Eitan Pava

I teamed up with Zsuzsa Kecsmar, Co-founder & Chief Strategy Officer at Antavo AI Loyalty Cloud , to talk about how to increase loyalty revenue by 4X by adding more engaged and VIP profiles ahead of BFCM 2025. Together with Mailability.io, we built a strategy that combines AI-powered loyalty + AI-powered email intent scoring to drive real Klaviyo revenue. Because here’s the thing: Most brands treat loyalty like a standalone program. But when it’s connected to Klaviyo and powered by intent data it becomes a scalable growth engine. Here’s the 3-step approach we mapped out: 👉 Use Antavo AI Loyalty Cloud to track loyalty tiers, reward history, referrals, and behavior, directly in Klaviyo 👉 Let Mailability.io assign real-time Intent Scores to every profile, so you know who to activate, upgrade, or re-engage 👉 Combine loyalty status + intent to trigger AI flows and campaigns that match real customer behavior What that unlocks: → Push VIPs to repurchase faster with tier-based incentives → Invite high-intent shoppers into your loyalty program at the perfect moment → Re-engage inactive members with personalized offers and AI-driven flows and campaigns The result? → Smarter audience targeting → Stronger pre-BFCM engagement → 4X+ loyalty revenue from your best customers If you’re planning to maximize retention and LTV this holiday season this one's worth a swipe. Full breakdown in the slides. Let’s make loyalty work harder. Want to learn more? → https://lnkd.in/dCdwyQ2d

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Thank you to Sigalit Ben Hayoun and Yael Steinhart for inviting me to talk to Tel Aviv University Alumni Organization — and to Assaf Gilad for moderating the discussion. Time really does fly 😅 and it was a real privilege to be back to discuss just how much has changed in tech since I first started, including the recent groundbreaking new leaps into AI. What’s incredible is the pace of innovation in this field. Current market estimates range from 3-7 years until AGI (Artificial General Intelligence) is achieved (AI systems surpassing human cognitive abilities). When this is achieved one can expect the pace of change to be the fastest we’ve ever seen in history 📈 Technology and AI is neutral - neither good or bad. What matters is what we (humans) choose to do with it. With good intent, AGI could help solve some of the biggest global challenges (health, longevity, climate change, scientific discovery). With bad intent, it can create even bigger global challenges with significant risks. That is why Google’s motto on AI is so important - to be “bold and responsible”. The stakes have never been higher. Hope humanity rises to the moment, does the right thing, and makes the right choices 🌍 Adding below in comments the link to the full discussion (tip: if you just want a summary, past the link directly into Gemini 🪄) #TelAvivUniversityAlumni #GoogleAI

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I discover HR tech, so you don't have to. Here's 10 HRIS products you should know: Cercli (YC S23) UAE HQ, modern platform for MENA ChartHop US HQ, data-first HR platform all-in-one DreamTeam Israel HQ, global AI powered HRIS all-in-one Evity HR Sweden HQ, makes HR & compliance easy Factorial Spain HQ, automation focused global all-in-one Hailey HR Sweden HQ, EU focused comprehensive all-in-one HiBob UK HQ, global AI powered HR, payroll & finance all-in-one Personio Germany HQ, UK/EU focused intelligent HR all-in-one Worknice Australia HQ, next gen core HR for Australian SMB's Zelt UK HQ, modern HR, Finance & IT all-in-one (and there are more on https://stakkd.tech/ -------------- 👉 The biggest mistake HR teams make? They either don't discover the market and jsut look at the "big names" OR They spend WAY TOO MUCH time, trying to discover the latest tech That's why I built Stakkd Search and find over 330+ product in a few clicks. Unbiased. Simple. Made by ex-HR for HR. _____________ Hi I'm Jessie and the database trends section is dropping soon 👀 I am really excited!

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The 5 biggest mistakes Israeli founders make when scaling to the U.S. (and what to do instead): At a recent Google for Startups event, Yasmin Lukatz, Founder of ICON - Israel Collaboration Network, shared some truly golden lessons from working with Israeli entrepreneurs entering the U.S. market. Here are the 5 most common mistakes to avoid, according to Yasmin: 1. Building for the wrong market Too many founders validate only in Israel, then discover too late that their product does not fit U.S. customers. The fix: Before writing a single line of code, speak with 10-20 U.S. customers to validate the problem and solution. 2. Misreading cultural signals American politeness often hides rejection. ↳ “It’s interesting” usually means “I’m not interested.” ↳ “Let’s do lunch” without a calendar invite will not happen. The best way to reach an investor is through another founder they already back, using a concise “forwardable email.” 3. Overemphasizing the idea, underemphasizing the team Investors care more about resilience and adaptability than the initial idea. The fix: Highlight your team’s strength, your ability to pivot, and your long-term mindset. 4. Underestimating the GenAI paradox AI lowers the cost of building and speeds up time to market, but that pace creates more pressure on teams. The fix: Focus on mental toughness, resilience, and team balance. Technology can speed the race, but people carry it. 5. Neglecting community Founders often underestimate the power of networks built on trust and reciprocity. The fix: Don’t just network for yourself. Contribute to others. Over time, a culture of giving becomes your most valuable asset. The truth is, startups rarely fail because of technology. They fail because founders misread markets, culture, or people. Avoiding these five mistakes can make all the difference. Which of these do you see most often among founders expanding abroad?

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Pretty crazy/true story. We recently crashed the call center of one of Israel’s largest telecom providers. In a good way. When we suggested our community members switch energy providers to save on their bill with hyper-personalized offers… 5,000 did within 3 days. The full context? Israel’s Ministry of Energy rolled out a pro-consumer reform to make energy cheaper. To advertise, they pushed a traditional TV campaign to switch providers. But barely anyone did. Only 6% of RiseUp customers had ever switched energy providers. The national average was 7.1%. So we applied behavioral finance at scale to encourage switching with the RiseUp Energy Challenge. And to do it, we borrowed a framework that breaks down how to get people to change their behavior, called “The Switch Framework” coined by the Heath Brothers. 3 steps to change behavior: 1/ Convince the rational brain (Rider) 2/ Motivate the emotional side (Elephant) 3/ And make the path easy (Road) Here’s how we applied it: 1/ Convince (Rider): Show each RiseUp customer their exact household’s savings if they would switch provider. And why they they should switch now. 2/ Motivate (Elephant): We turned it into a community challenge with social proof and momentum. 3/ Pave the road (Road): We provided a guided, low-friction flow at the right cash-flow moment (bill cycles, available balance). And it was pretty successful.. - 10,000 people signed up the challenge in days - 5,000 completed the switch in 72 hours - Cellcom received ~2,200 qualified leads (~22%) during the surge and their phone lines crashed - Post-challenge, our customers’ switch rate jumped from 6% → 16% (≈ 2.25× the country average) Cool to see hundreds of families saving on their energy bill now. My two cents on why it worked? Personalized offers at the right time is everything. Offers must respect real cash flow and human behavior - or they won’t convert. PS: If you’re a bank or fintech and want our full playbook for how to build personalized offers for your customers, DM me.

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