. I love…

    8 Comments
  • Reflections on Hong Kong Fintech Week 2021
    Nov 19, 2021

    Reflections on Hong Kong Fintech Week 2021

    Hong Kong, Nov 19 2021. This is just a brief post with a selection of photos and links (that will be updated) of the…

    2 Comments
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Activity

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Experience

  • Nestlé Graphic

    Nestlé

  • -

    Asia, Middle East, Europe

  • -

    APAC

  • -

    Hong Kong SAR

  • -

    Global

  • -

    Hong Kong

  • -

    Hong Kong

  • -

    Hong Kong

  • -

    Hong Kong

  • -

    San Francisco Bay Area

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    San Francisco Bay Area

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    Melbourne, Australia

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    Auckland, New Zealand

Education

Publications

  • From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

    http://www.clickz.com/

    To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups.

    See publication

  • Behind the Technology of Hong Kong’s #UmbrellaRevolution

    http://www.clickz.com/

    A look at the technologies and social media channels being used in the war for communications in Hong Kong’s pro-democracy demonstrations.

    See publication

  • Preparing for the Internet of Things

    http://www.clickz.com/

    Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends.

    See publication

  • The Future of Social Is "Sticky"

    http://www.clickz.com/

    Successful mobile social services all incorporate stickers into their platforms, which also signals the growth of a larger marketing trend: hyperpersonal marketing.

    See publication

  • 5 Things Small Business Owners Can Do Today to Get Ahead Using Social

    http://www.clickz.com/

    Here are five steps to take to start listening to what people are saying about you on the Web, regardless of your marketing budgets.

    See publication

  • Intel Asia-Pacific: The Catch & Win Campaign

    Harvard Business Review

    The head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media purchase needed to be finalized quickly in order to be included in the current quarter's budget, but he could not help feeling that the proposed spend across the markets and advertising types could be used more effectively. He thought that the key was to use the company's own experience and data regarding social media engagement within their…

    The head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media purchase needed to be finalized quickly in order to be included in the current quarter's budget, but he could not help feeling that the proposed spend across the markets and advertising types could be used more effectively. He thought that the key was to use the company's own experience and data regarding social media engagement within their markets rather than to rely on the generalized industry metrics provided by the contracted media agency, and now he must improve the proposed media plan.

    Other authors
    See publication

Projects

  • The make up of a FinTech Ecosystem and what your ecosystem needs to thrive!

    - Present

    Are you part of a growing FinTechEcosystem? Would you like to know whats missing or how to thrive? Download my free eBook and give yourself a fresh look at what you need to succeed today.

  • Social Media Speaking presentations

    - Present

    Helping business create engaging consumer campaigns through examples and great case studies.

    Other creators
    See project

  • How to be More Social

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    Examples that help your company learn to be more socially engaging with consumers.

    http://prezi.com/vuxz2ms4nx_k/how-to-be-more-social/

    (credit given to some great campaign work of 2010)

    See project

  • Webisode Video development - production

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    Strategy, planning, Scripting, production of high quality Webisodes for Online enagement.

    http://www.youtube.com/watch?v=dh9PPbQKb-0

    See project

  • Product Sales tool development for multiple markets

    -

    Simple sales tools to explain highly technical benefits of new products to non technical consumers.

    http://www.youtube.com/watch?v=n9kYem_VtcQ&feature=relmfu

    See project

Honors & Awards

  • 40 under 40 : Disruptors and Innovators

    University of Auckland

    Recognised as one of 40 of inspiring young alumni who continue to shine in both their professional and personal lives.

  • Bronze - Best use of Venue - AIA Accelerator Demo Day

    The Marketing Events Awards 2016

    Awarded Bronze for best use of venue for AIA demo day 2.0

    http://www.marketing-interactive.com/mevents-awards/na/winners/

  • Silver - Best Corporate Event - AIA Accelerator 2.0

    Marketing Events Awards 2016

    AIA Demo Day 2.0 wins Silver in Best Corporate event 2016

    http://www.marketing-interactive.com/mevents-awards/na/winners/

  • Gold - Best Corporate Event - AIA Accelerator 1.0

    The Marketing Events Awards 2015

    AIA Accelerator wins Best Corporate Event

    http://www.marketing-interactive.com/mevents-awards/hk-2015/winners/

  • Ivey Scholar

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    Ivey Scholar Award for outstanding academic achievement in 2014

  • Gold MOB-EX

    MOB-EX AWARDS 2014

    Awarded Gold for the Pocket Intel Mobile Consumer Shopper marketing Campaign and recognized for MOST INFORMATIVE USE OF MOBILE against competitors such as SAMSUNG and COCA-COLA


    http://pocket.intel.com

  • Consumer Channels Innovation Award

    Intel Global Sales and Marketing Conference 2013

    Awarded for outstanding innovation in Consumer Marketing Globally.

    This award recognized the '2012 Intel APAC Catch and Win Campaign' with a Gold medal winning performance when compared to all other channel campaigns Intel ran during 2012.

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