FoxyMoron

If you’re still creating for just the Instagram algorithm, it’s time to Unlearn. Welcome to Unlearn, where we erase outdated concepts and relearn what actually works. Instagram’s latest update means: • Your posts can now be indexed by Google & Bing • Every reel or carousel can double as a mini landing page • SEO is no longer optional, it’s now a growth essential Create for search and for scroll: • Answer audience questions • Add keywords everywhere • Make content discoverable beyond the app Follow along as we keep… Unlearning. Featuring: Arbaz Shaikh

Attention D2C Founders: If you’re building India’s next generation of global brands, this is unmissable! Zoo Media is proud to be the branding & marketing partner for BeyondXcelerate - a 12‑week hybrid D2C accelerator run with BeyondSeed and Arjun Vaidya (V3 Ventures) that selects a 30+ brand cohort and handpicks top startups for funding and growth support Through this program, you'll get access to: 1. Branding, storytelling and growth-marketing playbooks to scale fast 2. Hands-on masterclasses and in-person workshops (content shoots, packaging demos, brand storytelling) 3. Practical growth tools & sessions (Shopify, Google Ads, Meta Business Suite, Web3/AI for acquisition) 4. Monthly mentor check-ins, marketing audits and channel expansion support (retail/marketplace/export) All designed to set your brand up for immediate traction and long-term scale Program highlights: 1. ₹5 Cr+ spot funding pool; structured spot funding and pre-approved convertible debt for top startups 2. 12-week intensive, hybrid format with 50+ mentors and 20+ institutional investors in the network  3. Goal: rapid growth, stronger brand positioning and playbooks to scale beyond borders Apply now! Let’s build India’s next wave of global D2C champions together: https://lnkd.in/dnF37qMv #BeyondXcelerate #D2C #ZooMedia #BrandLedGrowth #ScaleGlobally #BeyondSeed #StartupIndia Suveer Bajaj, Pratik Gupta, Rehan D Dadachanji, Kartik Khanna, Mili Shah, Kuldeep Mirani, Fiza Malhotra

You don’t pick a font. You start with a typeface. Let’s say your brand uses Ubuntu. That’s your typeface. But when you use Ubuntu Light 18pt for body copy or Ubuntu Bold 64pt for headlines, those are fonts. A typeface is a design system, a family of letterforms that defines your brand’s voice, mood, and tone. A font is a specific style within that system, determined by weight, size, width, and style. Use typefaces to establish a recognisable and cohesive visual identity. Use fonts to create structure, guide attention, and maintain readability. You don’t just “pick a font” for your brand. You select a typeface, then apply fonts strategically across different content pieces: ads, social posts, web banners, decks. Knowing the difference helps you design with intention, not just instinct. It’s how you design with clarity, consistency, and expression. Save this for your next design! • Choose the voice through typeface. • Use fonts to make it speak.

At Zoo Media, we've built a host of specialist agencies that always require help from great talents who are presently not part of our full-time employee roster. We're creating a list of freelancers - across copy, art, motion graphics, video and production who can work alongside us on active projects and quick turnaround requirements. Our endeavour is to shortlist 20 people in each of these categories, so that we can register them inside our systems, work on scope(s), rate cards and turn-around times. More than working with some of the biggest and most rewarding brands in the country, we have some of the best talent that you will get to interact with. We look forward to working with you and making you an integral part of our extended team. Sign up to join our Creative Talent Pool: https://lnkd.in/grHtZQfv

The strategy you pick depends on what you’re solving for. 1. What’s your goal? [intent] 2. How long are you building for? [timeline] Push marketing gives you control over who sees you [audience reach], when [timing], and where [messaging] — perfect for short-term wins. Pull marketing controls why people remember you [perception, loyalty, and organic growth] — it’s your play to build a brand people seek out. Let’s picture a new restaurant opening: • Push: You run ads on Zomato, Instagram, and send SMS blasts. You control the audience, the offer (“50% off first visit”), and the timing — you want footfall this weekend. • Pull: You want to build an identity — authentic reels about your recipes, chef stories, behind-the-scenes kitchen shots. Over months, people start choosing you not because of a discount — but because they feel connected to the brand. Push got you traffic; booked out on opening night. Pull earned you trust; makes sure you’re still booked a year later. It’s about understanding when to push for urgency and when to pull for longevity.

