Akhil Govind

Ai is already building knowledge graphs about your brand But here is the problem: It is not using your data It is pulling from competitors, outdated reviews, and random blogs That means when someone asks ChatGPT about your product, the answer might ignore you completely Here is the shift: Google shows links AI gives answers If you are not in that answer, you are invisible The fix: Build your Brand Knowledge Graph before AI builds it for you Here is how this works: → Step 1: Collect your data Website copy. FAQs. Reviews. Product manuals. PR articles. Social mentions. → Step 2: Clean and structure it Turn messy text into Q&A pairs. Normalize formats (JSON, CSV). Add metadata. → Step 3: Vectorize and store Convert text into embeddings. Store them in Pinecone. Now you own your Knowledge Graph. → Step 4: Connect an AI layer Use LLMs like OpenAI or Anthropic to query your Knowledge Graph. AI pulls answers from you. → Step 5: Distribute to AI engines Publish structured content where AI scrapes: Google Q&A, Schema markup, Wikipedia, Quora, Reddit. → Step 6: Monitor and fill gaps Set alerts. If AI mentions competitors but not you, create structured content to close the gap. We ran this process for a client ranked #2 on Google for their main keyword But ChatGPT did not mention them at all After structuring their content into a Knowledge Graph and publishing schema… They started showing up in Perplexity and Gemini answers in weeks If you don’t build your Knowledge Graph, AI will build one for you, out of competitor data Your brand deserves to be the source, not the afterthought.

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💯 Google no longer supports the &num=100 parameter which allows you to request the top 100 results. This has impacted many rank checkers and SERP APIs require ten times as many requests for the same data. via Barry Schwartz 📉 ​Many users are seeing massive drops in GSC impressions, and increases in avg. position since &num=100 was disabled. The impact of tools scraping SERPs on GSC may have been even larger than previously thought. via Brodie Clark Post Author: Mark Williams-Cook #seo #seoupdates #searchconsole

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Day 1: Campaign Goals & Tracking ✴️ Are your campaign goals clearly defined? ✴️ Match bidding strategies with your objectives and ensure conversion tracking is working (via GA4/GTM). Day 2: Account Structure Audit ✴️ A well-structured account = better results. ✴️ Organize campaigns/ad groups by theme and avoid keyword overlaps. Day 3: Keyword Performance Check ✴️ Time to clean and expand! ✴️ Pause poor keywords, add high-performing search terms, and use negative keywords. Day 4: Ad Copy & Extensions Optimization ✴️ Great ads win attention. ✴️ Test multiple responsive ads, use all ad extensions, and write strong CTAs. Day 5: Landing Page Audit ✴️ Clicks mean nothing if the page doesn’t convert. ✴️ Check speed, mobile-friendliness, and track key actions with GTM/GA4. Day 6: Audience & Geo Targeting ✴️ Show ads to the right people in the right place. ✴️ Review audience segments, use Observation/Targeting, and adjust bids by location. Day 7: Bidding & Budget Optimization ✴️ Every dollar counts. ✴️ Use smart bidding where possible and reallocate budget to high-ROI campaigns. Day 8: Device & Time Adjustments ✴️ Know when and where your users click. ✴️ Optimize bids by device & ad schedule (hours/days with the highest conversion rate). Day 9: Conversion Tracking Check ✴️ No data, no decisions. ✴️ Validate all conversion actions and test with GTM or GA4 DebugView. Day 10: Report & Plan Ahead ✴️ Time to analyze and scale. ✴️ Use Looker Studio or Google Ads reports to identify what to scale, pause, or test next. #GoogleAds #PPC #DigitalMarketing #MarketingStrategy

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If you don’t know how to monitor brand mentions in ChatGPT, Perplexity, or Claude, this post is for you! AI search is the new Google. That’s why LLM visibility tracking is the new SEO metric. So instead of asking “Am I ranking on Google?” the smarter question is: “Is my brand showing up inside AI answers?” In AI search, visibility is distribution. If your brand isn’t being mentioned, you don’t exist in the discovery funnel. Are you using any of these tools?

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Sometimes it takes 5–10 days to fully absorb just one case study from Holistic SEO — and that’s okay. It’s worth it because when we truly learn and visualize the concepts, they stick in our memory and become easier to apply in practice. Take notes → Describe → Visualize → Share Learning becomes more powerful when you share it. Keeping knowledge to yourself limits your growth. Sharing is where the real transformation happens. The semantic search engine case study will make you able to understand the search engine. How it evolves from keyword base optimization to entity optimization. Will share the points soon with visual diagram.

