Inshorts

Budget 2026–27: Swipe through the key highlights across major sectors and announcements made by Finance Minister Nirmala Sitharaman. #Budget2026 #UnionBudget #IndianEconomy #IncomeTaxAct2025 #StayInformed #Inshorts

Year Ender: Records were broken, limits were pushed! Have a look at India’s sporting moments that defined 2025. #2025 Recap #IndianSports #Athletics #SportsVictory #WomenWorldCup2025 #StayInformed #Inshorts

Year Ender: In 2025, technology moved faster than ever! Have a look at some of these tech innovations that made the year unforgettable. #TechInnovations #AI #2025Recap #SustainableTech #StayInformed #Inshorts

Year Ender: From bold discoveries to game-changing innovations, 2025 proved that science never stands still. Have a look at the breakthroughs that moved us forward! #Scienceinnovations #AI #Medicalinnovation #Newyear2026 #2025recap #Healthcare #StayInformed #Inshorts

🎙️𝐓𝐡𝐞 𝐃𝐢𝐚𝐥𝐨𝐠𝐮𝐞 - charting India's future, one debate a time 𝐆𝐃𝐢 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 x Inshorts present 𝐓𝐡𝐞 𝐃𝐢𝐚𝐥𝐨𝐠𝐮𝐞 — a national-level debate where young voices come together to question, challenge, and shape India’s tomorrow. 𝐓𝐡𝐞 𝐃𝐢𝐚𝐥𝐨𝐠𝐮𝐞 is more than just a competition — it’s a platform for India’s brightest young minds to question, challenge, and shape the nation’s future. 🚨 𝐃𝐞𝐚𝐝𝐥𝐢𝐧𝐞 𝐄𝐱𝐭𝐞𝐧𝐝𝐞𝐝! Register by 𝟏𝟒𝐭𝐡 𝐍𝐨𝐯𝐞𝐦𝐛𝐞𝐫 2025. 📅 𝐃𝐚𝐭𝐞𝐬: 22–23 November 2025 📍 𝐕𝐞𝐧𝐮𝐞: Indraprastha College, University of Delhi 👉 𝐋𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞 & 𝐫𝐞𝐠𝐢𝐬𝐭𝐞𝐫 : Link in the comment or scan the bar code. #TheDialogue #GDiPartners #Inshorts #NationBuilding Inshorts Public For Business

🚨 All Adspend Is Not the Same — Especially in India’s Heartlands Over the last few years, billions of VC dollars poured into Indian startups. A huge chunk went into adspend. But not all adspend plays the same role: 1️⃣ Capex / Brand → building category, recall & equity 2️⃣ Opex / Performance → working-capital style, funnel-tied spend 3️⃣ Roundtripping → ad-funded revenue spikes that vanish when the tap is off Now layer this with India’s reality in 2025: Tier 2 and 3 cities are driving consumer growth. Rising incomes blend with tradition and tech. Trust, vernacular language, after-sales support, festivals, and communities shape choices. 👉 The challenge: metro-first strategies often over-index on performance ads, while the real unlock in India’s heartlands lies in brand + community + trust. AI-led hyperlocal marketing, vernacular content, and micro-influencers are becoming the real levers. That’s exactly what we’ll unpack at Smarties 2025, where I’m moderating a panel with an incredible lineup: Somasree Bose Awasthi (she/her) Ex-CMO at MARICO | Ex-CMO Godrej Consumer Products Ltd Dr. Kushal Sanghvi, CRO, iCubesWire Richa Khera, Global Social Media Director, Schneider Electric Pooja Asar, Head of Marketing EV, Tata Motors ishika bhargava, Instagram & YouTube Creator We’ll discuss: 🔹 How global narratives adapt to India’s regional audiences without losing identity 🔹 How AI-powered vernacular + hyperlocal insights are reshaping engagement 🔹 The role of creators, micro-influencers, and community-driven storytelling 🔹 What will be the biggest game-changer in the next 5 years: content, commerce, or community? Excited to bring this conversation to life and hear diverse perspectives on how India’s next billion consumers are rewriting the marketing playbook. 📌 If you’re at Smarties, join us for the discussion! Date: Friday, October 10, 2025 Time: Starting at 9:00 AM Location: Taj Lands End, Mumbai Register now to be part of this transformative event: https://lnkd.in/g3NGDqzn MMA Global India Inshorts Public For Business Moneka Khurana Anya Luthra Piyush Thakur Mohammed Patel Jatan Desai Joy Bandekar Saurabh Joshi Chetan G. Sazal Batra Roshan Gupta Aarish Siddique Rohan Dixit Esha Kohli Kanika Sharma Rudrashish Nag Tanisha Jain Ranjana K. Tanya Saihgal #SMARTIESUnplugged #SMARTIESIndia2025 #MMAIndia

Swipe to understand the $100K H-1B visa fee hike — what it means, why it matters, and how it impacts the Indian & global workforce. 

Weekly AI Recap: Check out key updates from the past week shaping AI and enhancing experiences. 

𝗔𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: 𝗧𝗩𝗦 𝘅 𝗜𝗻𝘀𝗵𝗼𝗿𝘁𝘀 At Inshorts, we’re always excited to work on concepts that break the mold and give brands a distinctive way to connect with users. The recent launch campaign for TVS Ntorq 150 was one such opportunity. 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀𝗹𝘆 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 into the Inshorts feed, the campaign unfolded in two exciting acts: A 𝗹𝗶𝘃𝗲 𝗰𝗼𝘂𝗻𝘁𝗱𝗼𝘄𝗻 with flashing headlights ignited anticipation and buzz ahead of the big reveal. On launch day, a bold “𝗦𝘁𝗮𝗿𝘁” button invited users to interact; one tap triggered the authentic engine roar, immersing users instantly in the scooter’s power and personality. This wasn’t just an ad, it was a 𝘀𝗰𝗿𝗼𝗹𝗹-𝘀𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗹𝗮𝘂𝗻𝗰𝗵 𝗺𝗼𝗺𝗲𝗻𝘁 that combined 𝘀𝗶𝗴𝗵𝘁, 𝘀𝗼𝘂𝗻𝗱, 𝗮𝗻𝗱 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 to bring the TVS Ntorq story to life. We truly enjoyed working on this campaign with TVS, delivering a format that 𝘁𝘂𝗿𝗻𝗲𝗱 𝗮 𝗹𝗮𝘂𝗻𝗰𝗵 𝗶𝗻𝘁𝗼 𝗮𝗻 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲! Check a few glimpses from the campaign below! #AdInnovation #BrandLaunch #DigitalAdvertising #InshortsForBrands #TVSNtorq150 TVS Motor Company

GST 2025 overhaul: essentials may get lighter on the pocket, luxuries a bit heavier. Swipe to see the key changes