Aditi Jain

The Difference Between Lead Generation and Demand Generation… and Why Both Matter Most businesses think “marketing” = collecting leads. But there’s a big difference between the two main approaches 👇 Lead Generation: Captures existing demand Examples: LinkedIn form ads, gated eBooks, white paper downloads ➡️ Targets prospects who already know they need your solution Demand Generation: Creates demand where it didn’t exist yet Examples: thought-leadership content, industry podcasts, brand storytelling, educational posts ➡️ Gets people to want what you offer.. before they’re actively searching Why both matter: Without demand gen, you’re fishing in a shrinking pool of “ready now” buyers Without lead gen, you’re not turning that interest into pipeline 👉 The best strategies balance both: First, spark curiosity. Then, make it easy for prospects to raise their hand when they’re ready. ♻️ Share this with any entrepreneurs, brands, and businesses you know - Let’s Goooooo! And follow Jason W. Ramsey💡 for more. #B2BMarketing #LeadGeneration #DemandGeneration #MarketingStrategy #BusinessGrowth #LinkedInMarketing #DigitalMarketing

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The biggest mistake most brands are making in content marketing is that they don't follow the three bucket system... So no matter which platform you post on, you need to have content for each of the three buckets... The first bucket is called "Momentum"... which is type of content that helps you build consistency because it doesn't take too much effort to produce... It's everyday behind the scenes, learning from your business, what most people call "Building in Public". The second bucket is what I call "TOFU" which means content that builds Top of the Funnel... These are pieces that give you mass reach, widely shareable insights which are relevant to a large audience, and its attempt is to get more people to watch your content and follow you. And the third bucket is what I call "Loyalty"... this is where you share deep insights, which may not have mass appeal and would only cater to people who deeply care about your industry... and you share technical details about your industry, which shows you as an expert. Put out at least 6 pieces of content a week, and do 2 in each bucket. #aditirandev

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SEO that ranks and converts? It’s all about strategic content types. If you think SEO is just about stuffing keywords into blog posts—think again. SEO content comes in all shapes and sizes, each with a purpose, a vibe, and a place in the buyer journey. Here are the different types to explore: → Educational content (top of funnel) → Transactional content (bottom of funnel) → Comparison content (middle of funnel) → Thought leadership content → Linkable assets SEO content isn’t one-size-fits-all. The best strategies layer these types together—attracting, educating, converting, and retaining your audience. --- Follow Jeff Gapinski for more content like this. ♻️ Share this to help someone else master their SEO content today.

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10 Biggest Content Gaps I Often Find on Competitor Sites ↳ and how to turn them into opportunities. Most businesses don’t fail because of “low effort.” They fail because they keep publishing content that misses the mark. After auditing 1000+ websites, I’ve noticed the same blind spots again and again. The stuff that silently blocks traffic, rankings, and conversions. Here are the 10 biggest gaps I find (and how to fix them): 1. Missing Top-of-Funnel Content ↳ Educate early-stage buyers with guides & explainers. 2. Weak Keyword Coverage ↳ Target clusters, not just “obvious” head terms. 3. Lack of Search Intent Alignment ↳ Map content to real user intent. 4. Thin or Shallow Content ↳ Add depth, insights, and authority. 5. Missing Internal Linking ↳ Build contextual links to spread authority. 6. Weak E-E-A-T Signals ↳ Show expertise, trust, and credibility. 7. Skipping Multimedia ↳ Use video, visuals & infographics to engage. 8. Ignoring Content Refresh ↳ Update and repurpose older assets. 9. Gaps in Conversion Content ↳ Add CTAs, case studies, and bottom-funnel assets. 10. Missing Structured Data & Hubs ↳ Use schema & build content pillars. SEO isn’t just about producing content. It’s about producing the right content that builds trust, authority, and conversions. That’s it for today. -------------------------------- Share this with your network. ♻️ Bye and have a productive week ahead! 👋 P.S. Publishing content but not seeing results? DM me “GAPS” and I’ll share the exact roadmap to turn it into traffic, leads, and revenue.

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SEO isn’t just about Google anymore. So… what makes a great SEO in 2025? Think about how you search today. Where do you go? Google? YouTube? ChatGPT? Reddit? LinkedIn? Modern search is everywhere. That’s why the best SEO teams aren’t just ranking, They’re showing up across platforms, tools, and interfaces. Here’s how they do it 👇 GEO: Generative Engine Optimization Optimize content for tools like ChatGPT, Perplexity, and Google SGE. These tools don’t rank, they generate. Make your content a source they choose. AEO: Answer Engine Optimization Structure content for direct answers. This means zero-click results, featured snippets, voice queries. You must win those answer boxes. AIO: AI Optimization Train your content to be readable by machines. That’s how you show up in AI training data, models, and future interfaces. Great SEO in 2025 isn’t just about keywords. It’s about Search Everywhere Optimization. Here’s the 10-level game top brands are playing: 1. Traditional SEO 2. AI Search Optimisation 3. Paid Search Visibility 4. LLM Answer SEO 5. Brand Authority SEO 6. Community SEO 7. Parasite SEO 8. Platform-Specific SEO 9. Content Layering 10. Topic Domination The rules have changed. If you’re still just doing blogs and backlinks, you’re playing version 1.0. But here’s the part most people skip: SXO: Search Experience Optimization You don’t just need SXO after you rank, you need it to rank in the first place. The new SEO is a level-up game. And your job is to optimize across channels, not just search engines. Ready to future-proof your AI-Search? Explore how the new Semrush AI Toolkit... helps you write, rank, optimize, and convert... all in one place. Try Now: https://lnkd.in/e8zZsBNm ♻️ Repost it to share with your network Follow me Madhav Mistry for insights on marketing

