Medianews4u.com

Paulsons Beauty & Fashion P Ltd Beauty & Fashion Private Limited has appointed Varalakshmi Sivarajan as Head – Public Relations for the Paulsons Group of Companies, effective October 2025. A seasoned communications professional, Varalakshmi brings with her over two decades of experience in media and brand communications. Prior to joining Paulsons Group, she was associated with Vijay TV for an impressive 23 years, from 2002 to February 2025, where she played a pivotal role in shaping the channel’s public image and audience engagement strategies. In her new role at Paulsons Group, Varalakshmi will oversee the overall communications strategy, brand reputation management, and media relations for the group’s diverse portfolio of brands across India. https://lnkd.in/gU5-4_k5 Thomas Mathan | Sathish B | Manoj Kumar | Karanati BobbyChowdary | #appointment #PR #leadership #mediarelations #brandreputationmanagement #communincations #strategy

Whisper World, the global pioneer in In-Content Advertising (ICA), has partnered once again with Red Chillies Entertainment for its latest blockbuster production — The Ba**ds of Bollywood*, now streaming on Netflix, marking Aryan Khan’s directorial debut. As the exclusive ICA partner, Whisper World seamlessly embedded top brands including Coca-Cola, Sprite, BKT Tires, Mother Dairy, Truecaller, Senco Gold & Diamonds, Monte Carlo, Goibibo, and D’YAVOL directly into the storytelling — ensuring organic, high-attention moments without interrupting the viewing experience. https://lnkd.in/dqrWm3Zz Ganesh Sankaran | Jagrat Bhomawat | Guneet Anand | Prerna Jha | Sandip Mahajan | Manav S. Kapoor | Priyanka Mysore  | Avneet Kaur | Saharsh Gupta  | Pradeep Nimani | Tejal Pitkar | Tarun Mohanty | KARUNA BADWAL | AJAY MEHTA | #WhisperWorld #RedChilliesEntertainment #InContentAdvertising #ICA #BrandStorytelling #TheBastardsOfBollywood #NetflixIndia #AryanKhan #BrandIntegration #EntertainmentMarketing #MediaInnovation #AdTech #DigitalStorytelling #ProductPlacement #BrandPartnership #MarketingInnovation #MediaNews #CampaignSpotlight #ContentMarketing #IndianEntertainment

Wild Tamil Nadu, a landmark wildlife documentary produced by Sundram Fasteners Ltd., premiered on 16th October 2025 at PVR Sathyam, Chennai, in the presence of filmmakers, conservationists, and dignitaries. Directed by Kalyan Varma and produced in collaboration with Nature inFocus with the support of the Tamil Nadu Forest Department, the film showcases the breathtaking ecological richness of Tamil Nadu, from rainforests and coral reefs to croplands and deserts. Drawing from ancient Sangam literature, the documentary explores the State through its five classical landscapes — Kurinji, Mullai, Marutham, Neithal, and Palai — blending natural history with cultural heritage. https://lnkd.in/dzWQVDWy Ranganathan Rajagopalan  | Kannan K R | M.Sundaram Srinivasan | Viswanathan V | John Paul X | Vinothkumar S | S V Mahesh | #WildTamilNadu #SundramFasteners #WildlifeDocumentary #Biodiversity #TamilNadu #Conservation #NatureInFocus #KalyanVarma #RickyKej #ArvindSwamy #EnvironmentalAwareness #Sustainability #NatureAndCulture #EcologicalHeritage #CinematicStorytelling #GreenFuture #MediaNews #CampaignSpotlight #IndianWildlife #ClimateAction #PreserveNature

Sting®, PepsiCo India’s energy drink brand, has launched a power-packed new campaign film starring actor Lakshya, bringing the brand’s bold positioning — “Energy ka bas ek king, Sting®” — to life. Set against the backdrop of an electrifying table tennis match, the film showcases Lakshya effortlessly outpacing multiple opponents after a sip of Sting®, capturing the unbeatable, high-voltage energy the brand stands for. https://lnkd.in/dFcShB7m Sanya Sehgal | Saarthak Dutt | Surabhi Tripathi  | #StingIndia #PepsiCo #EnergyKaBasEkKing #Lakshya #BrandCampaign #HighEnergy #MarketingCampaign #BrandStorytelling #LeoIndia #DharmaCornerstoneAgency #EnergyDrink #YouthMarketing #CampaignSpotlight #AdNews #MediaUpdate #DigitalMarketing #BrandLaunch #PowerPlay

This Diwali, Pernod Ricard India’s premium Indian single malt – Longitude 77 – is bringing back the emotion of meaningful gifting, blending craftsmanship, culture, and design into a single, stunning creation. The brand has launched an innovative limited-edition gift box that transforms into a lamp, inspired by India’s intricate jalis and royal courtyard motifs. When illuminated, it casts delicate light patterns — a poetic reflection of Diwali’s glow. https://lnkd.in/dr3stPU3 Joydeep Basuroy | Ishwindar Singh | Debanjan Banerjee  | Amit Goyal  | Jean Touboul  | Ritu Singh  | Namita Bharadwaj | #Longitude77 #PernodRicardIndia #Diwali2025 #FestiveGifting #DiwaliCampaign #LuxuryLifestyle #Craftsmanship #MadeInIndia #MeaningfulGifting #WhiskyLovers #IndianSingleMalt #DesignInnovation #CreativePackaging #BrandCampaign #DiwaliMagic #MediaNews #CampaignSpotlight

