Andy Nolan

While working with The Wright Venue my main goal was to drive engagement and promote the weekend events on-line to drive footfall into the venue. I began working on The Wright Venue social media project in Nov 2013 when they had 65,000 Facebook fans, three months later I had increased their fan base by 15,000. This was a great result achieved by using targeted Facebook ads & social media competitions along with a small daily budget help me reach this milestone. Other achievements to date have… Show more

While working with The Wright Venue my main goal was to drive engagement and promote the weekend events on-line to drive footfall into the venue. I began working on The Wright Venue social media project in Nov 2013 when they had 65,000 Facebook fans, three months later I had increased their fan base by 15,000. This was a great result achieved by using targeted Facebook ads & social media competitions along with a small daily budget help me reach this milestone. Other achievements to date have been building their customer data base, building consistent email campaigns, managing their website & achieving page one results on their SEO. Show less

Printsave is an on-line printing company aimed at business, student & personal printing located in Dublin city centre. I joined Printsave for 6 weeks to manage & help launch their new website. During my time at printsave I managed PPC campaigns driving on-line & off-line sales, managed the Social Media accounts to promote the brand online through facebook offers/posts & worked on the cms to increase SEO for the company.

Business Case:
Travel 2 Ultra is the official travel partner to Ultra Music Festival, the worlds premier dance music festival brand. For the 2014 Ultra Europe festival in Croatia, our goal was to build brand awareness in Ireland, drive traffic to the website and increase ticket and package sales to Ultra Europe Music Festival.

Objectives:
To build brand reputation in Ireland and generate online leads and sales through www.travel2ultra.ie comprising online and traditional marketing… Show more

Business Case:
Travel 2 Ultra is the official travel partner to Ultra Music Festival, the worlds premier dance music festival brand. For the 2014 Ultra Europe festival in Croatia, our goal was to build brand awareness in Ireland, drive traffic to the website and increase ticket and package sales to Ultra Europe Music Festival.

Objectives:
To build brand reputation in Ireland and generate online leads and sales through www.travel2ultra.ie comprising online and traditional marketing tactics for a through the line marketing campaign.

Approach:
As we discovered the main place to reach our audience online would be Facebook, a highly refined ad group was created targeting our key audience using multiple ad images and compelling copy which would give us the best results.

We partnered with iRadio, promoting our campaign over a 4 week period. iRadio cover 15 Counties in Ireland reaching 349,000 people per week.

We also ran a nationwide DJ Competition in which 3 winners would get the opportunity of a lifetime to be part of Ultra Europe Music Festival in Croatia.

Results:
Growth from our campaign increased ticket sales from Ireland by 750% on the year previous.

Read a more detailed breakdown of the campaign over at:
http://escalate.ie/project/travel-2-ultra-marketing-campaign/ Show less