Amit Khanduja

Tomorrow, we go live. Thrilled (and a little humbled) to be the very first guest on Decoding B2B Marketing with Rajesh Kumar. In this debut episode, we peel back the layers on demand generation — not the textbook stuff, but the real-world mix of momentum, curiosity, and conversion that actually fuels growth in B2B today. Why do some campaigns spark movements while others fade quietly? How do you balance science with storytelling in demand gen? And what signals should marketing really obsess over in 2025? We went deep. Can’t wait for you to hear it and share your take. 👉 Stay tuned, it drops tomorrow. #DecodingB2BMarketing #DemandGenDecoded #PodcastLaunch #B2BWithHeart Praval Singh, Kaustubh Chandra (KC) , Rahul Singh, Sandeep K Nagpal, Adishri Charla, Krishnan Chatterjee, Nandini Chatterjee, Sanjay Chaudhary, Pritish Asthana Amit Thapliyal

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What happens when Agentic AI steps out of theory and into real-world marketing and sales? That’s exactly what unfolded at Internet and Mobile Association of India CLICK Summit. Praatiek Siingh from Gnani.ai steered an engaging session with two powerhouse voices: • Dr. Ashish Bajaj, CMO at Narayana Health - who reminded us that trust and empathy are the real currency of relationships, and AI should strengthen, not replace, the human touch. • Brijesh Munyal, Co-founder & CEO at Ethinos - who showed how performance-driven teams can turn customer signals into real, measurable outcomes. The session cut through buzzwords and focused on what matters: Agentic AI already powering lead generation and qualification, recovering funnel drop-offs, scaling campaign outreach, nudging renewals, driving upsell and loyalty, and collecting feedback that teams can actually use. The takeaway was crystal clear: AI agents don’t replace people. They free them. They take on the repetitive, time-draining work so teams can focus on what moves the needle - building trust, deepening relationships, and driving growth. And this is just the beginning. At Gnani.ai, we’re spearheading a future where Agentic AI helps organizations run sharper, act faster, and personalize every conversation at scale.  

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🪦 RIP to the Classic Marketing Funnel 🪦 For decades, the funnel was the gospel of marketing. Awareness → Interest → Desire → Action. A neat sequence, predictable, controllable. At the D2C & Retail Summit 2025, Satya Raghavan (Director, Managing Partner at Google) said “the funnel is dead”and revealed why. It is indeed an exciting future for marketing. Today’s consumer isn’t walking through a funnel. They’re everywhere at once... → Streaming a show → Scrolling Instagram → Searching reviews → Adding to cart → Checking out on a mobile ad All happening in minutes, sometimes seconds. This is the 4S Model - Streaming, Scrolling, Searching, Shopping. Every ad needs to be shoppable. Every screen (whether mobile or CTV) is a storefront. Why This Changes Everything? 1. Linear journeys don’t exist. Brands can no longer assume awareness comes before purchase. Sometimes discovery is purchase. 2. Every impression is a transaction opportunity. If your ad isn’t shoppable, you’ve already lost half the game. 3. Attention is fragmented, but intent is instant. You don’t nurture demand—you capture it, the moment it sparks. 4. Experience trumps exposure. Being seen isn’t enough. You must be clickable, buyable, seamless. But The Hard Truth Most brands are still optimizing for a funnel that doesn’t exist. The winners of 2025 will be those who redesign every interaction as commerce-first experiences. Because in the 4S era, you don’t guide the consumer, You meet them wherever they land. 🔥 Question for you: Do you believe the funnel is truly dead, or is it just evolving into something unrecognizable? #MarketingStrategy #D2C #Retail #ConsumerTrends #BrandBuilding

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Leadership isn’t just about vision; it’s about empathy. Krittika Marwaha, founder of Gurugram-based advertising agency Little Odd Marketers, recently shared a candid story that’s sparked an important conversation in India’s advertising world. One evening, a team member declined a 9 PM work call, explaining she needed to cook dinner, help her son study, and manage home responsibilities, all with patchy internet. Krittika’s first reaction? Frustration. But then came reflection. “As a founder, you sign up to give it your all, weekends, sleep, family time, because the vision is yours. And somewhere along the way, you start expecting everyone else to burn at the same intensity.” Her honesty has gone viral because it touches a deep truth: we often reward speed over sensitivity. In fast-paced industries like advertising, we forget that employees have lives, families, and struggles beyond deadlines and deliverables. This moment is a reminder to all leaders: ✅ Ambition matters, but empathy sustains. ✅ Culture isn’t built by burnout. ✅ True leadership means balancing excellence with humanity. #Leadership #WorkCulture #Advertising #Startups #EmpathyInLeadership #WorkLifeBalance

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