Abhishek Srivastava

A founder who has spent 32 Years building IP-Owned Tech in India's Defense Sector. Ashok Atluri, Founder of Zen Technologies Limited shares a growth story bootstrapped from Hyderabad: -Revenue: ₹60 Cr (FY21) → ₹930 Cr(FY24) -Market cap: 40 Cr (2012-13) → 13000 Cr today -Growth: 400X in 12 years Takeaways from our conversation: 1. India historically imported 65–70% of its defense equipment. Today, defense exports have grown more than 30× over the past decade, with the private sector contributing around 60% of exports. Domestic defense production has increased to ₹1.27 lakh crore, a 174% rise since FY 2014–15. 2. For over two decades, Zen built advanced simulators but struggled to sell them in India because single-vendor bids weren’t accepted. The IDDM policy in 2015 gave preference to IP-owning Indian companies and allocated 75% of the capital acquisition budget to local sourcing. And decades of R&D became a real market worth ₹200 billion. 3. Defense tech startups in India have raised $184 million in VC funding since 2020. Zen’s journey shows that IP-owned Tech built with self-funded R&D can build the most defensible advantage, similar to how Apple captures value through IP rather than manufacturing. 4. Zen’s anti-drone systems were proven in field operations, leading to export inquiries from over 20 countries. This mirrors the broader trend of India’s defense exports growing from ₹1,940 crore (FY14) to ₹21,083 crore (FY24). Field-tested solutions build trust far faster than lab demos or pilot projects. 5. Government fundings are rewarding innovation over manufacturing. Programs like iDEX provide up to ₹10 crore for proven concepts, while DRDO offers ₹50 crore per system under the Technology Development Fund. This shift allows companies to reinvest profits into next-generation R&D. 6. Ashok believes that not all technologies should be patented. Highly secretive or complex innovations can be reverse-engineered if patented. Instead, patent what is obvious to outsiders to protect your competitive edge. 7. Build with a focused approach on Pareto technologies with maximum impact. Instead of chasing every opportunity, Zen concentrated on the 20% of technologies delivering 80% of results, anti-drone systems and simulators. Prioritizing high-leverage areas compounds impact effectively. 8. Time market entry around overlooked gaps: In 2018, drones were a hot topic, but there was little attention on anti-drone systems. Zen entered this gap and was ready when the need became urgent, from regional conflicts to domestic security. Opportunities often lie where others are silent. 9. Create policies around your innovation: Self-funded R&D firms face unique risks that conventional procurement rules often overlook. Zen advocated for new categories rather than adapting breakthrough technologies to unsuitable frameworks, ensuring their innovations could be evaluated on merit. Full Episode https://lnkd.in/gnAFEj3f

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$100B DOMESTIC SOFTWARE MARKET – CXO ROUNDTABLE This Tuesday in a rain-soaked Mumbai, we hosted the 2nd roundtable on the Indian Domestic Market Opportunity with India’s top Chief AI Officers, Chief Digital Officers, and founders. Planned as 90 minutes, it stretched into 3 hours of sharp debate on: ► Where the biggest domestic software opportunities lie ► How Indian enterprises can leapfrog to AI-native ► What founders need to do differently to win in India 5 BIG TAKEAWAYS FOR FOUNDERS 1) Attack big, complex India-native problems as your wedge 2) Go narrow + deep—drive growth or compliance outcomes, not just cost savings 3) Voice will be a game-changer for AI adoption in India 4) Build within the enterprise ecosystem, not siloed point solutions 5) Getting a POC is easy; proving value at POC is the real unlock Special thanks to SaaSBoomi Avinash Raghava Neha Arya Kuldeep Dhankar Ashish Tandon Pratik Pal for making this happen, and to Peak XV Partners Akshay Agarwal for hosting us. Grateful to everyone who joined despite the rains. Anup Purohit Kunal Dhingra Rucha Nanavati Rajesh Kannan Nikhil Prasad Ojha Sharad Sanghi Rajiv Srivatsa Nitin Sharma Jasnoor Gill #IndiaSaaS #DomesticMarket #AIadoption #EnterpriseAI #SaaSBoomi #IndiaSoftware #AIinIndia #StartupEcosystem #EnterpriseSoftware #MarketMapMondays

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From our PearX S25 cohort, meet Pravāh, the AI-native operating system for the electric grid When Mohak Mangal, Dhruv Suri, and Aman Gupta looked at the strain on the U.S. electric grid, they saw a system pushed to its limits. Exploding demand and unpredictable supply have made blackouts increasingly common. This costs the economy more than $150B a year, a number that could 10x in the next five years. Mohak Mangal and team founded Pravāh to help fix it. Their platform helps utilities and grid operators make real-time decisions on load, generation, and congestion, reducing blackout risks, optimizing power procurement, and bringing much-needed stability to the backbone of modern life. We’re proud to support the Pravāh team as they take on one of the toughest and most important infrastructure challenges of our time.

