WSC Sports

We’ve been SPORTEL regulars since the early 2010s, and digging through the old photos never gets old. We love recalling those familiar faces, throwback branding, chance hallway pitches, late-night idea swaps, and that great team time. 📸 We’re back this year at booth E03. Come say hi, or reach out to our team on the ground: Aviv Arnon, Yitav Topaz, Ido Ratzon, Dror Yosef, Ben Mirvis, Andrew Serio, Lidor Oz, Jairo de la Guardia, Ranit Etzion Weiss, and Nitsan Peled. Let's chat, snap one, and who knows, you might headline next year’s throwback gallery. 😉 #ThrowbackThursday #Sportel2025

Prediction: Vertical video will win the 2025/26 NBA season. You can feel it in the feed - fans scroll, tap, and stay for tall frames and quick payoffs. On our network last season, among all NBA rights holders, Vertical’s share of coverage reached new heights. The habit is set, but execution will decide who wins this season. 🍿 Inside the report: 🏀 Video automation vs. manual creation: Where automation carries volume, and where human craft lifts narrative and creative value. 🏀 What happened to post-game output: A two-wave cadence that turns live action and post-game reaction into growth 🏀 Star moments as a growth engine: How player-led clips concentrate attention, and what to do with it. Download the NBA 2024/25 Content Trends Report for the full breakdown and the 2025/26 workflow plan ➡️ https://lnkd.in/e6SkVptY

Gen AI in sports is just getting started. If you're going to SPORTEL, make some time for this panel ⬇️ featuring our Ido Ratzon and walk away with ideas you can run this season. See you there!

Stan Kasten’s “wow” moment after four decades in sports? It hasn’t happened yet. The President and co-owner of the LA Dodgers, and one of the few executives to lead championship teams in the NBA, MLB, and NHL, joins brothers Shaka and Aviv Arnon on Sports Content Kings podcast to break down what it takes to build dynasties. Stan has worked with visionaries like Ted Turner and led storied franchises, built on three pillars (product, customer, brand). In this episode, he shares insights on sustainable winning cultures, why investing in content wins, and the future of fandom. Watch the full episode 📽️ ➡️ https://lnkd.in/enjM_SaC

A star signing can lift trophies. It can also light up an entire country (or a continent). Think football star Son Heung-min, F1’s Liam Lawson, NBA’s Yang Hansen, or MLB’s Shohei Ohtani. When rights holders elevate local heroes, new audiences show up and stay. It happens when you turn the moments that matter into connection. The game plan: publish instantly, follow with context while curiosity is hottest, localize language and visuals for home markets and fans abroad, and partner with creators who already shape taste. Learn how to transform international signings into powerful engines of engagement ⬇️

The Professional Fighters League (PFL) set a clear vision: help every fan, wherever they are, experience the action in the cage in real time. PFL’s format of local leagues, a regular season, playoffs, and a world championship makes speed and localization essential. With our help, they publish platform-ready video content 24/7, capturing the action and the people behind it. And the results are hitting hard: ⬆️ 1.8B video views, 35% year-over-year growth ⬆️ 10K+ posts year to date ⬆️ 4M+ new followers, including new PFL Africa channels and PFL Español on Instagram “People love knockouts,” said Chris Kaiser, Head of Production & Content Operations at PFL. They also love content that brings them straight to the heart of the action. 🎯

The sports media playbook is changing. If you’re opening a new chapter in yours, see us at SPORTEL 2025 to turn your rights into results with automated fan experiences, smarter personalization, flexible workflows, and stronger ROI. Come say hi at Booth E03 or connect with our team on site: Aviv Arnon, Yitav Topaz, Ido Ratzon, Ben Mirvis, Andrew Serio, Lidor Oz, Dror Yosef, Jairo de la Guardia, Ranit Etzion Weiss, and Nitsan Peled. We’re sponsoring Sportel's Fast Break Lounge all event long, and on October 21, we'll speak at the Gen AI panel and hold a Happy Hour at our booth. Details coming soon. #Sportel2025

On the floor, lineups are still settling. In the feed, the Cleveland Cavaliers are ready for the new NBA season. With our AI-powered platform, the Cavs set rules once for the season, then every play and player is indexed in real time. Threes and dunks are captured automatically, platform-specific versions are published to app, OTT, and social, allowing editors to focus on creativity and storytelling. The result: thousands of videos, more app downloads, and higher dwell time. View the case study and video ➡️ https://lnkd.in/eqEMv-E9

Chances are you already follow one of them. Streamers make live sports more social with co-streams, watch-alongs, live chat, and instant riffs that bring authenticity, interaction, and community to every game. For a growing share of younger fans, this is where fandom starts. To capture real value, rights holders should pair creator reach with a plan for engagement, data capture, and monetization that moves viewers into owned experiences. Meet the most influential streamers in sports today in our latest blog. Link in comments. ⬇️

“At Amazon, we have a saying: it’s always Day One. With AI moving so fast, our job is to invent fan experiences people are not asking for yet because they do not know they are possible,” said Jay Marine, Global Head of Sports at Prime Video & Amazon MGM Studios, at our Off The Record event at our NYC HQ last week. 🎙️ Jay sat down with Andrew Marchand and they covered how sports strengthens Prime’s value, what AI brings to live experiences, how Thursday Night Football is attracting younger viewers and delivering record nights, the new NBA deal, Amazon’s long-term strategy, and lessons from working with Jeff Bezos. 🙏🏻 A huge thank you to Jay, Andrew, and everyone who joined us. We keep these sessions small so the conversation stays candid. Stay tuned for the next one!