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SaaS unicorn Zoho is preparing to launch its consumer payments app, "Zoho Pay". The app is currently under internal testing and is expected to roll out over the coming months. While a formal launch date is yet to be finalized, the company has confirmed that the app will be available as a standalone platform as well as embedded within its secure messaging app, Arattai. According to Sivaramakrishnan Iswaran, CEO of Zoho Payments Tech, the new application will allow users to send and receive money, make secure digital payments, and carry out seamless peer-to-peer and merchant transactions all aimed at making financial interactions simpler and safer for Indian consumers. The Arattai integration enables users to make payments without leaving the chat interface, mirroring the trend of conversational commerce and payments seen in apps like WhatsApp and WeChat. This positions Zoho Pay as a strong competitor in the burgeoning digital payments ecosystem. Earlier this month, Zoho cofounder and chief scientist Sridhar Vembu showcased the company's fintech ambitions by unveiling Zoho’s first suite of payment hardware including an all-in-one Point-of-Sale (PoS) device, a smart PoS terminal, and a static QR code system with soundbox support. These tools are expected to help merchants process transactions more efficiently while deepening Zoho's presence in the MSME and retail segments. Zoho Pay is expected to leverage the company's existing ecosystem and user base, which spans across enterprise SaaS, communication tools, and now, fintech potentially creating a powerful network effect in both B2B and B2C payments. As Zoho prepares for its next big leap in digital finance, industry watchers are keen to see how it navigates a highly competitive market dominated by players like PhonePe, Google Pay, Paytm, and BharatPe. #zoho #zohopay #fintech #digitalpayments #indianstartups #arattai #upipayments #mobilepayments #posdevice #soundbox #smbtech #saasnews #sridharvembu