About
At Deep-Insight, our mission is to help B2B companies prosper by becoming truly…
Articles by John
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Our first newly built, small light industrial site has opened in Stockholm. It’s an important step in our strategy to expand our project offering in…
Our first newly built, small light industrial site has opened in Stockholm. It’s an important step in our strategy to expand our project offering in…
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💖 Baby Loss Awareness Week 💖 #waveoflight #blaw2025 18 years of lighting candles at 7pm in honour of Isabelle and all babies lost during pregnancy…
💖 Baby Loss Awareness Week 💖 #waveoflight #blaw2025 18 years of lighting candles at 7pm in honour of Isabelle and all babies lost during pregnancy…
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🚨New partnership announcement! We’re delighted to announce our new partnership with New Jersey Institute of Technology (NJIT), one of the USA’s…
🚨New partnership announcement! We’re delighted to announce our new partnership with New Jersey Institute of Technology (NJIT), one of the USA’s…
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Experience
Education
Publications
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"Customer At The Heart" - How B2B Leaders Build Successful Customer-Centric Organisations
Could a business leader learn anything about customer centricity from 15 senior executives who have been there and done that?
John O’Connor and Peter Whitelaw are both experienced business leaders in their own right. They have not only shared their own considerable knowledge about customer experience, but they have enticed business leaders from across Europe and Australia to be interviewed on how their organisations have changed their culture – positioning their customers at the heart of…Could a business leader learn anything about customer centricity from 15 senior executives who have been there and done that?
John O’Connor and Peter Whitelaw are both experienced business leaders in their own right. They have not only shared their own considerable knowledge about customer experience, but they have enticed business leaders from across Europe and Australia to be interviewed on how their organisations have changed their culture – positioning their customers at the heart of their organisation.
This book, targeted at C-suite leaders, is about how to do it. It includes topics that cover how to lead a customer centricity transformation, developing the strategy, tactics and execution of a customer centricity project and how to change the culture. The results for companies who have followed this guidance are remarkable.Other authorsSee publication
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A huge thank you to the Caterpillar team for hosting Hanley Energy at your impressive Atlanta facility & great to see Ian Phillips at Equinix…
A huge thank you to the Caterpillar team for hosting Hanley Energy at your impressive Atlanta facility & great to see Ian Phillips at Equinix…
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Very proud to mark a milestone moment for Ocorian’s marketing team. In pursuit of our ambition to be the premier global asset servicer, we’ve just…
Very proud to mark a milestone moment for Ocorian’s marketing team. In pursuit of our ambition to be the premier global asset servicer, we’ve just…
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The end of August marked my last day at Version 1. When I joined in 2007, we were just over 100 people in Dublin. The facts and figures supporting…
The end of August marked my last day at Version 1. When I joined in 2007, we were just over 100 people in Dublin. The facts and figures supporting…
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I have been fortunate to work alongside fantastic people at every stage of my career at Linklaters: clients, lawyers, and Business Teams. Although I…
I have been fortunate to work alongside fantastic people at every stage of my career at Linklaters: clients, lawyers, and Business Teams. Although I…
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I’m extremely proud that at this week’s BT Exchange event in Dublin we achieved two important goals in front of a big crowd of our partners and…
I’m extremely proud that at this week’s BT Exchange event in Dublin we achieved two important goals in front of a big crowd of our partners and…
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Happy Customer Service Week! This week, we recognize the dedication and impact of our customer service teams who play a critical role in delivering…
Happy Customer Service Week! This week, we recognize the dedication and impact of our customer service teams who play a critical role in delivering…
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Hanley Energy are proud to win not one, but three awards at the Irish Exporters Association Industry Awards tonight in the Dublin Royal Convention…
Hanley Energy are proud to win not one, but three awards at the Irish Exporters Association Industry Awards tonight in the Dublin Royal Convention…
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