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Director of International Markets at Ad Net Zero.
Owner of Street Media…
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Articles by Mary
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EY's Head of Sustainability Stephen Prendiville talks to Wasted.ie about Green Fatigue, changing consumer behaviour and why he still remains positive
EY's Head of Sustainability Stephen Prendiville talks to Wasted.ie about Green Fatigue, changing consumer behaviour and why he still remains positive
Earlier this year, EY Ireland, one of the world's leading global professional services organisations, conducted some…
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Men at Work. They don't get sick, surely?
Men at Work. They don't get sick, surely?
At the start of the Coronavirus pandemic over a year ago, I wrote an article here about the relationships between…
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We're mid Climate Action Week and MyWaste - a great time to take a moment and see what your company and offices can do a bit better. Businesses play…
We're mid Climate Action Week and MyWaste - a great time to take a moment and see what your company and offices can do a bit better. Businesses play…
Liked by Mary O'Sullivan
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Kritik eşik aşılıyor! Herkese görev düşüyor, #teşekkürler İnteraktif Reklamcılık Derneği (IAB) ve Marketing Türkiye ✨💚
Kritik eşik aşılıyor! Herkese görev düşüyor, #teşekkürler İnteraktif Reklamcılık Derneği (IAB) ve Marketing Türkiye ✨💚
Liked by Mary O'Sullivan
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This time last week, I was visiting the sprawling metropolis of Istanbul to attend the Sustainable Brands event and speak about Ad Net Zero and…
This time last week, I was visiting the sprawling metropolis of Istanbul to attend the Sustainable Brands event and speak about Ad Net Zero and…
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Social Entrepreneurs Ireland
We are thrilled to announce that Social Entrepreneurs Ireland has launched the Impact Programme 2025, backing five outstanding social entrepreneurs with €100,000 in direct funding and up to €150,000 in pro-bono supports. This nine-month accelerator helps social entrepreneurs strengthen their leadership, build organisational capacity, and scale their solutions for long-term impact. Last year’s participants reported 88% income growth on average, reached nearly 5,000 beneficiaries, and 100% launched new services or expanded geographically. Meet the 2025 Awardees: Matt McCann, Access Earth – Smart parking tech for accessibility Sarah Naylor McNamee, Beauty Business in a Box – Empowering women through accredited beauty training Ciara Mangan, Beyond Surviving – Survivor-led post-crisis support Gareth Conlon, Síolta Chroí – Regenerative agriculture for ecosystem restoration Cormac Noonan, Wolf Academy – Holistic wellbeing for schools At SEI, we believe in backing the person behind the idea — because real change starts with people. Learn more: 2025/26 Social Entrepreneurs Ireland Changemakers - Social Entrepreneurs Ireland #ImpactProgramme #SocialEntrepreneurship #YourVisionOurSupport
26 Comments -
Emma Keller
𝐓𝐨𝐩 5 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐑𝐨𝐥𝐞𝐬 𝐟𝐨𝐫 𝐈𝐫𝐢𝐬𝐡 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐁𝐫𝐚𝐧𝐝𝐬 𝐢𝐧 2025 The marketing landscape in Ireland is evolving fast. With digital, AI, and sustainability shaping the future, here are the five roles that are set to dominate Irish consumer brands for the remainder of the year: 1️⃣ 𝘋𝘪𝘨𝘪𝘵𝘢𝘭 𝘗𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 & 𝘔𝘶𝘭𝘵𝘪-𝘊𝘩𝘢𝘯𝘯𝘦𝘭 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘔𝘢𝘯𝘢𝘨𝘦r Driving campaigns across paid search, social, OOH, and partnerships. 2️⃣ 𝘚𝘩𝘰𝘱𝘱𝘦𝘳 / 𝘊𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 & 𝘊𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘈𝘯𝘢𝘭𝘺𝘴𝘵 Using insights to inform product launches, promotions, and pricing. 3️⃣ 𝘋𝘢𝘵𝘢-𝘋𝘳𝘪𝘷𝘦𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 / 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘌𝘯𝘨𝘪𝘯𝘦𝘦𝘳 𝘏𝘺𝘣𝘳𝘪𝘥𝘴 Combining analytics, automation, and AI to forecast trends and measure impact. 4️⃣ 𝘊𝘰𝘯𝘵𝘦𝘯𝘵 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵𝘴 & 𝘐𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 / 𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘙𝘰𝘭𝘦𝘴 Crafting omnichannel storytelling and social commerce campaigns. 5️⃣ 𝘚𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘪𝘭𝘪𝘵𝘺 & 𝘗𝘶𝘳𝘱𝘰𝘴𝘦-𝘋𝘳𝘪𝘷𝘦𝘯 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘚𝘱𝘦𝘤𝘪𝘢𝘭𝘪𝘴𝘵𝘴 Highlighting authentic brand purpose and eco-conscious initiatives. AI isn’t replacing marketers—it’s empowering them. Those who combine creativity, strategy, and AI skills will be in the strongest position for 2025 & 2026 #Marketing #IrishBrands #DigitalMarketing #AIinMarketing #ConsumerTrends #CareerTrends2025 #Sustainability
1 Comment -
Gary Fox
How do we make Ireland the best place in the world to start, run and exit a business? This is a question I have started asking all my guests. Let's face it, Ireland has work to do if we are to retain our talent and attract back those who have already left. Eamon Leonard wrote a superb piece here on LinkedIn recently about the Irish ecosystem. Go read it, he knows what he's talking about. I'll link below. We need to focus on value creation. Ireland is at a tipping point. We are massively leveraged on FDI and have neglected people who want to build meaningful indigenous businesses here. Show me your incentives and I'll show you your outcome. Incentivise founders to build, sell and build again. Let me know in the comments what ONE thing you would do today. Paul Buckley gave me four superb examples of things we can implement immediately from lessons he's learned from Australia and the US.
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