Amit Uniyal

Traditional search is dead, AI discovery is the new frontier. The brands that continue to cling to legacy marketing models may soon find themselves invisible in the new landscape, says Udit Malhotra, Head of Marketing, MG Motor India. Read the full story. Link in Comments. #e4m #AIDiscovery #DigitalTransformation #MarketingInnovation #NextGenSearch #AIInMarketing

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In this high-investment, high-buying period, marketers must reckon with an uncomfortable truth: their campaigns are increasingly vulnerable to sophisticated, AI-powered ad fraud, writes Saurabh Khattar, Country Manager, India at Integral Ad Science. Read More: https://lnkd.in/dEsTeyas Get all the latest news and updates on our WhatsApp channel: https://lnkd.in/ghWumGNx Subscribe to our Daily Brief Newsletter: https://lnkd.in/dyquZNED #ias #artificialintelligence #advertising #marketing

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The role of CMOs in B2B marketing has evolved from driving campaigns to building relationships that create measurable business impact.   At Marketing Mavericks 2025 by Dun & Bradstreet India, Harish Sarma, Marketing & Product Director, Pluxee India, spoke on the panel “From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing”. He joined Saugata Bagchi, Adishri Charla, and Kalyan Ram Challapalli, with Mukesh Jain moderating the discussion.   The discussion explored how CMOs are stepping up as growth architects, strengthening trust, designing relationship-first models, and driving transformation with data and technology. A conversation that underlined the future of marketing leadership beyond transactions.   #Pluxee #PluxeeIndia #MoreOfWhatMatters #PluxeeEvents #MarketingMavericks #DunAndBradstreetIndia #B2BMarketing #Leadership #PanelDiscussion

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Digital marketing solutions company Adomantra Digital India Pvt Ltd has appointed Aparna Pal as its new National Sales Head, in a move aimed at scaling its programmatic, video, and performance marketing portfolio. She has over 20 years of experience in India’s media and digital landscape. She steps into the role with a proven track record in ad sales, revenue growth, and strategic business development. Her career spans high-impact stints at prominent organisations such as Leo Burnett, Jagran New Media Prakashan, Dainik Bhaskar Group (दैनिक भास्कर), Bobble AI, and DigiConnekt, where she has consistently driven large-scale revenues and digital-first sales strategies. Read More: https://lnkd.in/gbbhMAaK #aparnapal #adomantradigital #digital #digitalmedia #national #sales #Head #marketing #leoburnett #jagrannewmedia #dainikbhaskar #bobbleai #digiconnekt #leader #leadershipannouncement

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Silverpush brings AI-powered ad solutions to capture India’s Festive Rush. Winning this season starts with one thing: knowing your consumer. This festive window isn’t about visibility alone — it’s about true festive relevance. What’s dominating? Mobile purchases, CTV co-viewing, and shoppers making decisions faster than ever. That’s where contextual AI and conversational solutions step in to reshape festive advertising. Read more: https://lnkd.in/gkiKMJxa #Silverpush #FestiveRush2025 #KnowYourConsumer #ContextualAdvertising #AIAdvertising #CTV #DigitalAdvertising #MarketingStrategy #AdTech #ConsumerBehaviour #BrandSafety #ConversationalAI #RetailMarketing #IndiaFestiveSeason

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