Big wins. Bigger purpose. 🏆 We’re thrilled to share that Tata Soulfull’s “No Maida Rusk” has won the Tata Innovista 2025 Award for Disruptive Tea-Time Innovation - a Tata Group-wide recognition celebrating innovation across all Tata companies. ✨👏 What began as a bold idea, to reimagine tea-time snacking with the goodness of millets is today a category disruptor. The "No Maida Rusk" brings the familiar crunch and taste everyone loves, but with Zero Maida. ☕🌾 This win celebrates innovation with purpose, powered by courage, collaboration, and a shared belief that everyday snacks can build a better tomorrow. 💪 #TataInnovista #InnovationAtTata #TeamSoulfull #NoMaidaRusk #InnovationWithPurpose #ProudlyIndian #MilletGoodness
Tata Soulfull
Food and Beverage Services
Bengaluru, Karnataka 19,173 followers
Good For You. Good For Farmers. Good for Planet.
About us
Tata Soulfull brings the ancient special grains in formats that is relevant to the 21'st century. Our initial focus is on making Ragi (Finger Millet) and the breakfast category. Tata Soulfull works closely with eminent nutrition research scientists to bring these special millets back into Indian homes and have laid the foundation for a future range of products and categories. Tata Soulfull today leans on its team, comprising of nutritionists, marketers, and food enthusiasts . Other key partners in this story are the retailers, channel members, employees, and most importantly our loved consumers who have embraced our brand. There are people who think, there are some people who only execute, at Tata Soulfull & Tata Consumer Products we think fast and execute faster and appreciate that we need to be nimble and fast paced. The last few years has seen the rise of the Tata Soulfull Brand but this is just the start of a great journey that we are loving. If you are a self-starter, passionate, a bundle of energy, the want to succeed, the zest to create, a go-getter and a team player who believes in smart thinking and brilliant execution - Tata Soulfull is for you. Lets bring on the Millet Revolution.
- Website
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http://www.soulfull.co.in
External link for Tata Soulfull
- Industry
- Food and Beverage Services
- Company size
- 51-200 employees
- Headquarters
- Bengaluru, Karnataka
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Food, Healthy Snacks, and Breakfast
Locations
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Primary
Get directions
129, Madan Arcade, 3rd Floor, 1st main Rd, Domlur Stage II, Indiranagar
Bengaluru, Karnataka 560071, IN
Employees at Tata Soulfull
Updates
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Chai and rusk is a ritual in every Indian household but most rusks contain maida, which isn’t preferred for everyday consumption. With Tata Soulfull No Maida Rusk, we’re addressing this gap by giving consumers a no maida alternative that delivers on taste and crunch. 👏 Introducing our first video - ‘No Maida’, a part of our ‘Har Chai Ko Apni Chai Banaye’ campaign with Manoj Bajpayee. 🥳 This product and campaign demonstrate our understanding of evolving consumer preferences while honoring India's cherished chai culture. ☕️ At Tata Soulfull, our mission has always been clear: to transform snacking into an experience that is both indulgent and guilt-free, without compromising on taste, texture, or tradition. 🙌 #HarChaiKoApniChaiBanaye #NoMaida #TataSoulfull #ManojBajpayee