Sandra Dragosavac

Interrupting your feed for the marketing forecast: Social: mixed weather 🌦️ B2C is enjoying pleasant temperatures thanks to the opportunities short-form videos keep delivering. It’s raining hard on B2B due to declining reach on their main platforms. Communities: sunny ☀️ Warm and nice for Reddit and other online forums. But be careful and bring an umbrella because sudden storms may hit marketers caught self-promoting too aggressively. Search: severe thunderstorm warning ☔️ Traffic from Google keeps dropping and conversions are stable only for resilient sites with strong content strategies. ChatGPT helps mitigate the climate but the AI mode hurricane is on the horizon. Influencers: perfect conditions 🌈 Dollars are flowing to micro-influencers who’ve proven their return on investment. Brands are eager to commit to long-term partnerships to diversify from ads.

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🚦 For all of you who are interested to find a job or employee in railway signalling and telecommunication industry Engineers, recruiters, and employers in our industry have faced the same challenge: 🔹 How to objectively evaluate technical skills? 🔹 How to connect the right talent with the right opportunity? 🔹 Dozens of CVs, endless interviews — but no real way to objectively measure technical competence until someone is already hired. We asked ourselves: why does our industry, built on safety, precision, and standards, still lack a fair and transparent way to match skills with opportunities? That question led us here. 🌍 Soon, we will launch the first job board dedicated to railway signalling & telecommunication engineers and employers. But this will not be “just another job board.” It will be a platform built on completely new evaluation metrics, designed to: 🔹 Objectively rank technical skills 🔹 Help engineers showcase their true competence 🔹 Give HR and employers clarity in hiring decisions 👉 Who should follow this: - Railway engineers looking for new opportunities - Employers looking for top talents for specific tasks - Recruiters who want to streamline their search 🚀 Launching soon. Stay tuned. #RailwaySignalling #Telecommunications #RailJobs #Careers #RecruitmentInnovation

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PayPal is willing to pay $236k for LinkedIn posts ... but not for their company page. Not to manage company socials. Not to run campaigns. Just to craft content for one person’s profile… the CEO. Because leader-led content amplifies brand content. Sometimes the smartest move isn’t to post something from the company page, but to have senior leaders, and employees in general, share it directly themselves. 🙋🏻‍♀️ Personal profiles cut through the noise more easily in the feed. 😊 People are more likely to engage with a human face than a logo. 📣 It opens the door for conversation instead of one-way broadcasting. If you’re not sure how to do this, start here: 1. Own your voice: post from the perspective only you can offer 2. Add context: share the “why” behind the work, not just the outcome 3. Invite dialogue: ask questions, share lessons, and start conversations It’s easy to undervalue social media. When in fact, it’s one of the most valuable communication tools you have. #content #employeecontent #employeegeneratedcontent #socialmedia

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Value stream mapping – why to start at the customer side (Oldies but Goldies Repost) Have you ever been to a value stream mapping workshop? If so, you may remember the insistence of the coach to start any mapping activities at the customer side (the end) and then work your way backward (to the beginning). Yet, if you would ask why, you would get only some vague answers about this ... Read more Christoph Roser #allaboutlean #operationalexcellence #leanmanufacturing #leansixsigma https://lnkd.in/eYWnBqU8

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