Maximize Ad Revenue with GAM360 Free Google Ad Manager often caps your growth. Our latest article shows how upgrading to GAM360 can deliver a 20–40% revenue lift. Learn about first‑party audience tools, programmatic guaranteed deals, advanced header bidding and how Oraki can help you unlock your full revenue potential. 👉 Read more: https://lnkd.in/d9GtVaR8 . #AdTech #GoogleAdManager #GAM360 #Publishing #DigitalAds #UKMarket
Oraki
Advertising Services
EMEA's premier GAM360 partner and publisher-centric ad tech innovator
About us
Oraki (formerly Total Media Solutions) is a leading digital publishing and ad tech company, empowering publishers with innovative technologies and smart monetization solutions. As one of only three Google Ad Manager 360 (GAM360) resellers in the EMEA region, we provide unparalleled access to advanced ad management tools, monetization opportunities, and strategic consulting. Our Expertise: ⭐ GAM360 Partnership: As a Google Certified Publishing Partner (GCPP) and GAM360 certified reseller in EMEA, we offer exclusive access and full support for optimal ad serving and yield optimization. ⭐ Revenue Optimization: Utilizing AI and data analytics, we deliver comprehensive revenue management solutions that ensure transparency and significant growth. ⭐ Ad Tech Solutions: Through partnerships with industry leaders, we provide tailored services, unique demand, and advanced tech platforms to maximize ad revenue for the long term. Our Commitment: ▶️ Innovation and Excellence: We pioneer new paradigms in ad tech, helping publishers navigate challenges like the deprecation of third-party cookies. ▶️ Global Reach: Serving hundreds of publishers and reaching over 200 million unique visitors monthly. ▶️ Publisher-Centric Approach: As the only AM360 reseller in EMEA focused on publishers, we offer hands-on support and strategic insights to simplify digital monetization and drive sustainable growth. Discover how our tech, GAM360 expertise, and 20 years of experience with publishers can elevate your business too. Visit our website or contact us for more information.
- Website
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http://www.oraki.io
External link for Oraki
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Dublin
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Google AM360 reseller, Trust & safety, Policy compliance, Technology-based solutions, Google DV360 reseller, Core web vitals, AdOps, Programmatic direct, Header bidding, Adblock recovery, Consulting, Publisher revenue management, Digital monetization, Google Ad Manager 360, Google Ad Exchange, and Programmatic Advertising
Locations
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Primary
Get directions
Dublin , IE
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Ramat-Gan, 5252213, IL
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Berlin, DE
Employees at Oraki
Updates
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Why stay small when you can scale - for free? At Oraki, we help publishers seamlessly upgrade from Google Ad Manager Small Business to GAM360, with no extra costs. - Premium tools: advanced programmatic & video, guaranteed deals, audience management, access to premium demand - Actionable insights: deeper reporting → smarter decisions → stronger revenue - Publisher-first partnership: we don’t just unlock the platform, we grow with you Already on GAM360? We can help you save money and unlock more value with smarter optimization and commercial terms. Publishers shouldn’t have to choose between staying small or paying more. With Oraki, scaling up is simple, and free. Curious how this could work for your business? Let’s talk. #GAM360 #AdTech #DigitalPublishing #PublisherGrowth
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Great to have you on the team Nicolas Baquié!
Strategy & Growth Executive | GTM Leader | Board Advisor | Adtech & Media | Google Alum | Angel Investor & Mentor
𝗖𝗵𝗮𝗻𝗰𝗲𝘀 𝗮𝗿𝗲, 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰 𝘀𝗲𝘁𝘂𝗽 𝗶𝘀𝗻’𝘁 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝗶𝗻𝗴 𝗶𝘁𝘀 𝗳𝘂𝗹𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹, 𝗮𝗻𝗱 𝘆𝗼𝘂 𝗺𝗮𝘆 𝗻𝗼𝘁 𝗲𝘃𝗲𝗻 𝗿𝗲𝗮𝗹𝗶𝘀𝗲 𝗶𝘁. After years in AdTech, I’ve seen the same pattern across many publisher organisations: they think their setup is fine.. until someone benchmarks or audits it. What’s usually hiding under the surface? • Demand partners not competing effectively • Header bidding wrappers set up years ago, never optimised • Auction mechanics prioritising speed over revenue • Data that’s too fragmented to act on Teams are lean, priorities shift, and the tech evolves faster than most can keep up. 𝗪𝗵𝘆 𝗱𝗶𝗱 𝗜 𝗷𝗼𝗶𝗻 Oraki 𝗮𝘀 𝗮 𝗯𝗼𝗮𝗿𝗱 𝗮𝗱𝘃𝗶𝘀𝗼𝗿? They get programmatic right - technically AND strategically. It's not just their Google Ad Manager 360 expertise. It's their process: proper audits, clear diagnostics, working with your team instead of in isolation. 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗰𝗮𝗻'𝘁 𝗮𝗳𝗳𝗼𝗿𝗱 𝘁𝗼 𝗶𝗴𝗻𝗼𝗿𝗲 𝗺𝗮𝗿𝗴𝗶𝗻𝗮𝗹 𝗴𝗮𝗶𝗻𝘀. Those gains are hiding in setup details that got rushed during implementation. If you're questioning whether your current yield is really the ceiling - it’s worth a closer look. #DigitalTransformation #AdvisoryBoard #Innovation #AdTech #GoogleAdManager #Publishers #Monetisation Sivan Tafla Amitai Tafla Ben Erdos Itay Ickovic Gadi Elias
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Welcome to the team, Florian! We're excited to drive real AdTech impact together. German publishers, ready to boost your revenue with proven expertise? Oraki brings 20 years of experience and fresh local focus to your monetization challenges. Let’s talk!
