The United States home services market was valued at USD 90.63 Billion in 2024. The market is expected to grow at a CAGR of 7.20% during the forecast period of 2025-2034 to reach a value of USD 181.64 Billion by 2034. Expanding smart home adoption accelerates demand for integrated service solutions across plumbing, repair, and maintenance, as homeowners increasingly prioritize digital convenience alongside energy-efficient and automated living environments.
The market is also being led by the rapid rise of digital platforms that simplify access to household solutions. A significant driving factor is the growing adoption of on-demand apps for cleaning, repair, and maintenance. According to the United States home services market analysis, housing accounted for the largest share of total expenditures (32.9%) in 2023, underlining a strong and consistent demand base. This trend is reinforced by the considerable year-over-year increase in home cleaning and handyman bookings through platforms like Thumbtack and Angi in 2024.
In addition, government-backed incentives for energy-efficient housing have expanded the scope of services, especially in plumbing, HVAC, and insulation. The United States Department of Energy reports that federal rebates under the Inflation Reduction Act catalyzed USD 8.8 billion in home improvement projects in July 2024. Further, local municipalities are allocating grants to promote eco-friendly retrofitting and water-conservation systems, indirectly boosting demand in the United States home services market.
The market’s scale is also amplified by demographic and lifestyle shifts. Millennials and Gen Z prefer subscription-based models for routine tasks, from lawn mowing to pest control. This generational shift toward convenience, supported by technological innovation and regulatory support, is positioning the home services sector as a resilient and expanding vertical in the United States economy.
Base Year
Historical Period
Forecast Period
The percentage of Americans who own a home increased to roughly 65.9% in 2022 from 63.7% in 2016. The demand for home services is directly correlated with this rise in homeownership.
The U.S. also has a significant number of older homes, with nearly 40% of homes being over 50 years old, which increases the demand for home services related to plumbing, electrical work, roofing, and structural repairs.
As per industry reports, online bookings for home services have seen a substantial increase, with approximately 70% of customers preferring to book services online and a 52% growth in online bookings from 2019 to 2022.
Compound Annual Growth Rate
7.2%
Value in USD Billion
2025-2034
*this image is indicative*
The dominance of digital-first platforms is reshaping how United States consumers engage with home services. Apps such as TaskRabbit and Handy have reported considerable growth in bookings, with Angi processing 22% year-on-year increase in service requests in 2024. This United States home services market trend is amplified by the widespread acceptance of secure digital payment gateways, which streamline transactions between customers and service providers. Furthermore, integration of AI-driven scheduling tools allows for predictive service recommendations, enhancing user experience.
Federal and state incentives around energy efficiency are playing a crucial role in the market’s evolution. The 2023 Inflation Reduction Act (IRA) allocates significant rebates for home retrofitting, covering HVAC systems, insulation, and water-efficient plumbing upgrades. These policies not only reduce energy consumption but also drive homeowners to seek specialized service providers certified to meet compliance standards. Moreover, initiatives like the EPA’s WaterSense program encourage adoption of water-saving fixtures, indirectly increasing demand for skilled plumbing services, accelerating the United States home services market opportunities.
Nearly 44% homes were built before 1970, according to the United States Census Bureau, highlighting a significant base of aging housing. This directly translates into rising demand for repair and maintenance services, from roofing replacements to electrical rewiring. Old infrastructure requires not only frequent upkeep but also adherence to modern safety and energy codes, stimulating the United States home services market growth. Contractors specializing in restoration projects are witnessing a surge in opportunities, particularly in states with older residential clusters such as New York, Illinois, and Pennsylvania. This trend underscores how aging housing stock is less about cosmetic upgrades and more about safety-driven, recurring, and specialized home services.
The labor market for skilled trades is tightening, with the National Association of Home Builders reporting shortages across plumbing, electrical, and HVAC specialties. As labor supply struggles to keep up with demand, service companies are adopting automation, workforce training programs, and partnerships with trade schools to ensure steady capacity. For example, the Department of Labor offers several apprenticeship initiatives for electricians and plumbers, drawing younger entrants into the field.
Homeowners are increasingly opting for subscription-driven service models that ensure regular upkeep while avoiding sudden repair costs. Platforms like Frontdoor and Puls offer preventive maintenance packages for appliances, pest control, and lawn care, broadening the United States home services market scope. The appeal lies in predictable pricing and reduced risk of large-scale breakdowns. The rise of subscription-based demand reflects broader consumer behavior in digital economies, where convenience, reliability, and transparent cost structures outweigh one-off engagements, creating long-term value for both customers and service providers.
