Esther Uhalte Cisneros

Don’t reinvent the wheel 🛞 Excited to share the latest episode of Meta Performance Talks, a series where we chat with inspiring marketing leaders about strategy, performance and industry trends. In this episode I sat down with Ruth Stubbs, Wavemaker CEO EMEA.  Here are some key takeaways: ✅ Don’t reinvent the wheel - focus on proven tactics that already work. ✅ Use AI to scale smarter - leverage automation and insights to make every dollar work harder. ✅ Growth might feel uncomfortable - but with the right tools, it’s entirely possible, even on a tight budget. #marketingstrategy #performancemarketing #digitalgrowth #AI

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The next wave of enterprise transformation won’t come from automation—it will come from autonomy. Wyser’s AgentikX is setting the stage for it. This is India’s first dedicated investment initiative backing startups building agentic AI—systems that don’t just assist humans but act, adapt, and drive outcomes on their own. With a hands-on Primer, direct enterprise access, and a clear path to seed funding, AgentikX is a rare platform designed for founders building long-term, enterprise-grade innovation. Not just AI tools—but agentic infrastructure for the future of work. 🔗 Full coverage via The Print:  https://lnkd.in/er-Ja5QU WYSER - Pioneering Agentic AI Venture fund #AgentikX #WyserVC #AgenticAI #EnterpriseAI #StartupIndia #AIStartups #AutonomousAI #VCIndia #DeepTech #BuildInIndia #EnterpriseB2B

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I continue to reflect on the truly exceptional conversation at the #ForbesCMO summit, always expertly curated and hosted by Seth Matlins. Insightful summaries have already been generously offered here by wonderful members of the community like Tesa Aragones, Soyoung Kang, Lindsey Slaby, Michelle Wong, and Pranav Yadav. But of the many worthy topics raised, I am still thinking about the almost existential debate around creativity in a world of AI disruption. To that end, I wanted to offer a few additional thoughts as we continue to contemplate the what matters most to the future of #marketing: *Avoid false dichotomies. Instead of thinking about creativity vs. AI, we benefit from thinking about how creativity and AI work together to drive the craft to be better and generate stronger business outcomes. In general, choices are not binary on many fronts. As we design the future, it must be specific to the situation. *Creativity is not monolithic. Different content types and workflows lend themselves differentially to the opportunity around AI disruption. The best place to scale AI success is by leaning into content types and creative workflows that can and should be easier and/or better in a world of AI. There are other parts of the creative equation which (for now) are not as well served at scale by AI (even if we can already see impressive glimpses of the future). *Context matters for the "creatives" conversation. The creative empowerment and democratization AI offers has totally different meaning in the context of individual creative consumers, creators/influencers, marketers of smaller enterprises, and professional creatives stewarding the world's largest brands. Curious to hear more? I recently joined Patricia Sabga with her AI co-host GENE for an episode of #ImagineThis... to talk about how AI is changing the role of the #CMO. You can find the #podcast which was released today on Apple, Spotify or YouTube here: https://lnkd.in/eVdb9bBy

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