As the Festival of Lights approaches, brands across industries — from OTT and fashion to FMCG and fintech — are lighting up screens with heartwarming campaigns that celebrate emotion, connection, and creativity. This Diwali, storytelling takes center stage as brands move beyond product promotion to capture what truly defines the season — the joy of togetherness and the glow of meaningful moments. Here’s the second part of some creative brand campaigns for Diwali 2025. https://lnkd.in/dzMZVSJj Amit Rana | Bikramjit Mohalanobish | Hideki Imai | Suneet Choudhury | Belson Coutinho | Bishnupriya Narayan| Ramita Vikram | Neelu Khatri |  Dheerendra Chaudhary | Hemanth Mittal | Arvind Goyal | Sunitha Baskar | Divya Goyal |ASHOK SHARMA |Juliann Vignatelli | Alice Lynch | Swati Rathi | Avinash Ranjan | Avneet Singh  | Gaurav Sehgal  | Amar Shahwani | Raj Kumar Jain | Hrushikesh Landge | Ami Palan | #Diwali2025 #HappyDiwali #FestivalOfLights #DiwaliCelebration #FestiveSeason #DiwaliCampaign #DiwaliVibes #LightUpTheSeason #DiwaliSpecial #DiwaliStories

SWA DIAMONDS has announced Indian actress Preity G Zinta as its new brand ambassador, unveiling their inspiring new campaign — “As Real As You.” With this collaboration, the fine jewellery brand aims to strengthen its presence across India and the UAE, celebrating authenticity, elegance, and real emotions through exquisite craftsmanship. https://lnkd.in/dnjzFaqE Abdul Gafur Anadiyan | Muhammed Irfan | SALIH K | Shahal Mohamed | MOHAMED JAMEEL ANADIYAN | Sabitha M | #SwaDiamonds #PreityZinta #AsRealAsYou #LuxuryJewellery #BrandAmbassador #JewelleryNews #MediaUpdate #IndianJewellery #LuxuryBrand #Authenticity #Elegance #BrandCampaign

ASSOCHAM (The Associated Chambers of Commerce and Industry of India) has announced the appointment of Nirmal K Minda , Executive Chairman of Uno Minda Group, as its new President, succeeding Sanjay Nayar. Joining him in leadership, Amitabh Chaudhry, MD & CEO of Axis Bank, has been named Senior Vice-President of the chamber (subject to RBI approval). A veteran in India’s auto component industry, Nirmal Kumar Minda brings over five decades of experience in driving innovation, localisation, and customer-centric growth. Amitabh Chaudhry, with over 38 years of leadership experience, will focus on strengthening industry-government collaboration and supporting India’s growth vision through proactive policy engagement. https://lnkd.in/dpS5GfXG Sanjay Nayar | Manish Singhal | Amitabh Chaudhry | Mili Chadha | Avinash Sharma  | #ASSOCHAM #Leadership #NirmalKumarMinda #AmitabhChaudhry #BusinessLeadership #IndustryNews #MakeInIndia #DigitalEconomy #Sustainability #MSME #Policy #IndianEconomy #ViksitBharat #AtmanirbharBharat

Himalaya BabyCare has unveiled its heartwarming new campaign — “Prescribed by Doctors, Trusted by Moms, and Loved by Babies” — reaffirming its leadership in India’s baby care category and celebrating the unshakable trust families place in the brand. Key Highlights: 1. Campaign creatively gives babies a voice, capturing their honest and adorable perspectives in a playful “press conference” format. 2. Emphasizes the three pillars of trust — loved by babies, trusted by mothers, and prescribed by doctors. 3. Reinforces Himalaya BabyCare’s commitment to safe, gentle and effective products inspired by Ayurveda. https://lnkd.in/duChv9bJ Rajesh Krishnamurthy | Chakravarthi N V | Vikas Sathiyani | Dr. Chandrika Mahendra | Jatin Agnihotri | Souvik H | Himanshu Dumaswala | #HimalayaBabyCare #LovedByBabies #TrustedByMoms #PrescribedByDoctors #BabyCare #Ayurveda #BrandCampaign #AIStorytelling #Parenting #HealthAndWellness #MarketingInnovation #DigitalCampaign #BrandTrust #MediaNews4U #ConsumerBrands #EmotionalBranding

SBI MUTUAL FUND has rolled out a nationwide investor education campaign urging investors to Top-Up their SIPs in line with their growing income and changing financial goals. Anchored on the powerful message — “You Cannot Change the Future in the Future. Top-Up Your SIP Now” — the campaign reinforces the importance of disciplined, incremental investing to achieve long-term wealth creation. Key Highlights: Encourages investors to increase SIP contributions in sync with income growth. Multi-channel campaign spanning print, radio, outdoor, digital & social media. Executed in 12 languages across 121 cities for wide national reach. Aims to make financial planning more accessible and actionable for India’s diverse investor base. https://lnkd.in/dPTddDhq D.P. Singh | Srinivas Jain | Priyanka Dhingra  | Dr. Rajat Grover, PhD  | Kamlesh Bhatia | Deepanjan Dey| Ranju Antony George | #SBIMutualFund #SIP #TopUpSIP #InvestorEducation #FinancialPlanning #MutualFunds #WealthCreation #Investing #MoneyManagement #InvestorAwareness #Finance #MarketingCampaign #InvestmentStrategy #MediaNews4U #PersonalFinance #GrowYourWe