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99% of SEO experts are still optimizing for text based content. Yes, that includes you. After analyzing Google's latest AI Overview data, I discovered something shocking: → YouTube citations surged 310% since August 2024 → Traditional web pages are losing visibility fast  → Video content now retains 95% vs only 10% for text → Only 7% overlap between organic rankings and AI citations The brutal truth? While you're perfecting meta descriptions, your competitors are dominating with video content that Google's AI actually prefers. Here's what's happening: • Google's Gemini can parse spoken content (even without text) • AI Overviews prioritize instructional and visual demonstrations  • YouTube gets preferential treatment in search results • Traditional SEO tactics are becoming obsolete The shift isn't coming it's already here. Smart marketers are building YouTube-first SEO strategies while others are still chasing yesterday's algorithm. 💡 Follow me for more AI-powered marketing insights that actually move the needle.

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Keywords ❌ Problems ✅ In traditional SEO, we optimized for keywords. In AI search, we need to optimize for people. Here’s what’s happening 👇 AI search doesn’t just return “results.” It interprets intent—and intent is always human. The algorithms are increasingly biased toward person-to-person style answers, where relevance depends less on keywords and more on how well content matches the persona behind the query. Which means… SEO is shifting from Generic SEO → Persona SEO. If you want to show up in AI-driven search, you can’t just ask: What keywords are they searching? You need to ask deeper questions: Who is this person? What problem are they trying to solve? What emotions or frustrations are behind their query? How do they define success in solving it? This is buyer persona SEO. It’s about mapping your content not to “phrases” but to “people.” It’s about creating answers that feel tailored, empathetic, and situational. Think about it like this: If someone in Kochi searches for “best diet plan,” they don’t want the same robotic answer as someone in Bangalore who is a working parent struggling with time. The query may look similar, but the person behind it is different. That’s the new challenge—and the new opportunity. The closer your content mirrors the lived reality of your audience, the more AI will reward it.

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More than 60% of Google searches end without a click… … your homepage doesn’t matter if AI never sends people there. In the zero-click age, ranking matters less and being mentioned by AI matters the most. Brands winning today are doing 3 things: 🥇 Structuring content so AI can cite it (clear, concise, crawlable) 🥇 Monitoring mentions across ChatGPT, Perplexity, Claude 🥇 Tailoring pages to match what EACH ENGINE prefers to reference Recently found this great GEO tool from Writesonic Been using it at Village Cricket Co. to: → See where we’re being mentioned → Compare performance by AI platform → Get actionable tweaks per engine Helps a lot to know exactly what’s working, what isn’t & how to fix it. Check out this video of me playing around with some of the features 👇

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This comprehensive PDF dives into strategies to optimize content for AI-driven answer engines like ChatGPT, Google’s featured snippets, and voice assistants. Learn how to boost visibility in the zero-click search era with practical tips on user intent, content structure, schema markup, and more. #AEO #DigitalMarketing #SEO #AI #ContentStrategy #MarketingTips #SearchOptimization #VoiceSearch #ContentMarketing #DigitalStrategy #OnlineVisibility #AIRevolution #MarketingTrends #LearnSEO #SEOGuide #BasicSEOGuide #SEOForBeginners #GrowYourBrand

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Google isn’t the only search game anymore. AI engines like ChatGPT, Perplexity & Claude are changing how people find answers. Traditional SEO = keywords. AI search = answers + authority. Here’s how to rank in AI-powered search engines: - Create original insights – not recycled content. - Use clear structure – FAQs, schema, and headings help AI pull info. - Strengthen entity signals – build your brand presence across the web. - Optimize for speed & UX – fast, mobile-friendly pages win. - Answer questions directly – short, authoritative answers get picked up. - Show E-E-A-T – experience, expertise, authority & trust in every post. These engines pull from multiple sources, the more authoritative and structured your content, the more likely you are to appear. Stop doing SEO just for search engines. Do SEO for how people ask questions today, that’s your edge in an AI-first world. ──────────────────────── Was this helpful? 🫶🏻 I share simple, no-fluff ways to keep your SEO future-proof, from AI search engines to Google’s latest updates. Follow me, Your SEO Gurly, Pratiksha Das to learn, apply & grow ❤️

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