Ambika Sharma

The role of CMOs in B2B marketing has evolved from driving campaigns to building relationships that create measurable business impact.   At Marketing Mavericks 2025 by Dun & Bradstreet India, Harish Sarma, Marketing & Product Director, Pluxee India, spoke on the panel “From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing”. He joined Saugata Bagchi, Adishri Charla, and Kalyan Ram Challapalli, with Mukesh Jain moderating the discussion.   The discussion explored how CMOs are stepping up as growth architects, strengthening trust, designing relationship-first models, and driving transformation with data and technology. A conversation that underlined the future of marketing leadership beyond transactions.   #Pluxee #PluxeeIndia #MoreOfWhatMatters #PluxeeEvents #MarketingMavericks #DunAndBradstreetIndia #B2BMarketing #Leadership #PanelDiscussion

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For marketers, the festive season is a time when demand surges, moments matter, and timing and placement carry weight. As OMD India's CEO, Anisha Iyer, explains, the real opportunity lies in preparation: giving campaigns the room to refine ideas, align strategy with creativity, and show up in the right spaces at the right moments. Last-minute moves have their place, but only when they’re astute and add to a well-thought-out plan. In a marketplace alive with consumer energy, the brands that combine foresight with agility are the ones that truly connect. Read the full story here on Social Samosa: https://lnkd.in/gUTF2QPq

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Our CMO and Program Director, Digital Naari, Jayatri Dasgupta, explores how women are transforming brand storytelling in #Bharat in her latest article for The Free Press Journal. #Women influence 70-80% of household purchase decisions, yet many brands miss the mark on authentic representation. The solution? Familiar faces, vernacular storytelling, and messaging that guides rather than instructs. Digital Naari exemplified this by featuring #ShrutiUlfat, a familiar television personality who became a trusted guide for women's financial & digital journeys with her warm, relatable voice. This shift represents a cultural transformation where authenticity and trust drive engagement. By balancing credibility with connection, Digital Naari proved that the right storytelling approach creates genuine impact. #DigitalNaari #AbTeriBaari Read Jayatri's full article: https://lnkd.in/dhQzzmFc #WomenInMarketing #AuthenticStorytelling #PayNearby #BrandNarratives #ChaloBharat #BharatGateway #DigitalNaari #FinancialInclusion #WomenEmpowerment #VittiyaSamaveshan #ArthikAazadi #NariShakti #InclusiveGrowth #GenderEquality #FinancialEmpowerment #MahilaSashaktikaran

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#NewWorkAlert📢 Too many women still take a backseat when it comes to investing. Havas Creative India's latest campaign for UTI Mutual Fund flips that narrative, encouraging women to step up, take charge, and own their financial future with confidence. Because wealth isn’t just about numbers, it’s about control, freedom, and knowing you’ve got this.   Speaking about the campaign, Anupama Ramaswamy, Joint MD & Chief Creative Officer, Havas Creative India, said, “It’s time we stop underestimating ourselves. As smart, capable, and independent women, we navigate complex careers, homes, and decisions every single day, and yet, many of us still hand over control when it comes to investing our own hard-earned money. This campaign is a reminder: if we can manage everything else, we can master investing, too. The first step? Trust instincts, garner knowledge about mutual funds, and start investing.” Havas | Havas Creative Network | Havas India  anupama ramaswamy | Kundan Joshee | Samarpita Banerjee   #CreativeExcellence #BrandsThatMatter Credits: Anupama Ramaswamy, Joint MD & Chief Creative Officer Kundan Joshee, Managing Director Ajitesh Verma, Executive Creative Director Neha Sidhra, Senior Creative Director Sushant Bhadoria, Associate Creative Director Rajeshwari Nair, Senior Vice President, Head- West Prashant Thombare, Associate Vice President Aniket Ghodke, Associate Account Director Shivani Chavan, Account Manager Jahan Nargolwala, Associate Vice President Nidhi Dave, Brand Planner Dawa Lama, Head of Production Film 1 of 3

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