The Burp Studio

“Ignorance is Not Bliss” — A Campaign That Changed How I See Healthcare Communication Two years ago, I had the opportunity to lead a Breast Cancer Awareness campaign that still holds a special place in my heart. The theme we chose — “Ignorance is not bliss” — was powerful, raw, and real. It wasn’t just about creating buzz. It was about breaking silence, busting myths, and encouraging women to take charge of their health through BRCA 1 & 2 screening. What made this campaign truly impactful was the incredible team effort behind it. Special thanks to Avinash chandra Shashi Bhushan Sinha @preeti Dr Shivali Ahlawat Dr. Vinay Bhatia Dr Bhavna Bansal for bringing their creativity, strategy, and empathy into every stage of this journey. Here’s what I learned: People don’t fear cancer— they fear the unknown. We made that “next step” easier through awareness and access. Sensitivity doesn’t mean sugar-coating. Our bold messaging made people stop, reflect, and most importantly—act. Doctors weren’t just validators—they were collaborators. Their insights helped us balance science with compassion. ✅ Awareness is only the first step. Action is the goal. And if even one woman booked a test because of our message—that’s impact. Reflecting back today, I realize this campaign shaped how I approach every healthcare project: With empathy, honesty, and the belief that communication can save lives. #BreastCancerAwareness #IgnoranceIsNotBliss #BRCA #HealthcareMarketing #WomensHealth #Diagnostics #CampaignThatMatters #Gratitude #Teamwork

𝐅𝐫𝐨𝐦 𝐚 𝐃𝐢𝐧𝐢𝐧𝐠 𝐓𝐚𝐛𝐥𝐞 𝐭𝐨 𝐁𝐨𝐚𝐫𝐝𝐫𝐨𝐨𝐦𝐬 — 9 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐔𝐧𝐬𝐭𝐨𝐩𝐩𝐚𝐛𝐥𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲. The vision was simple: bring together a band of creative minds and storytellers who didn’t just work at an agency—they built one. From a rented 100 sq. ft. room with a second-hand dining table, four plastic chairs, and an idea that felt bigger than the room itself, we launched The Burp Studio. Our first project? An explainer video. Our first office? That same rented room. Our first client? Dr Lal PathLabs, who took a chance on passion over pedigree. Since then, we’ve had the privilege of working with startups, global brands, entrepreneurs, leaders, and visionaries from every walk of life. Slowly, the WhatsApp pings changed from: “Let’s see what you’ve got” to “I’m recommending you to so-and-so.” or “I want only The Burp Studio to work on this.” We’re proud to say that over the years, we've carved a space as one of the most trusted creative partners in the healthcare industry—where sensitivity, insight, and storytelling matter more than flash and frills. But make no mistake—we’re not boxed into one category. While healthcare has been our stronghold, our ideas know no borders. Whether you’re launching a brand, boosting market share, repositioning perception, or need a campaign that truly breaks the noise—we bring ideas that are sharp, strategic, and anything but ordinary. No journey is without its share of rough tides. But what’s kept us steady is our crew—our clients, our team, and the belief that creativity is best served with empathy and intent. To our partners—old and new: Thank you for the faith, the referrals, the challenges, and the trust. To the next 9 years: 𝐖𝐞’𝐫𝐞 𝐫𝐞𝐚𝐝𝐲. We’re not the agency that dazzles you with jargon and bloated decks. We’re the ones who get under the skin of your brand—and come back with a plan that’s smart, scalable, and human. So if you're ready to move—really move—your brand forward, let’s talk. The Burp Studio is here. Let’s make something unforgettable. Lupin Diagnostics Limited, Redcliffe Labs, Oncquest Laboratories Ltd., Max Lab, Apollo Diagnostics, CORE Diagnostics, Agilus Diagnostics, LifeCell International Pvt.Ltd, LifeCell Diagnostics, Paras Health, Birla Fertility & IVF, Indira IVF Group, Aster Clinics UAE, Aster Pharmacy, Aster Opticals, Chicco Armenia, V.K. International, LLC, Lupin, SUN PHARMA, Zydus Group, Medtronic, Avana Medical, Lupin Digital Health, CareTechr, Twin Health, Twin Health India, MFine,