Consulting, B2B Sales & GoToMarket Service in AdTech, Programmatic & Digital Media ||| AI Consulting & Training
After 10 Years in AdTech and Digital Media, I've started Partnering as a Freelancer with Oraki Confident and excited to help Oraki, a Google Ad Manager 360 certified reseller, extending their footprint as they expand into the DACH and EMEA region. Especially exciting for me to look beyond the DACH market into whole EMEA as something new for me. What sets Oraki apart? A publisher-first approach, real yield expertise - and an innovative business model that makes GAM360 accessible even to smaller publishers. Oraki isn’t chasing trends. They’re delivering results - across CTV, retail media, and global marketplaces - while helping publishers future-proof their setup. Excited to build this next chapter with Sivan Tafla and the team. Thanks for your trust. If you’re a Publisher, Sales House or Retail Media vendor looking for smarter monetization, thinking about InHousing or simply want to learn more about GAM360 and other Oraki offers, DM me and let’s talk. Thanks to Oraki also for the cute, localised video. 🇩🇪 📽️
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𝐀𝐝 𝐃𝐞𝐧𝐬𝐢𝐭𝐲: 𝐋𝐞𝐬𝐬 𝐂𝐚𝐧 𝐁𝐞 𝐌𝐨𝐫𝐞 It’s easy to think more ad slots = more revenue, right? But after a certain point, that logic flips. Overloading a page with ads can: - Lower viewability - Dilute CPMs - Increase bounce rate We help publishers identify the right balance: ✔️ Audit ad density across device types ✔️ Limit units per scroll depth ✔️ Optimize for CPM-per-impression, not just volume 💡 For most content pages, 5 high-performing placements outperform 8 poorly placed ones #adtech #onlinepublishers #programmatic
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𝐅𝐥𝐨𝐨𝐫 𝐩𝐫𝐢𝐜𝐞𝐬 𝐩𝐫𝐨𝐭𝐞𝐜𝐭 𝐲𝐨𝐮𝐫 𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐯𝐚𝐥𝐮𝐞 - 𝐛𝐮𝐭 𝐨𝐧𝐥𝐲 𝐢𝐟 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐬𝐞𝐭 𝐜𝐨𝐫𝐫𝐞𝐜𝐭𝐥𝐲 Too high → low fill % Too low → loss of revenue At Oraki, we help publishers: - Use GAM360 Unified Pricing Rules to segment by geo, device, and ad unit - Monitor bid landscapes to detect where buyers drop off - Run controlled tests to find the optimal price points Pricing isn’t fixed. It’s a lever! #FloorPricing #AdOpsStrategy #GAM360Optimization
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𝐕𝐢𝐞𝐰𝐚𝐛𝐢𝐥𝐢𝐭𝐲 = 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 Viewability directly impacts CPMs In fact, Publishers who improve from 35% to 70% Viewability can see up to 2.4𝐱 𝐑𝐏𝐌 𝐮𝐩𝐥𝐢𝐟𝐭 But too many publishers still run with sub - 50% viewability! The result? Lower bids, wasted impressions, missed demand, unfilled requests. At Oraki, we help publishers: ✔️ Audit low-performing placements ✔️ Optimize layouts for high-impact visibility ✔️ Align with premium buyer benchmarks (70%+) It’s not about serving more ads. It’s about making sure they’re actually seen. #AdViewability #ProgrammaticRevenue #AdOpsStrategy
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Oraki reposted this
Oraki has officially become an IAB Europe TCF Registered Vendor! This is our promise to: ✅ Simplify #GDPR compliance for partners drowning in consent pop-ups ✅ Humanize data privacy by giving users clear control—with user-friendly terms ✅ Future-proof demand as Europe’s TCF v2.2 reshapes AdTech ✅ Put the user first! 𝐎𝐮𝐫 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐧𝐨𝐰 𝐡𝐚𝐯𝐞 𝐚 𝐭𝐨𝐨𝐥 𝐭𝐡𝐚𝐭 𝐛𝐚𝐥𝐚𝐧𝐜𝐞𝐬 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐩𝐫𝐢𝐯𝐚𝐜𝐲. Ready to elevate your strategy? Let’s chart a course to transparent advertising 🧗 #AdTech #iab #publishers
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Oraki has officially become an IAB Europe TCF Registered Vendor! This is our promise to: ✅ Simplify #GDPR compliance for partners drowning in consent pop-ups ✅ Humanize data privacy by giving users clear control—with user-friendly terms ✅ Future-proof demand as Europe’s TCF v2.2 reshapes AdTech ✅ Put the user first! 𝐎𝐮𝐫 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐧𝐨𝐰 𝐡𝐚𝐯𝐞 𝐚 𝐭𝐨𝐨𝐥 𝐭𝐡𝐚𝐭 𝐛𝐚𝐥𝐚𝐧𝐜𝐞𝐬 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 & 𝐩𝐫𝐢𝐯𝐚𝐜𝐲. Ready to elevate your strategy? Let’s chart a course to transparent advertising 🧗 #AdTech #iab #publishers