Abishek Kashyab

Tomorrow, we go live. Thrilled (and a little humbled) to be the very first guest on Decoding B2B Marketing with Rajesh Kumar. In this debut episode, we peel back the layers on demand generation — not the textbook stuff, but the real-world mix of momentum, curiosity, and conversion that actually fuels growth in B2B today. Why do some campaigns spark movements while others fade quietly? How do you balance science with storytelling in demand gen? And what signals should marketing really obsess over in 2025? We went deep. Can’t wait for you to hear it and share your take. 👉 Stay tuned, it drops tomorrow. #DecodingB2BMarketing #DemandGenDecoded #PodcastLaunch #B2BWithHeart Praval Singh, Kaustubh Chandra (KC) , Rahul Singh, Sandeep K Nagpal, Adishri Charla, Krishnan Chatterjee, Nandini Chatterjee, Sanjay Chaudhary, Pritish Asthana Amit Thapliyal

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Smartphones alone aren’t the entirety of tech. People often forget this. Earlier this year, at Xiaomi India, we made a conscious call: to focus on value instead of just volumes. On the surface, this may sound like a common business approach. But for us, it’s a much deeper commitment. In 2019, our Founder and Chairman Lei Jun committed that Xiaomi’s focus would never be on maximizing profits, but on giving consumers the best possible experience. We’ve stayed true to that promise, and we will continue to do so. But the industry is changing, and so must we. Smartphones and software are what made Xiaomi a household name across the world. Yet, to continue adding value, we must diversify, evolve, and build across categories. And this is where Xiaomi stands apart. Unlike most other tech brands - some focused only on smartphones, others only on TVs, and a few only on ecosystems - Xiaomi does it all. Smartphones, TVs, wearables, tablets, smart home products, and an entire connected ecosystem: all under one roof. Unfortunately, narratives in the industry are often one-sided. A small dip gets amplified everywhere. But when we excel in tablets, TVs, wearables, or other categories, the wins often go unnoticed - even when we probably have gained the most. The reality is simple: brands that evolve will stand the test of time; brands that don’t will be wiped out. And for Xiaomi, India continues to remain one of the closest to heart. Here, we will continue to invest not only in smartphones but also across multiple categories, bringing innovation, quality, and value to our consumers. We’ve seen encouraging proof points of this already: Our Made in India Redmi Watch Move saw a remarkable 145.5% increase in shipments in H1 2025. Our tablets led overall shipments during a period when the category itself degrew and even market leaders saw declines. Products like the Redmi 15, Redmi Note 14 SE, QLED TVs have performed strongly, showing that with patience, results will follow. To borrow the words of Lei Zhong: Innovation determines how high we soar. Quality determines how far we go. None of this would be possible without the unwavering support of our fans, media friends, and consumers. You’ve helped us get this far, and with your trust, we’ll go much further. Xiaomi has always been about more than smartphones. We’re about building tech that matters, at honest pricing, for the long game. And the best, I believe, is still ahead of us.

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Perplexity AI is making waves in India, riding high on a mix of product innovation, aggressive marketing, and key local partnerships. The app surged to the top of India’s App Store charts after a free subscription tie-up with Airtel, outpacing ChatGPT in growth. “Airtel has 38.5 crore subscribers in India, like me, who might now seriously explore Perplexity Pro,” said Rahul Mathur of DeVC, underscoring the app's viral potential. With a 640% YoY jump in Indian monthly active users in Q2, Perplexity has firmly established the country as its biggest market, even surpassing Gemini and CoPilot in mobile retention. CEO Aravind Srinivas confirmed the app’s growing stickiness and shared his vision for Comet, a new AI-powered browser designed to lead the agentic workflow revolution. “The browser is a product that you use more than chat,” he said. Perplexity’s strategy leans on collaboration rather than enterprise contracts. The app aggregates multiple LLMs—including GPT-4, Claude, and Gemini—adapting dynamically to user queries. With funding touching $100M and valuation soaring to $18B, Srinivas has doubled down on India by partnering with Paytm and investing ₹1 million of his own funds in local AI talent and research. “India isn’t just a market—it’s central to our strategy,” Srinivas said, having also met PM Narendra Modi to discuss AI adoption. With Perplexity’s India-first approach taking shape, the company is poised to redefine the search experience and challenge Big Tech in one of the world’s fastest-growing digital economies.

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