“I worked closely with Amit, who played a pivotal role as a leader of Dark Spirits at Allied Blenders and Distillers Ltd. Amit’s innovative approach, and unwavering commitment to execution excellence significantly contributed to the growth and transformation of our brands. One of Amit’s standout achievements was the successful relaunch of Officer's Choice with the iconic and resonant idea, "Aaj Ka Officer," which effectively connected the brand with contemporary consumers and reinvigorated its market presence. He also led the relaunch of Officer's Choice Blue, A premium blend of Scotch malts and Indian grain spirits with ‘TasteTheThrill’ campaign that not only elevated the product's appeal but also demonstrated his keen insight into evolving consumer preferences. The current designs of both these brands were led by Amit significantly elevating their on-shelf appeal and standout. Amit consistently combined creativity with executional precision, ensuring that these projects were not only innovative but also impactful in driving business results. His ability to identify market opportunities, design compelling brand narratives, and execute campaigns with precision has been truly commendable. Beyond his professional expertise, Amit’s collaborative leadership style stood out. He was able to foster strong relationships with key stakeholders and move his work forward in a resource constrained environment. I have no doubt that he will continue to make a significant impact in all his future endeavors. I wholeheartedly recommend him as a dynamic, insightful, and results-driven leader.”
About
Award Winning Marketing Leader with 26 years of experience driving strategic growth…
Activity
-
You can’t control every aspect of life, no matter how much you may want to. There are moments when you simply must take a step back, breathe, and…
You can’t control every aspect of life, no matter how much you may want to. There are moments when you simply must take a step back, breathe, and…
Liked by Amit Kumar Ghatak
-
There’s truly nothing more disheartening than feeling compelled to walk away from a job that brings you joy and fulfillment, all because the…
There’s truly nothing more disheartening than feeling compelled to walk away from a job that brings you joy and fulfillment, all because the…
Liked by Amit Kumar Ghatak
-
A day that brought together stories, people, and purpose. The Global Annual Meet 2025 reflected what it means to be a Mariconian. We came together…
A day that brought together stories, people, and purpose. The Global Annual Meet 2025 reflected what it means to be a Mariconian. We came together…
Liked by Amit Kumar Ghatak
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
-
SIES College, Mumbai
-
-
-
-
-
-
Courses
-
Advanced Marketing Programme @ IIM Calcutta
-
-
Blue Ocean Strategy
-
-
Certified Master in Digital Marketing
-
-
IIM Calcutta: MDP - Strategic Marketing
-
Honors & Awards
-
Best Premium Whisky: Royal Respect Premium Whisky
Ambrosia
-
Best Rum: Kamanda Rum
Spirits Awards 2023
-
Best Digital Brand Activation: Officer's Choice BLUE
Spirits
Recommendations received
2 people have recommended Amit Kumar
Join now to viewMore activity by Amit Kumar
-
Lights, laughter, and a little something on the rocks. Here’s to Indri’s elegance, Camikara’s liquid gold like radiance, Whistler’s irresistible…
Lights, laughter, and a little something on the rocks. Here’s to Indri’s elegance, Camikara’s liquid gold like radiance, Whistler’s irresistible…
Liked by Amit Kumar Ghatak
-
"Growth is most meaningful when it leads to new beginnings,” shares Mr. Kushagra Bajaj, Chairman of the Bajaj Group. At Bajaj Consumer Care, this…
"Growth is most meaningful when it leads to new beginnings,” shares Mr. Kushagra Bajaj, Chairman of the Bajaj Group. At Bajaj Consumer Care, this…
Liked by Amit Kumar Ghatak
-
We were thrilled to host the recent visit our Global CMO Sara Saunders , CFO Chris Skinger , COO Mitch Federman and Michelle Bauer from our HR team…
We were thrilled to host the recent visit our Global CMO Sara Saunders , CFO Chris Skinger , COO Mitch Federman and Michelle Bauer from our HR team…
Liked by Amit Kumar Ghatak
-
Are you irrationally optimistic about your dreams? Tell me in the comments! #rajshamani #figuringout
Are you irrationally optimistic about your dreams? Tell me in the comments! #rajshamani #figuringout
Liked by Amit Kumar Ghatak
-
Every celebration begins with the little things that make a house feel like home - the familiar comforts, the trusted essentials, and the moments…