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In venture capital, ultimately “only a handful of companies per year actually matter”. Just 7 firms led the Series A of ~60% of startups in India that are worth $1B+ today. The list of firms leading investments in these cos is fairly predictable - PANZEL + Tiger Global. Full post on India's unicorn hunters in the comments

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After a fabulous two years at Kae Capital, I knew it was time to build the fund I wished had existed when I was a founder. Today, I’m launching Boundless Ventures, an early-stage, AI-native venture firm backing India-rooted founders who are building globally defensible companies at the intersection of science, systems, and culture. Boundless starts with a simple belief: the next decade’s breakout companies won’t “add AI” as a feature. They’ll be AI-native from day one, rethinking consumer products, enterprise workflows, and infrastructure with new primitives. We’ll write the first cheque ($200–400K), and then double down. We’ve proud to have already partnered with six category-shaping founding teams: • Superhealth: rethinking healthcare from the ground up • Armatrix: autonomous snake-arm robots for engine inspection • PierSight: real-time ocean intelligence • KNOT: AI-native fashion discovery and logistics • Two stealth companies in infra and consumer AI Our thesis spans four arenas: • The AI-native stack: infra, agents, and memory protocols • Make-in-India hardware: autonomous systems, design-led manufacturing • New-India consumer: culture × code • Science × story: where deep tech meets narrative leverage India is not catching up. It’s compounding. Boundless exists to back originals, with speed, belief and storytelling firepower. Link to our website & thesis below.

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Ever wondered why US VCs invest more in SaaS while in India we focus on consumer? From a seed investor’s lens, the math looks very different. In the US (SaaS) → Predictable ARR means companies can raise debt early, so equity rounds are cleaner and less frequent. A seed investor who comes in at $5–10M valuation often still holds a meaningful stake by Series C. Multiples at exit (10–20x ARR) only compound that advantage. In India (Consumer) → Brands chew up capital for inventory and offline scale. That means round after round of equity, each one crushing early investors. A seed cheque at $5M valuation can shrink to a rounding error by the time the company is big. On spreadsheets, it looks like bad math. But here’s the paradox: India’s consumption depth is so large that even after ugly dilution, outcomes can still be big enough to make sense. In the US, SaaS is the logical bet. In India, consumer is the volume bet. For seed investors, it’s not about who scales faster — it’s about who leaves you with more stake once they do :)

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How does he sell products on Amazon every THREE seconds? The answer lies not just in the product, but in the PRICE. 💰 ➡️In the chapter “PRICING: THE HOLY GRAIL OF BUSINESS” from my book Startups of Bharat, we unpack the story of Varun and Tarun from Boult, one of India’s top three audio and wearable brands that has bootstrapped its way to 750 CR in revenue. 😳 At a time when international heavyweights like Bose, Sennheiser, and Marshall already dominated the premium segment, and local brands were competing on price, Boult charted its course. 👇🏻 Varun and Tarun discovered a clear gap ⏩Customers wanted premium design and sound quality — without the premium price tag. However, identifying a gap and monetising it are two distinct things. The real game-changer? Boult’s adoption of the target costing model—a method where you first decide the price customers are willing to pay and then engineer your product to fit the cost constraints. For example, if the COGS is capped at 60% and comes to 2200, with a remaining 40% margin, your price would be Rs 3080. This meant tight control over production costs, design-led differentiation, and a refusal to fall into the trap of over-innovation. Profitability wasn’t a distant milestone—it was baked into the business model from day one and reinvested to grow the business to 750 CR and take the No. 3 spot in the ever-competitive audio category. 💪 Ask yourself ⬇️ I) Would your customers still trust your product if it cost 20% more—or 20% less? II) Are you pricing based on cost or value perception? III) Is your pricing strategy helping you build a brand, or just moving inventory? IV) What does your price say about you, even before your product does? Find the answers in “PRICING: THE HOLY GRAIL OF BUSINESS” — only in Startups of Bharat on Amazon. Link in comments! Varun Gupta Surya Pasricha 🌞 BOULT #startupsofbharat #startups #india

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🚨 RBI’s New Co-Lending Directions, 2025 – Effective Jan 1, 2026 The Reserve Bank of India (RBI) has issued new Co-Lending Arrangements Directions, 2025, which will come into effect on January 1, 2026. These guidelines will likely broaden the scope of co-lending 1️⃣ Mandatory Skin in the Game – Each Regulated Entity (RE) must retain minimum 10% of every loan (no shadow partnerships) 2️⃣ Blended Interest Rate – Final rate to borrower = weighted average of each lender’s rate. All fees to be factored into APR & Key Facts Statement 3️⃣ 15-Day Transfer Rule – Partner RE must book its share within 15 days of disbursement. Else, loan stays with originator 4️⃣ Default Loss Guarantee Cap – Max 5% of outstanding loans allowed 5️⃣ Borrower-Level Asset Classification – If one lender marks SMA/NPA, the other must follow 6️⃣ Escrow Account Mandate – All transactions to flow through an escrow, ensuring clear fund appropriation 7️⃣ Full Disclosure – Public list of co-lending partners + detailed reporting in financials Bottom line: Clearer rules, stronger consumer protection, tighter operational discipline >> co-lending just got a lot more transparent. #RBI #CoLending #NBFC #Fintech #Credit https://lnkd.in/gKxrz_hC

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