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LinkedIn continues to solidify its dominance in the global B2B marketing landscape, with ad revenue projected to reach $8.2 billion in 2025 (+18.3%), according to WARC Media’s latest Platform Insights: LinkedIn. The growth is fuelled by emerging Gen AI brands, the rise of B2B creators, and new Connected TV (CTV) capabilities. The report forecasts LinkedIn’s ad revenue to climb further to $9.7 billion (+18.5%) in 2026 and $11.3 billion (+16.2%) in 2027, placing it ahead of mid-size competitors such as Snapchat ($6bn), Pinterest ($4.2bn), and Reddit ($2.2bn). https://lnkd.in/d93bN8Ve Biprorshee Das | Ann Marie Kerwin | Celeste H. | WARC | #LinkedIn #LinkedInAds #B2BMarketing #DigitalAdvertising #AdRevenue #AdTech #MarketingInsights #WARC

Datavault AI, Inc.., a leader in AI-driven data experience, valuation, and monetization, has announced the appointment of Pete Scobell as Vice President, Global Security. A decorated U.S. Navy SEAL veteran, Scobell will oversee Datavault AI’s global security operations, risk management, and execution of real-world asset (RWA) logistics across all regions. Scobell’s appointment comes as Datavault AI advances its Anti-Stolen Valor initiative, first announced earlier this year, which honors military service, integrity, and accountability through a values-driven, data-backed ecosystem. The initiative reinforces Datavault AI’s mission to merge measurable value creation with national service principles and operational excellence. https://lnkd.in/d76Rc6DU Nathaniel T. Bradley | Brett Moyer | Stanley Mbugua | Jacob Lear | #DatavaultAI #LeadershipAnnouncement #ExecutiveAppointment #GlobalSecurity #TechLeadership #CorporateLeadership

New Relic, the Intelligent Observability company, has announced the appointment of Brian Emerson as Chief Product Officer (CPO). In his new role, Emerson will lead the company’s innovation strategy and execution for its Intelligent Observability Platform, which serves 85,000 customers globally to optimize business and IT operations while managing costs. Emerson brings over 25 years of experience in product development and management across high-growth software and cloud companies. Before joining New Relic, he was Group Vice President & General Manager at ServiceNow, where he scaled the IT Operations Management (ITOM) business ninefold and led strategy, go-to-market, and product execution. He has also held senior leadership roles at VMware, BMC Software, and Remedy, contributing to some of the most widely adopted enterprise software products in the industry. https://lnkd.in/dkhMtVXC Zameer Fouzan | Ravi Subramaniam  | Mahan Prasad | #appointment #IT #productmanagement #business #leadership #strategy #industry

Amagi, a cloud-based SaaS technology provider for broadcast and streaming TV, has announced the appointment of Hyukmo(Max) Mun as Sales Director – Korea, strengthening its presence in East and Southeast Asia. In his new role, Hyukmo will oversee Amagi’s growth in Korea and support business development efforts in Hong Kong, Taiwan, and Vietnam. With over 18 years of experience in the media and broadcast industry, Hyukmo brings deep expertise in technology sales, cloud migration, and broadcast transformation. Prior to joining Amagi, he worked with ATEME, where he helped Korean media companies deploy advanced video compression and delivery solutions. Most recently, at Megazone Cloud, he led cloud migration strategies and introduced AI-powered broadcast solutions for leading Korean media brands. https://lnkd.in/gx6hG_vM Jay Ganesan | Baskar Subramanian | Srividhya Srinivasan | Vijay NP | Prasad Menon | Sangeeta Chakraborty | Richard Perkett | Dan Marshall | #AI #MegazoneCloud #Korea #media #technology #sales #cloudmigration #broadcasttransformation

Havas has announced the appointment of Bertille Toledano, CEO of BETC, as President of Havas Creative Network and CEO of Havas Creative Middle East. In her expanded role, Toledano will spearhead the launch of a new Creative Powerhouse in the Middle East, reinforcing the Group’s commitment to world-class creativity and bold production capabilities. Toledano will continue to serve as CEO of BETC, the agency founded three decades ago by Mercedes Erra and Rémi Babinet, who now chair its Supervisory Board. BETC has long been recognized for its creative excellence, with a mission to move people, cut through the noise, and create lasting brand value. Since joining the Group in 2012, Toledano—alongside Stéphane Xiberras, President & Chief Creative Officer of BETC and Head of the Global Creative Council of Havas Creative Network—has elevated the agency’s international profile. BETC was ranked the #1 agency for creativity by WARC in 2024. https://lnkd.in/gS9jbWiN Yannick Bolloré | Donna Murphy | Mercedes Erra | BETC | #leadership #BETC #GlobalCreativeCouncil #HavasCreativeNetwork #agency

