IAB Europe's Digital Dawn Podcast - Season 8, Episode 2 - Tackling the Carbon Cost of Digital Advertising

In this episode, our Data Analyst & Sustainability Lead, Dimitris Beis, sits down with Audrey Danthony, Co-founder - Chief Product Officer at Impact Plus, to unpack the challenges and opportunities in creating a more sustainable digital advertising ecosystem. From developing robust carbon measurement methodologies to pushing for greater supply chain transparency, they explore the current landscape, industry efforts to reduce emissions, and what’s needed to scale sustainable practices. They also dive into carbon footprinting across media channels and discuss the potential for carbon-aware cross-channel optimisation.