Every celebration begins with the little things that make a house feel like home - the familiar comforts, the trusted essentials, and the moments…
Liked by Amit Kumar Ghatak
-
Celebrations feel brighter when shared, and that’s the spirit we raise a toast to this #Diwali. All of us at Allied Blenders and Distillers wish you…
Celebrations feel brighter when shared, and that’s the spirit we raise a toast to this #Diwali. All of us at Allied Blenders and Distillers wish you…
Liked by Amit Kumar Ghatak
-
Good governance starts on Day One. Too many organisations treat governance as something to be taken seriously only once they are large. In reality…
Good governance starts on Day One. Too many organisations treat governance as something to be taken seriously only once they are large. In reality…
Liked by Amit Kumar Ghatak
-
There’s a rule in my house for Diwali. No matter where you are in the world, or what you’re doing, you have to be home that day. The pooja happens…
There’s a rule in my house for Diwali. No matter where you are in the world, or what you’re doing, you have to be home that day. The pooja happens…
Liked by Amit Kumar Ghatak
-
Two things matter most: • The people you choose to build your life with. • The work you choose to give your time to. I only want to be surrounded by…
Two things matter most: • The people you choose to build your life with. • The work you choose to give your time to. I only want to be surrounded by…
Liked by Amit Kumar Ghatak
-
The value lies in the whole, not in any single name, age, material or technique. Dragon in Clouds was brought from vision to form, and from an object…
The value lies in the whole, not in any single name, age, material or technique. Dragon in Clouds was brought from vision to form, and from an object…
Liked by Amit Kumar Ghatak
-
YOU'RE IN MIDLIFE AND STUCK. GOOD. THAT MEANS YOU'RE NOT DONE YET. You’ve built a life. A career. A reputation. But lately, you feel restless. Not…
YOU'RE IN MIDLIFE AND STUCK. GOOD. THAT MEANS YOU'RE NOT DONE YET. You’ve built a life. A career. A reputation. But lately, you feel restless. Not…
Liked by Amit Kumar Ghatak
-
Leaders don't typically lose their team members all at once; it's a gradual process that often goes unnoticed in its early stages. Initially, the…
Leaders don't typically lose their team members all at once; it's a gradual process that often goes unnoticed in its early stages. Initially, the…
Liked by Amit Kumar Ghatak
-
Light and craft share something in common; both need patience, and both inspire celebration. Here’s to a #Diwali filled with thoughtful, joyful…
Light and craft share something in common; both need patience, and both inspire celebration. Here’s to a #Diwali filled with thoughtful, joyful…
Liked by Amit Kumar Ghatak
-
Everyone has their own journey. Look at Varun Chakravarthy. Till 24 : He was an architect Till 26 : Dropped architecture and took up screenplay…
Everyone has their own journey. Look at Varun Chakravarthy. Till 24 : He was an architect Till 26 : Dropped architecture and took up screenplay…
Liked by Amit Kumar Ghatak
-
Imagine this, you’re at the peak of your career. You’re making ₹30 lakhs a month, your TV show is a massive hit. You have fame, stability, comfort…
Imagine this, you’re at the peak of your career. You’re making ₹30 lakhs a month, your TV show is a massive hit. You have fame, stability, comfort…
Liked by Amit Kumar Ghatak
-
My idea of office decor :) As we spend approx 50 hrs in office every week, the office desk/room needs positive energy
My idea of office decor :) As we spend approx 50 hrs in office every week, the office desk/room needs positive energy
Liked by Amit Kumar Ghatak
Explore more posts
-
Startupro.in
Radhika Gupta, MD & CEO of Edelweiss Asset Management, has taken to social media to voice frustration over the worsening condition of Gurgaon’s Golf Course Extension Road. Terming it “Pothole Extension Road” and even “Crater Connection,” Gupta highlighted how the Delhi-Gurgaon commute becomes a nightmare during the monsoon. She pointed out the irony: while Gurgaon boasts about ₹100 crore luxury apartments, the city’s basic infrastructure, especially roads, needs urgent attention. As India’s “Millennium City,” Gurgaon often represents rapid urbanization and growth—but Gupta’s post is a reminder that world-class infrastructure must come before luxury real estate ambitions. #gurugram #poorInfrastructure #realEstate #startupHUB #startupUpdates #startupro
191 Comments -
afaqs!
