Qais Haddad

Drive incremental revenue with Google Analytics predictive audiences. 📈 Barcelo Hotel Group, working with agency partner JAKALA, leveraged GA's predictive audiences to achieve a 9.4% incremental revenue boost for their direct channel. Learn how to integrate this tool into your next Display and Video 360 campaign: https://goo.gle/3GY8Tsy

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Amazon Ads and Netflix partner to offer programmatic buying on Netflix’s ads plan. The offering will be available in the United States, United Kingdom, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia. Read the full story. Link in Comments.  Amy Reinhard #AmazonAds #NetflixAds #ProgrammaticAdvertising #DigitalMarketing #AdTech

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Commerce and Connected TV (CTV) are finally coming together. WPP Media and Criteo’s new partnership combines real-time commerce signals with premium CTV inventory to help advertisers: 🎯 Target high-intent shoppers with precision. 📊 Achieve measurable outcomes, like store visits and purchases. 🔌 Activate seamlessly in any DSP. This is the power of commerce intelligence, delivered and measured at scale: https://loom.ly/kbDrwvs #OpenIntelligence

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Ad placement mistakes can put brands in the spotlight — but for all the wrong reasons. That’s why a leading media verification company partnered with us for expert annotation.  📥 See how it achieved 95% quality. Full story in the comments.

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Looking for smarter, more scalable advertising? Curated marketplaces are changing the game, and forward-thinking advertisers are already embracing the shift. Our latest guide explores how curation is reshaping programmatic with increased transparency, efficiency, and performance. In this step-by-step guide, you’ll learn: ✅ Why curation is becoming a must-have strategy ✅ Real-world benefits like improved SPO, reduced emissions, and privacy-first targeting ✅ 6 actionable steps to start using curation today Whether your focus is on higher ROAS, simplified supply paths, or improved targeting, curation will help you achieve your goals. Download the guide now 👉 https://lnkd.in/er2TRqCn

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The programmatic advertising reality check nobody talks about: Disconnected platforms + Fragmented workflows + Manual optimizations = are eating your team's time. The solution? Agency Trading Desk integration is no longer just a nice-to-have. It's essential. ✅ Read this resource to know: - Key considerations before integration  - Choosing the right integration model  - Technical requirements that actually matter - Best practices for smooth implementation Because unified workflows and data-driven ecosystems shouldn't be a luxury. Read here: https://lnkd.in/dx-msDjJ #RishabhSoftware #ProgrammaticAdvertising #AdTech #DataManagement 

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Personalization isn’t optional anymore—it’s the standard. But scaling it across audiences, formats, and channels? That’s where AI steps in. Innova Solutions breaks down how AI-led content personalization is helping media brands: ✅ Understand audience intent in real time ✅ Deliver hyper-relevant content across every touchpoint ✅ Boost engagement, loyalty, and long-term revenue This blog explores real-world strategies—from predictive personalization to intelligent automation—and how today’s leaders are using AI to drive 3–7% revenue lift and up to 25% retention gains. Read the blog: https://hubs.ly/Q03B5BCK0 #AI #ContentPersonalization #MediaTech #CustomerExperience #DigitalEngagement #InnovaSolutions #CX #Automation

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Is your adtech checking all the right boxes? 🤔  Marketing is complex enough—scattered audiences, shifting privacy rules, and disappearing data. 🫥 Your technology shouldn't add to the chaos. It should simplify it. When choosing a new solution, focus your investment on key growth areas: creative adtech like GenAI, cross-platform video measurement, and retail media networks. ✨ The result will be campaigns that succeed, every single time. 

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Out-of-home (OOH) has always delivered scale and impact. But as audiences become more dynamic and marketing more data-driven, the channel is evolving fast. Programmatic OOH now plays a key role in building smarter, more accountable campaigns. The smartest strategies don’t choose between direct and programmatic, they blend both. Discover how a blended OOH approach unlocks smarter planning and drives amplified results. 👉 https://lnkd.in/eFe2Gr64

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