Museum of Illusions

What an evening at B2Run Croatia in Zagreb! 🏃♀️🔥 Our Museum of Illusions crew showed up, ran fast, walked strong – and took home the title of “Fittest Company”! 🏆💪 Big kudos to everyone who laced up, sprinted, jogged, or enjoyed the walk with us. You made this run unforgettable and proved once again that our team spirit is as strong as our illusions. 🙌✨

From our first museum in Croatia to over 60 locations worldwide, every illusion we create is a result of teamwork, creativity, and a shared passion for wonder. To date, we’ve welcomed 25 million visitors across 28 countries, and we’re on a mission to reach 100 museums by 2027, including Asia, Australia, and beyond. Teo Širola shares how Museum of Illusions became a worldwide phenomenon, changing how millions experience science and entertainment. Discover the full story here: https://lnkd.in/eDrjGTeU After5.hr

In Oroslavje, a small town near Zagreb, our team transforms sketches and ideas into mind-bending exhibits that end up in the world’s most vibrant destinations - from Santa Monica Pier to The Strip in Las Vegas. Recently, our Chief Development Officer Luka Novak and R&D Director Kristijan Ernest Fintić took Lider media on a behind-the-scenes tour to show them where the magic happens ✨. Here, our design, engineering, and innovation teams work side by side, testing illusions before they go global. Along the way, our creations even catch the attention of stars like Adele or Kim Kardashian, who help spread the magic even further. Proudly Croatian-born. Globally loved. This journey has just been captured in a 4-page feature in Lider. Read the full story: https://lnkd.in/dkkWXEuE  

🎉 Museum of Illusions Amsterdam- now open in the heart of the city! 🌀   Step inside the historic Nieuwe Waalse Kerk on Keizersgracht and experience 650 m² of mind-bending illusions, immersive rooms, and visual science – all set against the stunning backdrop of a 19th-century neo-Gothic church.  Whether you're a curious explorer, team-building enthusiast, or just looking for a new way to see reality – this is your new favorite spot.   📍 Keizersgracht 676, Amsterdam 🎟️ Tickets via museumofillusions.nl   #MuseumOfIllusions #MOIAmsterdam

We’ve officially opened our doors in Salt Lake City! ✨ Last week marked the grand opening of Museum of Illusions Salt Lake City at The Gateway - and what an incredible celebration it was! 🎉 From the Reversed to the Symmetry Room, visitors of all ages experienced the joy, curiosity, and surprise that our illusions spark around the world. We’re thrilled to bring our one-of-a-kind, mind-bending experience to this vibrant and family-friendly city.   Thank you, Salt Lake City, for the warm welcome. We’re here to stay - and ready to turn your world upside down. 💙 https://lnkd.in/dHnWedqH

Rapid growth, solid infrastructure, and a clear vision for the future - Museum of Illusions is ready for its next leap. In an interview with Bloomberg Adria Hrvatska, our President & Chief Revenue Officer Teo Širola and CFO Tomislav Hlupić discuss how a bold shift from franchising to corporate-owned museums is fueling record growth - with revenue more than doubling last year and new markets on the horizon. With a proven model, global presence, and strong internal capabilities in place, the company is now actively seeking a new strategic partner to accelerate the next phase of expansion. Read the full story ➡️ https://lnkd.in/dA-CwhnG

Our 10th birthday celebration continues! 🎉 From a single location in Zagreb to a fast-growing international brand with almost 70 museums worldwide - our journey is powered by creativity, collaboration, and ambition. 💡 To mark the anniversary, CEO Kim Schaefer visited Croatia and spoke with Forbes Croatia/Forbes Hrvatska about the road ahead, the challenges of leading across time zones, and how illusions created in Oroslavje reach cities like Las Vegas, Copenhagen, and beyond. Read the full interview ➡️ https://lnkd.in/dd_j-7Cm Nova TV

We’re thrilled to announce the grand opening of Museum of Illusions San Diego, our 22nd U.S. location and the first in California! 🌞 Located in the vibrant Gaslamp Quarter, this 10,000 sq ft space features over 80 mind-bending exhibits, including a surf-themed reverse room and interactive optical illusions. It’s a must-visit for all ages! 🌀 🏄 Explore the world of science through illusions and join us in celebrating innovation, creativity, and the magic of perception. ✨   https://moisandiego.com/

We're turning 10! 🎂 What started a decade ago in Zagreb, when Roko Zivkovic and Tomislav Pamuković came to a mind-bending idea, has grown into the biggest privately owned museum chain in the world! 🚀   We've welcomed more than 22 million visitors across 60+ locations worldwide (some of them quite peculiar: we're looking at you, duck! 🦆) and we're just getting started! 🌍   Today, we want to thank all of you looking for the extraordinary. To our founders, partners, teams, and visitors- because of you, we get to turn the ordinary on its head!💙   Here’s to the next 10! 🥂 🎉

 What if your brain sees what isn’t really there? 👁️🗨️    New research featured on CBS News explores how optical illusions - like those in our museums around the world - reveal the astonishing power (and limitations) of the human mind. Did you know that radiologists trained to filter visual noise can actually see through certain illusions? Proof that perception isn't just about the eyes - it’s about how your brain learns to see.🧠   Step into the illusion and explore how science meets wonder. Thank you CBS crew for visiting Museum of Illusions New York!   🎥 Watch the full feature via CBS News below! ⬇️  https://lnkd.in/gP-Tm9pT