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Random acts of marketing don’t compound. Posting every day. An email once a week. A blog that took 3 months to write. A case study you publish once a year. That won't convince any high-ticket client to buy. All it does is: - Confuse your team - Dilute your message - Exhaust your audience And make you forgettable. Want your marketing efforts to generate revenue? Start here: - know your ICP - map out how they buy - figure out how to show up where they spend time - with a message, story, and style that's unique We call that a marketing strategy. And it's much more effective than relying on tactics and a prayer. Get yourself one. Or watch your ideal customers choose your competitors. Again. ✌🏼 #shftyourbrand

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I still remember publishing my first SEO article, crafted it for hours, optimized every word... And yet, it landed somewhere on page 6 of Google. It was frustrating. I had done everything I thought was right. But what I missed was what actually works now — not hacks, not fluff, but real, tested SEO fundamentals. Over time, through trial, error, and deep research, I built a new system. And guess what? Those same rules now take my content straight to page 1 — and keep it there. Here’s a sneak peek at 10 rules I now never break: ✔ Write for the human, not the algorithm ✔ Match content with the real search intent ✔ Use keywords with context, not force ✔ Focus on relevant, authority backlinks ✔ Structure content for clarity and hierarchy ✔ Keep it updated every 3–6 months ✔ Prioritize site speed ✔ Make mobile UX flawless ✔ Build authority with internal links ✔ Stay patient and stay consistent These aren’t trends. They’re timeless principles that keep outperforming in 2025. Save this post. Share it with your team. And if you're tired of “SEO tricks” and want frameworks that actually work, this is your checklist.

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I bet you haven't used the most powerful Keyword Research tool ever developed. While for years it was Cerebro, thats no longer the case. As of 2 weeks ago, the most powerful keyword research tool actually resides in Helium 10 Listing builder. With Listing builder, you can get in seconds, top keywords from a list of ASINs from EIGHT different sources, some of which you can't get in any other solution out there. 1. Brand Analytics Keywords where your product has not only been one of the top 3 clicked, but also where its had sales from (per Amazon), in the last TWENTY SIX weeks. (yes, to do that in seller central would mean you have to download and combine 26 excel files) 2. Brand Analytics Keywords where any of your competitors has gotten sales from. 3. Search Query Performance Keywords that have brought you sales any time in the last YEAR. (yes, to do that in seller central would require you running and downloading 12 reports) 4. Top ranking Keywords across competitors (Cerebro Function) 5. Opportunity keywords where only 1-2 competitors are ranking for it (Cerebro Function) 6. Historical keywords where you or your competitors have been ranking highly for any time in the last TWO YEARS. (Cerebro EXCLUSIVE function) 7. Top keywords of any rank any number of competitors specified by you. 8. Top sponsored keywords of any rank, any number of competitors specified by you. The amount of money you are leaving on the table, if you are not doing this level of keyword research by not using Helium 10 is crazy.

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The is SO MUCH snake oil and unethical tactics being sold in SEO. Here's how to spot a rogue agency & protect your medical licence: - Sells AISEO/GEO/LLMO/AEO as a distinct service from SEO - Says they can "get your ranked in AI" - Guarantees "#1 Ranking on Google" - Guarantees anything... an SEO 100% guaranteeing a result is like a doctor 100% guaranteeing a prognosis... - Bases their whole strategy around "high volume, low difficulty" blog content - Uses AI to write pages without any editorial oversight - Has what amounts to "spam reddit/quora with brand mentions" listed as a tactic - Has "Disavow toxic links" as a regular SEO tool - Splits up £9/mo "website hosting" into 10 different incredible-sounding items items (free SSL certificate... looking at you GoDaddy) - Buys backlinks from spammy looking sites as part of its retainer - Offers "X keywords per month" as a package I don't like to publicly name and shame (who knows what the client/agency dynamics are), but I sure do love tearing apart predatory sales tactics & agencies set up to make the most money with the least effort. If you've been sold SEO by an agency but not sure if they're BSing you, get in touch. Happy to give you an idea of how legit they are without selling to you.

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Weak offers kill strong ads. 👉 Targeting can be perfect 👉 Creative can be thumb-stopping 👉 Copy can be sharp But if the offer itself isn’t irresistible… the campaign dies. Strong offers: ✅ Solve a real pain point ✅ Feel too good to pass up ✅ Create urgency to act now Meta and Google don’t make weak offers convert. They just make them fail faster.

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