AD - In HT Media Group’s Beyond the Brief, Jitesh Chhabria, Associate Media Director at FCB Kinnect, shares how brands can truly stand out this festive season. He believes campaign success in 2025 isn’t about reach or impressions but engagement, unified reach, and ROI. Sharper targeting, personalised creatives, and relevant media choices define real impact. His festive mantra? Use interactive content and precision targeting to connect meaningfully and drive recall. The myth he laughs at today: digital campaigns deliver instant results. Pull back the curtain on more insights behind the brief from India’s top agency minds here: https://lnkd.in/gia_W2ac #HTBeyondtheBrief
2 Comments -
PayNearby
Our CMO and Program Director, Digital Naari, Jayatri Dasgupta, explores how women are transforming brand storytelling in #Bharat in her latest article for The Free Press Journal. #Women influence 70-80% of household purchase decisions, yet many brands miss the mark on authentic representation. The solution? Familiar faces, vernacular storytelling, and messaging that guides rather than instructs. Digital Naari exemplified this by featuring #ShrutiUlfat, a familiar television personality who became a trusted guide for women's financial & digital journeys with her warm, relatable voice. This shift represents a cultural transformation where authenticity and trust drive engagement. By balancing credibility with connection, Digital Naari proved that the right storytelling approach creates genuine impact. #DigitalNaari #AbTeriBaari Read Jayatri's full article: https://lnkd.in/dhQzzmFc #WomenInMarketing #AuthenticStorytelling #PayNearby #BrandNarratives #ChaloBharat #BharatGateway #DigitalNaari #FinancialInclusion #WomenEmpowerment #VittiyaSamaveshan #ArthikAazadi #NariShakti #InclusiveGrowth #GenderEquality #FinancialEmpowerment #MahilaSashaktikaran
1 Comment -
Pluxee India
The role of CMOs in B2B marketing has evolved from driving campaigns to building relationships that create measurable business impact. At Marketing Mavericks 2025 by Dun & Bradstreet India, Harish Sarma, Marketing & Product Director, Pluxee India, spoke on the panel “From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing”. He joined Saugata Bagchi, Adishri Charla, and Kalyan Ram Challapalli, with Mukesh Jain moderating the discussion. The discussion explored how CMOs are stepping up as growth architects, strengthening trust, designing relationship-first models, and driving transformation with data and technology. A conversation that underlined the future of marketing leadership beyond transactions. #Pluxee #PluxeeIndia #MoreOfWhatMatters #PluxeeEvents #MarketingMavericks #DunAndBradstreetIndia #B2BMarketing #Leadership #PanelDiscussion
4 Comments -
Inc42 Media
Reliance-backed media giant JioStar’s chief revenue officer (CRO) Ajit Varghese has stepped down from his role. He is now slated to join as the group CEO of media agency Madison Media and its outdoor advertising vertical OOH. 👇 As per an internal memo circulated within JioStar, the media giant’s head of revenue and large customer base business, Mahesh Shetty, will take over as the new CRO. Notably, this will be Varghese’s second stint at Madison. He previously served as the media company’s COO between 1999 to 2006. Varghese’s resignation comes seven months after the completion of Reliance-Disney merger in November 2024, and the subsequent formation of the consolidated entity, JioStar. Prior to this, he was the executive vice-president (EVP) and head of network of ad sales at The Walt Disney Company. Read the full article here - https://lnkd.in/g5qV9iEN #news #Inc42 #tech #media #startupnews #startup #businessnews #business #resignation #India #growth #CXO #founders
1 Comment
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More