John O'Connor

John O'Connor

Greater Dublin
7K followers 500+ connections

About

At Deep-Insight, our mission is to help B2B companies prosper by becoming truly…

Articles by John

  • NPS Benchmarking for B2B Companies

    I've just had a query from the USA about NPS benchmarking for B2B companies. It was related to a blog that I posted a…

  • We're Hiring!

    I'm not sure if the Celtic Tiger has returned, but we're expanding the team in Cork. If anybody is interested in an…

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Education

Publications

  • "Customer At The Heart" - How B2B Leaders Build Successful Customer-Centric Organisations

    Could a business leader learn anything about customer centricity from 15 senior executives who have been there and done that?

    John O’Connor and Peter Whitelaw are both experienced business leaders in their own right. They have not only shared their own considerable knowledge about customer experience, but they have enticed business leaders from across Europe and Australia to be interviewed on how their organisations have changed their culture – positioning their customers at the heart of…

    Could a business leader learn anything about customer centricity from 15 senior executives who have been there and done that?

    John O’Connor and Peter Whitelaw are both experienced business leaders in their own right. They have not only shared their own considerable knowledge about customer experience, but they have enticed business leaders from across Europe and Australia to be interviewed on how their organisations have changed their culture – positioning their customers at the heart of their organisation.

    This book, targeted at C-suite leaders, is about how to do it. It includes topics that cover how to lead a customer centricity transformation, developing the strategy, tactics and execution of a customer centricity project and how to change the culture. The results for companies who have followed this guidance are remarkable.

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