#PurplleValuesCreativity
Simran Rane's journey is a testament to the power of curiosity and creativity:
“Every challenge is an opportunity to imagine, experiment, and create something new.”
From a young age, she was drawn to the world of ideas. Growing up around family members in creative industries, Simran loved hearing how stories, visuals, and concepts came to life. That early fascination guided her choice to study BMM, a field where creativity could always take center stage.
Right after college, she joined Glamrs by Purplle as a fresher with only textbook knowledge. Starting in audience engagement, she soon found herself scripting videos, directing shoots, and even stepping in front of the camera. Each new project became a playground for learning and experimentation. She quickly realized that creativity isn’t just about aesthetics—it’s about problem-solving, trying new approaches, and pushing ideas beyond what seems possible.
Over the years, her role evolved continuously. During the pandemic, she took on performance marketing and operations for a skincare brand, gaining a deeper understanding of the business side of creativity. Soon after, she stepped into production with #Purplle, collaborating closely with mentors like Sandeep Sajeev on shoots, producing beauty videos for the app, and growing the brand’s owned channels. Today, her work spans packaging, creative direction, and even experimenting with AI tools—learning and applying them to ideate faster, explore new formats, and refine creative concepts with precision.
For Simran, creativity is never a solo endeavor. The best ideas emerge from collaboration, feedback, and shared curiosity. Working alongside peers like Mohana Patki and under the guidance of mentors, she has learned that a team that trusts each other can turn challenges into opportunities for innovation.
Two moments stand out as defining: producing a large-scale shoot with Sara Ali Khan and leading a brand love project during a team expansion. Both required thinking on her feet, innovating under pressure, and experimenting with new approaches—and both proved that creativity thrives when combined with courage, curiosity, and collaboration.
For Simran, #Purplle isn’t just a workplace—it’s a canvas. Every challenge, every project, and every skill she explores, including mastering AI tools, reflects the same guiding principle: to create, innovate, and reimagine what’s possible.
#PurplleValues #PeopleOfPurplle #Purplle #LifeAtPurplle #Creativity #AI