Not all colours play the same role. Some set the tone. Some add contrast and depth. And some help you focus on what matters most. That’s where the 60-30-10 rule comes in: A simple colour trick to make sure visuals feel balanced, cohesive, and intentional. Here’s how it works: • 60% : Primary colour → Sets the overall mood and tone → Usually appears in backgrounds, large sections, or headers • 30%: Secondary colour → Supports the primary colour → Adds variety, appears in things like text, subheadings or icons • 10%: Accent colour → Grabs attention → Used for CTA buttons, highlights important information, or anything you want users to notice first Why does this matter? Prevents any single colour from overwhelming the design; without balance, designs can feel cluttered. And without contrast, nothing stands out. But how do you choose your colours? It depends on: • Design objective: What message or feeling do you want to convey? • The emotion you want to trigger • And the aesthetic you’re building towards: desired look and feel of the design This rule helps bring in structure: Tells the eye where to look, what to feel, and how to move across the page.

If your logo needs a reminder...it's not doing it's job.

Use this checklist! Answering these 16 Product x Customer x Story questions will lay a solid foundation for your brand – Product: What inspired you to start [brand]? → Sets the brand apart with its origin story. What problem do you solve for your customers? → Highlights how the product addresses pain points. In one sentence, what does your business do? → Defines the brand’s value proposition. What do you like/dislike about your current branding? → Insight into what’s working and where to improve. Customer: Who is your primary target audience? → Pinpoints who the brand serves best. Why should your target audience choose you over competitors? → Defines the brand’s edge in the market. What three attributes do you want your audience to associate with your brand? → Establishes key brand pillars. Who are your direct competitors? → Frames the competitive landscape. Story: What’s the story behind your brand? → Narrative of how people perceive the brand. What values does [brand] stand for? → Roots the brand in authenticity. Where do you see your brand in 10 years? → Roadmap the vision for the future. What adjectives do people associate with your brand? → Reveals emotional connections and perceptions. Asking these questions reveals the client’s story, clarifies their audience, and refines their product—creating a brand strategy that’s packed with meaning and purpose.

Getting people to buy isn’t just about a catchy ad—it’s about guiding them through a journey until they’re ready to convert. Every campaign needs: - A clear goal - The right audience targeting - A strategy to move them toward conversion Not all audiences are the same—how much interaction a person has had with your brand varies and define their awareness and interest, And that means understanding the three types of audiences in your marketing funnel: Cold, Warm and Hot Audiences Here’s the real challenge: How do you move an audience from cold → warm → hot while maximizing your return on investment? Let’s break it down: • Cold Audience (‘Potential Customers’) These people don’t know your brand yet but are looking for a solution. They fall into three categories: - Lookalikes: Similar to your current customers - Interest-based: Engaging with competitors or industry trends - Broad: Fit your target demographic but haven’t shown interest yet Get on their radar and: - Focus on storytelling, values & brand awareness - Educate through data driven content. - Position yourself as the solution Most brands fail here by pushing hard sells instead of nurturing curiosity. • Warm Audience (‘Engaged Customers’) They’ve interacted with your brand but haven’t converted yet—watched a video, clicked a link, engaged with content. Give a reason to take the next step: - See what they engage with & personalize your approach - Address all their barriers related to pricing, trust, etc and counter with FAQs & guarantees - Nudge them with discounts, free trials, webinars & exclusive content If they don’t convert, retarget them to stay top of mind and reinforce interest. • Hot Audience (‘Customers’) They’re ready to buy or have already purchased, but the goal is to keep them coming back. Close the deal: - Maintain attention with VIP programs, early access & personalized emails - Retarget effectively through related products & exclusive deals - Ensure satisfaction The path to conversion isn’t one-size-fits-all—it’s about meeting audiences where they are and leading them forward. Converting the right audience with the right strategy.