Nikola Jellačić

𝗧𝗵𝗶𝗻𝗸 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗺𝗲𝗮𝗻𝘀 𝗺𝗼𝗿𝗲 𝗴𝗿𝗼𝘄𝘁𝗵? Yes, but in 2025, affiliate marketing success is about precision: the right traffic sources, the right tech, and the right scaling model. That’s exactly what Margarita, Affiliate Team Lead at PIN-UP Partners, unpacked in her latest interview with Trafficology: ✔️ Emerging traffic channels for your business ✔️ Proven scaling strategies ✔️ Practical AI you can deploy in iGaming projects 📊 Key takeaway: to stay competitive, move fast, test smarter, and scale globally. 🔗 Check the slides & read the full interview via the link ➡️ https://lnkd.in/d2NApp-a

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Here is a list of the best posts we read this week. 1. The reality for many B2B marketing teams¹: by Vladimir Blagojević  - https://lnkd.in/d52AxEnh 2. 60–70% of B2B marketers admit they don’t truly understand their buyers. That’s why most personas fail before they’re even tested by Nick Bennett   - https://lnkd.in/dZfwdzN6 3. Welcome to B2B marketing's slow-motion suicide circle by Andrei Zinkevich - https://lnkd.in/d5_-SqVe 4. What most founders think will fix their revenue issue by Jason Vana - https://lnkd.in/dv5NmEdS 5. "How do we know our ABM program is working at all?" Here's Yulia Olennikova favorite dashboard to answer this question - https://lnkd.in/dMQjK3Kq 6. How to Create an Activation Playbook for your ABM Program by Omprakash Karuppanan   - https://lnkd.in/dyN3k838 7. B2B Businesses need to understand buyers by Pierre Herubel - https://lnkd.in/dSnzW7VQ Share in the comments. How to create an Activation playbook in ABM  Omprakash Karuppanan #marketing #b2bmarketing #content #strategy #linkedin #ABM #contentmarketing #contentstrategy #accountbasedmarketing   #b2b #saas #gtm #brand #digitalmarketing #omnichannelmarketing #demandgeneration #martech #marketingoperations #socialselling #LinkedInAds  #growthtribe #MarketingStrategy #ContentEfficiency 

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Global growth isn’t a volume game. It’s a precision sport. Yet too many B2B brands launch into new markets without truly understanding: – Where the opportunity lives – How mature the funnel is – And what’s actually required to convert The result? Misaligned campaigns. Fragmented GTM. Wasted spend. In his latest blog, Marcus Hiles, SVP of Strategy at Just Global, breaks down why market sizing and segmentation should be your first move—not an afterthought. That means sizing the opportunity, segmenting by readiness, and activating GTM based on real buyer signals. Swipe through for key takeaways then read the blog for the complete story: https://lnkd.in/gZC7RB2Y

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Is your adtech checking all the right boxes? 🤔  Marketing is complex enough—scattered audiences, shifting privacy rules, and disappearing data. 🫥 Your technology shouldn't add to the chaos. It should simplify it. When choosing a new solution, focus your investment on key growth areas: creative adtech like GenAI, cross-platform video measurement, and retail media networks. ✨ The result will be campaigns that succeed, every single time. 

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Use Case | Customer Segments 𝗛𝗼𝘄 𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘁 𝗹𝗮𝘀𝘁-𝗺𝗶𝗻𝘂𝘁𝗲 𝘄𝗮𝗻𝗱𝗲𝗿𝗲𝗿𝘀 𝗶𝗻𝘁𝗼 𝗹𝗼𝘆𝗮𝗹 𝗳𝗮𝗻𝘀 — 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗿𝗺𝘀. Not every fan buys early. Many wait until the very last moment, or head straight to secondary platforms. In fact, 57% of tickets are sold in the final week before an event. 📅 Identifying and targeting these fans requires smart, flexible segmentation: 𝗧𝗮𝗴 𝘁𝗶𝗺𝗶𝗻𝗴 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 – Mark buyers whose purchase date falls within the last 7 days before any event. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗳𝘂𝘁𝘂𝗿𝗲 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝘀𝗲𝗮𝘀𝗼𝗻 𝘁𝗶𝗰𝗸𝗲𝘁 𝗵𝗼𝗹𝗱𝗲𝗿 – Add all buyers who bought more than 5 tickets but are not season ticket holders. 𝗕𝘂𝗶𝗹𝗱 𝗮 “𝗹𝗮𝘀𝘁-𝗺𝗶𝗻𝘂𝘁𝗲 𝗯𝘂𝘆𝗲𝗿𝘀” 𝘀𝗲𝗴𝗺𝗲𝗻𝘁 – Include fans who consistently follow these patterns. 𝗧𝗮𝗿𝗴𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆– Launch flash discounts, same-day upgrades, or loyalty perks designed specifically for this audience. With vivenu, last-minute is no longer a challenge — it’s a strategy to capture individual purchasing behavior and drive extra revenue. This use case wraps up our current Customer Segments updates for now. 👉 Follow us to discover all upcoming product updates.

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Campaign success isn’t just about the ads you run. It’s about the structure behind them. As Vladimir Ilić explains, every campaign should be shaped by: ➡️ 𝗚𝗼𝗮𝗹𝘀: awareness, traffic, or leads ➡️ 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: geo, seniority, company size ➡️ 𝗕𝘂𝗱𝗴𝗲𝘁: how spend is distributed across segments ➡️ 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴: tailored to what resonates with each audience These aren’t 𝘫𝘶𝘴𝘵 details. They’re the difference between wasted spend and campaigns that scale. #B2BMarketing #LinkedInAds #CampaignStrategy #MarketingPerformance #DemandGeneration #Impactable

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