Oblivious

🎉 DataGuardxMeta: Empowering Privacy UK - Key Takeaways Last week, Meta’s Privacy Policy & DPO team’s collaborated with industry partner DataGuard to host the Empowering Privacy UK Conference. We brought together 175+ senior data privacy experts, regulators, and industry leaders for a day of deep-dive panels, thought leadership, and practical insights. The event showcased evolving approaches to multi-domain compliance programs, fostered community, and delivered actionable takeaways on compliance, regulation, and innovation. Extra BIG thank you to Jen Rees-Jones, Brian Green and Elizabeth Smith for all their work behind the scenes. Thank you Paul Jordan for expertly moderating our panel - The Future of Digital Compliance: Privacy to Multi-domain Compliance Programs - and the great Samantha Sayers and Sarah Gee for sharing their DPO insights alongside me. Also wonderful to see new friends and old share their expertise with the community and create a dialogue - Anthony Moran Simon McDougall Janine McKelvey Lukas Adomavicius Robert Pisarczyk Franzi Zukale. We hope you enjoyed the day at Meta KX! 🏆 Panel Highlights & Key Messaging 1. Demystifying Data Privacy Risk Takeaway: Risk management is about understanding your business, being honest in assessments, and leveraging audits/monitoring work strategically. Privacy by Design is a must—embed it early for innovation and trust. Use global frameworks (NIST, ISO, GDPR) for resilience. 2. The Future of Digital Compliance Takeaway: Privacy compliance journeys have evolved from standalone programs to integrated, multi-domain compliance. The DPO team is now global, agile, and deeply involved in product development and AI risk management. AI is a tool to enhance, not replace, human expertise. 3. UK Digital Regulation in a Global Context Takeaway: The DUA Act positions the UK as a regulatory pioneer. Differences in UK vs EU law mean more reliance on regulator guidance. Interoperability and adaptability are key for multinational compliance. Positive changes for cookies and legitimate interests. 4. Future of the ICO: Drop the O Takeaway: The ICO’s shift to a corporate board structure promises diversity and better decision-making. There’s a need for more guidance, support for SMEs, and improved accountability. The ICO is internationally respected but must balance innovation and predictability. 5. Fireside Chat: Business & Policy Takeaway: Ads revenue is central to the UK’s economy. Certainty in regulation is preferred over confusion. The UK’s stable business landscape supports innovation, while the EU’s complex governance presents challenges. There’s room for both privacy and innovation. 6. Deploying Privacy Enhancing Technologies (PETs) Takeaway: PETs are moving from theory to practice, helping unlock data for AI while maintaining privacy. They’re not standard tools—true PETs operate at the data layer. Regulatory sandboxes (like the ICO’s) are vital for fostering innovation.

Thank you to Oblivious for hosting a great event on Privacy Enhancing Technologies! TikTok was proud to sponsor the 2025 Eyes-Off Data Summit. My colleague 🪩 Mateus Guzzo and I spoke about TikTok’s work to advance PETs, including trusted execution environments, differential privacy, and multi-party computation. Also, a big thank you to my panel’s great moderator Monisha Varadan, and my co-panelists Graham Mudd and Sean Bedford for a fantastic discussion about the current status of PETs in advertising. #PETs #privacy #confidentialcomputing #innovation #adtech #eods2025

Second year attending the Eyes Off Data Summit in Dublin, and every time I leave having learned something new. Grateful to Oblivious for gathering such a sharp mix of voices on privacy-enhancing technologies (PETs) and AI governance. Highlights I’m excited to explore further: Confidential computing and trusted execution environments Multi-party computation and contextual integrity PETs as a service for SMEs—making privacy-by-design effortless AI governance frameworks, federated learning, and differential privacy (including the all-important epsilon) New thinking on anonymity, identifiability risk, and AI red-teaming Events like this fuel the mission to bridge law, technology, and practical deployment, turning advanced privacy concepts into reality. A special thanks to co-founders Jack F. and Robert Pisarczyk for the invite and for creating a space where brilliant minds connect and learn, helping make privacy a natural, almost instinctive part of how industries operate. #PrivacyEnhancingTechnologies #ConfidentialComputing #DifferentialPrivacy #AI #DataProtection #EyesOffData #Oblivious

Thank you Oblivious for supporting the #PETs and privacy ecosystem with such a fantastic event last week - The #eyesoffdatasummit was a huge success as it brought together regulators, policy makers, privacy engineers, DPOs, AI Governance specialists, privacy consultants, CTOs, CISO and so many more to discuss the topic of PETs in great detail - rarely have I seen such a diversity of profiles engaged in supporting the cause of one (highly critical) topic that is increasingly gaining popularity! My biggest takeaway - PETs have certainly gone from being a rare species to one that is present in conversations on regulation, policy, AI governance, academia, telecoms, advertising, banking, financial services and healthcare. I still remember starting my year with a conversation on 'what is a PET'! My favourite session was watching Helen Dixon deliver her keynote, vulnerable, honest yet so composed as she spoke about the criticisms levied at GDPR and what a more appropriate yardstick for measuring success could look like. Thank you to Helen Dixon, Stephen Deadman, Henri Kujala for humoring my attempt at closing Day 1 with a panel on Transitions - in regulation, at the regulator, with the DPO role and at companies navigating these huge shifts. Jas Johal, Anthony Moran, Ryan Kunkel - great fun chatting about scaling privacy programs, PETs and AI governance in media and tech companies, we managed to get a few laughs on stage. And finally Graham Mudd, Sean Bedford and Jade Nester - loved our rapid fire discussion on the state of advertising, the role of PETs and particularly grateful that we managed to end on what I thought was a positive note for the future of the industry. Proud of Google as a sponsor and the other google talks - Hugues de Maupeou, Ben Kamber, Ryan McKenna (everyone was excited about #vaultgemma!) Kudos to Sharon Gibbons who worked her magic to fill the room and the stage with some brilliant minds! #DifferentialPrivacy #federatedlearning #FHE #privacyenhancingtechnologies #AIgovernance