The EMR’s report titled “United States Home services Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:
Market Breakup by Mode of Operation
Key Insight: The United States home services market balances between online convenience and offline trust. While digital platforms drive the market with scalability and efficiency across the nation, offline services maintain steady growth through community trust and urgent service reliability. Both these platforms create a hybrid service ecosystem that captures the diverse needs of American households, blending tech-driven accessibility with long-standing local networks.
Market Breakup by Offerings
Key Insight: As per the market report, cleaning services dominate through convenience-driven adoption, while repair and maintenance witness the fast-paced expansion from infrastructure needs. Complementary subcategories like pest control, lawn care, plumbing, gas, and electricity ensure comprehensive service coverage, stabilizing the United States home services demand forecast. These categories create a robust service ecosystem, ensuring recurring revenue for providers while addressing diverse household priorities, from routine cleaning and preventive maintenance to specialized, safety-critical, and energy-efficient home solutions across the country.
Market Breakup by Region
Key Insight: Regional trends in the United States home services market indicate that New England prioritizes historic-home retrofits, urban consumers based in the Mideast region catalyze the demand for maintenance and rental-turnover services, and the Great Lakes sustain repair demand from older housing. The Plains are scaling rural franchise integrations while the Southeast expands with migration-driven residential growth and resilience projects. The Southwest is adapting services for water-scarcity and energy retrofits, the Rocky Mountain corridor is growing vacation-property and wildfire offerings, and the Far West is innovating with smart-home bundles and electrification.
By mode of operation, online platforms command the largest market share due to digital penetration
The rapid growth of online channels is mainly fueled by the widespread adoption of service aggregation apps and websites. Platforms such as Angi and Thumbtack have democratized access to both independent contractors and larger firms, giving consumers transparent price comparisons and verified reviews. With over 251.7 million smartphone users in 2024, booking home services digitally has become standard, especially among younger households. Businesses benefit from reduced marketing costs, automated scheduling, and scalable customer reach.
Despite the surge in digital adoption, offline services continue to observe fast-paced growth in the United States home services market due to local trust and personalized experiences. Many households continue to rely on neighborhood contractors, particularly for urgent plumbing, electrical, and repair tasks where personal rapport outweighs app-based interactions. Additionally, regional service cooperatives and community-based enterprises are expanding their shares rapidly, offering affordable pricing while capitalizing on localized demand.
By offerings, home cleaning services secure the largest market share due to convenience
Home cleaning dominates the offerings category as households increasingly prioritize outsourcing routine chores. The rise of dual-income families, increasing time constraints, and flexible service packages offered by platforms like Handy and Tidy ensure steady demand. Recurring cleaning plans and specialized services, such as deep cleaning and eco-friendly cleaning products, further strengthen this category’s growth. Corporate tie-ups, where employers offer subsidized cleaning services to employees, are also gaining traction, largely impacting the United States home services market revenue.
Repair and maintenance services are emerging as the fastest-growing category, largely driven by aging residential infrastructure across the country. From roofing to HVAC, homeowners are seeking reliable providers for both preventive and corrective tasks. Regulatory pressure to comply with modern building codes further boosts demand, particularly in older housing clusters across states like New York and Michigan. Service providers who combine emergency repairs with technology-enabled scheduling are witnessing significant growth opportunities.
Far West secures the largest share through tech adoption and renovations
The Far West emerges to be the dominant regional market, anchored by California’s massive housing stock, high renovation expenditure, and rapid smart-home adoption. Coastal areas in this region host affluent, tech-savvy homeowners purchasing integrated service bundles such as solar panel cleaning, battery maintenance, HVAC electrification and smart-security upkeep, lift average contract values. Local ordinances and state incentives for wildfire mitigation, energy efficiency rebates and electrification programs are funneling commercial and residential retrofits to specialist providers.
The Southeast United States home services market is driven by population influx, retirement migration, and new home construction that are accelerating demand for home services. States such as Florida and North Carolina are expanding eldercare retrofit needs, HVAC replacement cycles, and hurricane-proofing services. Rapid suburbanization is increasing demand for landscaping, pool maintenance, and pest control, while climate pressures are prompting resilient infrastructure projects and flood mitigation retrofits. Service providers are experimenting with franchise-light models, route optimization and shared micro-depots to serve sprawling metros efficiently.
The United States home services market players are centering their focus on platform integration, specialized service verticals, and scalable field operations. National aggregators and regional specialists are differentiating through end-to-end digital customer journeys, subscription maintenance packages, and IoT-enabled predictive maintenance offers. Unique opportunities exist in utility partnerships for electrification retrofits, wildfire mitigation contracts in high-risk states, and franchised micro-fulfillment hubs supporting same-day technician dispatch.
