Social Beat

10 Million Organic Views in 5 Days! We are incredibly proud to showcase our campaign with Lacto Calamine, where we shifted the paradigm from one-off influencer collaborations to an immersive micro web series format. Our strategy was to move beyond ads and create entertainment. In partnership with our team at Influencer.in, we developed short, snackable, creator-led storylines that authentically resonated with Gen Z audiences by exploring real themes like self-confidence and identity. The results speak for themselves:  → 10+ Million organic views in just 5 days  → 60,000+ shares  → 50,000+ saves  → Engagement rate of 57% This success was built on a simple philosophy: we didn’t want to talk to Gen Z; we wanted to speak their language. By co-creating with authentic voices, we proved that creator-first storytelling can drive massive organic impact. A huge thank you to our visionary partners at Piramal Consumer Healthcare for their trust and collaboration. And to the brilliant creators who brought these stories to life! Explore the series in the comments below. #SocialBeat #InfluencerMarketing #CaseStudy #DigitalMarketing #GenZ #Storytelling #MarketingSuccess #LactoCalamine

Great insights from our Co-founder, Vikas Chawla, who was recently quoted in the Social Samosa article surrounding the launch of "Click Here," the new book by Meta's CMO, Alex Schultz. Vikas emphasizes that "even as the digital landscape rapidly evolves... the core principles of marketing, advertising, and driving lasting success remain unchanged." This philosophy is at the heart of what we do at Social Beat. The book covers everything from marketing funnels and creative testing to leveraging AI for personalization — essential reading for marketers, entrepreneurs, and business leaders aiming to achieve meaningful outcomes. Congratulations to Alex Schultz on the book launch! Article link in comments 🔗 #DigitalMarketing #MarketingPrinciples #ThoughtLeadership #SocialBeat #Meta #Advertising

Launching a new skincare product in a crowded market? Here’s how sebamed got noticed, with our case study featured at the YouTube Brandcast! A proud moment for us and our partners! Sebamed wanted to build awareness for their Gentle Facial Cleanser among premium, skin-health–focused consumers. With a creator-led, YouTube-first approach, the results spoke for themselves: → 20x increase in brand searches → 50M premium consumers reached → Creators driving authentic commerce → 2x sales growth What makes this recognition special is that it validates we’ve always believed: - With the right brief and support, creators become powerful brand advocates. - Choosing the right platform is critical—YouTube was the perfect fit here. Vikas Chawla Suneil Chawla Maanesh Vasudeo Arushi Gupta Influencer.in #Brandcast #Youtube #Campaign #Marketing #Strategy #Creator #influencer

We are thrilled to welcome SWAPNIL JOG as the Salesforce Practice Head at Social Beat! As businesses across India continue to invest in digital transformation, Swapnil's expertise will play a pivotal role in expanding our Salesforce practice. With a strong focus on Data Cloud, Personalization, and Marketing Automation, he will drive the growth of our MarTech solutions and help clients unlock the full potential of their customer data. With over 16 years of experience in enterprise architecture, data management, and the Salesforce ecosystem, Swapnil brings invaluable expertise. His previous work will be instrumental in scaling our capabilities and delivering customer-centric solutions that accelerate business growth. We look forward to seeing the impact of his leadership as we continue to help our clients build personalized, data-driven experiences across every touchpoint. Welcome aboard, Swapnil! #Salesforce #MarketingAutomation #Welcome #Team #Leadership

Key takeaway from our co founder Vikas Chawla's conversation with Tawana Murphy Burnett from Meta: Brands are realizing that creators alone aren’t enough - what really matters is the content that resonates with your audience. Even the best creators won’t drive impact if the content doesn’t connect. Creative partnerships are powerful, but relevance is the real differentiator. #CreatorEconomy #ContentStrategy #BrandPartnerships #MarketingInsights

Our Co-founder Suneil Chawla recently hosted a roundtable in Gurgaon with India’s top marketers, organized by MMA Global India as part of the SMARTIES Awards. We discussed three trends shaping the future of marketing in India: #BeBold – Homegrown brands taking bigger creative bets. #DoingMoreWithLess – Innovating and stretching resources for impact. #ScalingCreatives – Creating hundreds of videos monthly for diverse audiences. Thanks to Moneka Khurana, Tanya Saihgal, and all participants for a meaningful conversation! DM us for the link! Suneil Chawla MMA Global India Moneka Khurana Tanya Saihgal Ruchira Jaitly Damandeep Singh Soni Kanishk Gupta Amrita Thapar Neha Khullar Anupam Tripathi Mridul Kr Verma Vishnu Kanth Gokul B J Siddharth Gupta

We’re proud to see our story featured in ET BrandEquity! Vikas Chawla and Suneil Chawla set up Social Beat and Influencer.in in Chennai, choosing to build from their hometown rather than moving to Mumbai or Delhi. Their philosophy was simple: start where you understand the ecosystem best, invest in senior talent, and embrace technology early to deliver measurable impact. Eleven years later, that philosophy has shaped a 300-member team led by 15 senior leaders, an AI-powered productivity tool called Creative Catalyst, and platforms like our influencer vertical with over 500,000 creators and Prism, our programmatic solution driving media efficiency and business outcomes. Thank you to our team, clients, partners, and the ET BrandEquity team for capturing our journey. Read the full story: DM us for the link! #SocialBeat #DigitalMarketing #AgencyLife #Entrepreneurship #Chennai #BusinessGrowth #AIinMarketing #InfluencerMarketing #ProgrammaticAdvertising #ETBrandEquity #MarketingInnovation #Leadership #ClientSuccess #BusinessPhilosophy #StartupJourney

It was a pleasure to host Meta India MD & Country Head, Arun Srinivas, at Social Beat earlier this week. The discussion around Meta's ecosystem highlighted its incredible growth and potential. Key insights from our meeting: - The creator ecosystem is expanding rapidly - 95% of Indians are actively engaging on Reels - AI-powered creatives are driving a 12% higher ROI - WhatsApp conversational commerce is advancing with richer data to optimize customer journeys We’re committed to strengthening our focus on: ➡️ Creators + Partnership Ads for measurable outcomes ➡️ AI-first creative pipelines to test and learn at scale ➡️ WhatsApp flows tied to catalogue, support, and repeat purchases Thank you, Arun, and the Meta team for your continued partnership. We are excited to build on this momentum! Vikas Chawla Suneil Chawla Sundar Ramesh Kumar Maanesh Vasudeo Arushi Gupta Nandita Raman Meghana Chandani #Meta #DigitalMarketing #AI #WhatsAppCommerce #SocialBeat #PartnershipAds #BFSI #Retail

Influencer.in teamed up with 6 amazing mom influencers (and their adorable little ones) to spread awareness about Dabur India Limited's Dabur Lal Tail among parents. The result? 🔹 1.6M+ views 🔹 40K+ engagement Influencer-led storytelling = real conversations + real impact. Looking to scale your next influencer campaign with impact? Let’s connect! #Influencer #Campaign #Digital #Marketing #Storytelling

We are extremely thrilled to share that Veena Mahbubani, Supraja Ashok and Nimisha Rao from Social Beat and Influencer.in have been nominated for the Social Samosa 30 under 30 awards! This is testament to their dedication and commitment towards achieving excellence! Congratulations Team! #30under30 #Nominations #Nominee #Excellence #Award