In a world shaped by volatility, AI-driven misinformation, and shifting consumer trust, marketing can no longer be just about ROI. In his latest column for Authors Corner, Yatnesh Pandey, VP–Marketing, GREENPLY INDUSTRIES LIMITED Industries Ltd, argues that brands must now act as custodians of truth. Citing insights from the 2025 Edelman Trust Barometer, he notes that 62% of people trust businesses over media and governments — a clear call for marketers to lead with authenticity and accountability. Pandey highlights three powerful countermeasure strategies for today’s BANI world: 🔹 Myth-busting campaigns that clarify misinformation 🔹 Proof-of-impact storytelling that builds credibility 🔹 Accountability campaigns that showcase honesty and empathy When marketing evolves from clicks to conscience, it doesn’t just drive growth — it builds enduring trust. https://lnkd.in/gbaJ3aPK Manoj Tulsian | Sanidhya Mittal | #Marketing #BrandTrust #Greenply #YatneshPandey #Leadership #Misinformation #BrandPurpose

Aarti Dabas has been named the Chief Revenue Officer at the England & Wales Cricket Board (ECB), where she will lead and shape the game’s commercial and revenue strategy across broadcast, media, sponsorships, and marketing. A veteran in sports media and strategy, Aarti brings with her over two decades of experience across cricket and motorsport. She most recently served as Chief Media Officer at Formula E, where she played a pivotal role in driving global audience growth, media innovation, and DEI initiatives. https://lnkd.in/dj2c7Wae Kate Miller  | Ed Ringe | Danny Reuben  | Emma Chambers | Nick Ball | Kate A. | Chris Battersby  | #LeadershipMove #SportsBusiness #Cricket #ECB #AartiDabas #MediaStrategy #WomenInSports #ICC #FormulaE #CommercialStrategy #BroadcastRights #InspiringGenerations #Medianews4u #SportsIndustry

Himanshu Shekhar has been appointed Head of Ecommerce at Emtek (PT Elang Mahkota Teknologi Tbk), one of Indonesia’s leading technology, media, and digital conglomerates. A seasoned media leader with over two decades of experience, Himanshu transitions into this role after an illustrious journey at GroupM, where he served as CEO, South East Asia, and held multiple leadership roles across India, Indonesia, and SEA. Key Milestones in His Career: Led the Mindshare Unilever Team in Indonesia after relocating in 2010 Appointed CEO, GroupM Indonesia in 2011 and later CEO, GroupM SEA in 2014 Partnered with major clients like Unilever, Nestle, GSK, Shopee, Indofood, among others In India, served as General Manager, Mindshare Fulcrum, and later as Business Head, North & West at BIG FM, managing teams across 12 states A pioneer of Local Area Marketing (LAM) and integrated media solutions, Himanshu has been widely recognized for driving transformation, strategic partnerships, and building high-performance teams. https://lnkd.in/djsGkN6f Yuslinda Nasution | Jessica H. | Jay Wacher | Titi Maria Rusli | #LeadershipMove #MediaIndustry #DigitalTransformation #Ecommerce #GroupM #Mindshare #MediaLeadership #HimanshuShekhar #Emtek #Medianews4u #IndustryUpdate

In an exclusive conversation with Medianews4u, Anshita Kulshrestha, Founder of TukTuki Entertainment, shares her bold vision to create India’s first dedicated platform for bite-sized dramas — stories designed to be consumed in minutes, yet leave a lasting emotional impact. Key Highlights from the Interview: ✅ Micro-dramas are positioned to fit into the everyday rhythm of Indian life — whether during a tea break or commute ✅ A dual revenue model: Ad-supported free content + affordable subscription plans ✅ A content strategy spanning multiple genres to match every mood ✅ Pan-India targeting — from metros to tier-3 towns — with an inclusive, family-friendly focus ✅ AI-led personalization for smarter discovery and higher engagement ✅ A platform designed to nurture new-age talent in writing, acting, and production ✅ India is poised to mirror China’s billion-dollar micro-drama boom https://lnkd.in/dhvfwdCW #MicroDramas #ShortFormContent #IndianOTT #TukTukiEntertainment #DigitalMedia #EntertainmentTech #StartupIndia #WomenInMedia #AIinEntertainment #Storytelling #Medianews4u

Paulsons Beauty & Fashion P Ltd Beauty & Fashion Private Limited has appointed Varalakshmi Sivarajan as Head – Public Relations for the Paulsons Group of Companies, effective October 2025. A seasoned communications professional, Varalakshmi brings with her over two decades of experience in media and brand communications. Prior to joining Paulsons Group, she was associated with Vijay TV for an impressive 23 years, from 2002 to February 2025, where she played a pivotal role in shaping the channel’s public image and audience engagement strategies. In her new role at Paulsons Group, Varalakshmi will oversee the overall communications strategy, brand reputation management, and media relations for the group’s diverse portfolio of brands across India. https://lnkd.in/gU5-4_k5 Thomas Mathan | Sathish B | Manoj Kumar | Karanati BobbyChowdary | #appointment #PR #leadership #mediarelations #brandreputationmanagement #communincations #strategy