Talent development and apprenticeship pipelines are becoming competitive strategies as United States home service companies require certified technicians for electrified HVAC, battery systems, and advanced water-management installations. Private equity is selectively consolidating fragmented local players to build coast-to-coast service networks, while smaller firms are capturing niches via hyperlocal branding. Pricing transparency, platform trust signals and regulatory compliance capabilities are key focus areas for market leaders pursuing sustainable growth.
Chemed Corporation was founded in 1970 and is headquartered in Cincinnati, Ohio. It is operating through distinctive subsidiaries such as Roto-Rooter for plumbing and drainage and VITAS for home healthcare, giving the firm cross-sector scale in home services. Chemed is leveraging Roto-Rooter’s service network to offer emergency plumbing, sewer diagnostics and water remediation while integrating digital scheduling and subscription maintenance for recurring revenue.
Rentokil Initial plc was founded in 1925 and is headquartered in United Kingdom. It is a global pest control and hygiene business expanding in the United States through acquisitions and technology-led services. Rentokil is emphasizing sensor-based pest monitoring, digital customer portals, and commercial contracts with property managers and foodservice providers.
Rollins, Inc. is headquartered in Atlanta, Georgia, United States and was established in the year 1948. Through its Orkin brand and others, Rollins is dominating United States residential and commercial pest control markets by combining field technician networks with training academies. The company is scaling franchise and company-owned routes, investing in eco-friendly treatments and digital inspection tools to reduce repeat visits.
Founded in 1995, Angie’s List, Inc. is headquartered in Denver, Colorado. Angi operates a large online marketplace connecting homeowners to vetted service professionals, combining crowdsourced reviews with lead generation and subscription offerings. The platform is tailoring enterprise tools for mid-market service providers, offering marketing, booking, and reputation management while pushing subscription-based homeowner plans.
*Please note that this is only a partial list; the complete list of key players is available in the full report. Additionally, the list of key players can be customized to better suit your needs.*
Other key players in the market are The Maids International, Inc., Frontdoor Home Services, Inc., Neighborly Assetco LLC, Orkin LLC, Elite Cleaning Services Group LLC, TruGreen Limited, and One Hour Air Conditioning Franchising SPE LLC, among others.
Explore the latest trends shaping the United States home services market 2025-2034 with our in-depth report. Gain strategic insights, future forecasts, and key market developments that can help you stay competitive. Download a free sample report or contact our team for customized consultation on United States home services market trends 2025.
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*While we strive to always give you current and accurate information, the numbers depicted on the website are indicative and may differ from the actual numbers in the main report. At Expert Market Research, we aim to bring you the latest insights and trends in the market. Using our analyses and forecasts, stakeholders can understand the market dynamics, navigate challenges, and capitalize on opportunities to make data-driven strategic decisions.*
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In 2024, the United States home services market reached an approximate value of USD 90.63 Billion.
The market is projected to grow at a CAGR of 7.20% between 2025 and 2034.
The home services market is estimated to witness a healthy growth in the forecast period of 2025-2034 to reach USD 181.64 Billion by 2034.
Stakeholders are investing in technician training, are adopting subscription models, are partnering with utilities and insurers, are deploying IoT diagnostics, and are piloting franchise-light expansions into secondary metros, are scaling.
Key trends aiding the market expansion include rising homeownership rates, ageing housing stock, and technological advancements.
Regions considered in the market are New England, Mideast, Great Lakes, Plains, Southeast, Southwest, Rocky Mountain, and Far West.
Based on offering, the market segmentations include home cleaning (garden and lawn mowing, pest control, among others) and repair and maintenance (electricity, plumbing and drainage, gas, among others).
Online and offline modes are considered in the report.
The key players in the market include Chemed Corporation, Rentokil Initial plc, Rollins, Inc., Angie’s List, Inc., The Maids International, Inc., Frontdoor Home Services, Inc., Neighborly Assetco LLC, Orkin LLC, Elite Cleaning Services Group LLC, TruGreen Limited, and One Hour Air Conditioning Franchising SPE LLC, among others.
Supply-side skilled labor shortages, fragmented local competition, regulatory compliance complexity, customer trust deficits, and seasonal demand pressures are constraining rapid, scalable expansion across regions.
Explore our key highlights of the report and gain a concise overview of key findings, trends, and actionable insights that will empower your strategic decisions.
| REPORT FEATURES | DETAILS |
| Base Year | 2024 |
| Historical Period | 2018-2024 |
| Forecast Period | 2025-2034 |
| Scope of the Report |
Historical and Forecast Trends, Industry Drivers and Constraints, Historical and Forecast Market Analysis by Segment:
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| Breakup by Mode of Operation |
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| Breakup by Offerings |
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| Breakup by Region |
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| Market Dynamics |
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| Competitive Landscape |
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| Companies Covered |
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