Anil Agarwal

🚀 SEO, AEO & GEO – The Future of Online Visibility Digital search is evolving faster than ever. It’s no longer just about ranking on Google — the rise of Answer Engines and Generative AI is transforming how content gets discovered. 🔍 SEO – Still essential for organic search visibility with keyword research, on-page optimisation, and link building. 💡 AEO – Optimising for direct answers to user queries, perfect for FAQs and quick solutions. 🤖 GEO – Tailoring your content for AI chatbots and generative search, ensuring you’re part of the AI-driven future. 📌 Key takeaway: To stay ahead, diversify your strategy. Combine SEO for long-term visibility, AEO for quick answers, and GEO for AI relevance. The brands that adapt now will lead tomorrow. #DigitalMarketing #SEO #AEO #GEO #SearchEngineOptimisation #AnswerEngineOptimisation #GenerativeAI #ContentStrategy #MarketingTrends #FutureOfSearch

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Subject Rich Content (SEO) vs Attribute Rich Content (GEO). One of the key differences between writing for SEO and writing to be recommended in generative engines is a switch in approach. Traditional SEO has largely been around creating subject-rich content, often to industry-embarrassing levels, "What is a dog? A Dog is..." The SEO industry tools have encouraged this by analysing the top blog posts and web pages, resulting in a lot of content that is essentially the same. And it's the same with landing pages, they all cover the same headers, with little difference. AI search engines aren’t just surfacing “information,” they’re surfacing entities with evidence of capability. Which is where performance attributes come in. Subject-rich content explains the topic. Attribute-rich content proves who is best positioned to act on that topic. For e-commerce-related content and product descriptions, the vast majority of SEO-related content focuses on benefits and features. Features = What it has. Inherent properties of the product/service. For example (laptop): 12th-gen Intel i7, 32GB RAM, OLED screen. Benefits = What it does for you Human-centric advantages, often emotional or practical. Example (laptop): handles multitasking smoothly, has vibrant visuals, and is portable for travel. Performance Attributes = How well it does it (evidence, quantifiable, time/space constrained). These are concrete, measurable outcomes that differentiate one entity/product from another. Example (laptop): battery lasts 13.5 hours on a single charge, 2.2kg weight, 40% faster than the prior model. This is why a brand/business's performance attributes are key. It's not what a business knows or a product's features and benefits. It's about outcomes. This is again a key aspect of why many businesses and products don't get mentioned in AI mode/ChatGPT when they rank on page 1 for like-for-like keywords. LLMs are looking for solutions to a user's specific problems and not just the best documents that match a query. This is largely the difference between SEO and GEO. In SEO, you tend to think about content and links, with content optimisation being about matching content to specific keywords that humans use to find solutions to their problems. In GEO, you need to prove why you're the best solution to a user's problem, and you do this with performance attributes. Performance attributes are the hard signals of capability: numbers, case outcomes, success rates, delivery times, specifications, awards, client sectors, reviews, mentions and more. They give generative engines the confidence to recommend you, not just describe the category you operate in. 👉 Subject-rich content wins rankings. 👉 Attribute-rich content wins recommendations. That’s just one of the shifts from SEO to GEO.

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🚀 Modern SEO Vocabulary You Need to Know in 2025 🚀 The world of SEO is evolving faster than ever—driven by AI, search intent, and user experience. To stay ahead, it’s crucial to understand the new SEO vocabulary that shapes how websites rank, how content performs, and how brands build trust online. #SEO #DigitalMarketing #SearchEngineOptimization #ContentMarketing #AI #SearchTrends #EAT #GenerativeAI #ModernSEO

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SEO Isn’t Dying It’s Evolving Faster Than Most Marketers Can Handle The 2026 State of SEO report reveals a massive shift: AI disruption is no longer a prediction it’s here. 📊 77.9% of professionals fear AI-generated answers will reduce website clicks. 💡 66.3% still find original content creation the most impactful activity. 🔁 The tension? We’re mastering what works today while preparing for what could redefine tomorrow. The future of SEO belongs to those who blend AI efficiency with human authority not those clinging to old playbooks. #SEO #AI #DigitalMarketing #GenerativeAI #SearchEverywhere

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Google doesn’t read—models do. LLMS now summarize your site. To rank, you need consensus. Here’s how to feed them: → Use press releases smartly Get on newswire sites Earn brand mentions fast Build authority with backlinks → Add expert citations Quote real names + sources LLMs reward factual grounding It builds credibility + trust → Try parasite SEO Publish on high-authority domains Think Medium, LinkedIn, Reddit Leverage their domain strength → Align with consensus Repeat what top pages say Add unique angles on top SEO’s evolving—adapt or disappear.

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SEO + GEO friends, here’s a quick (but mighty) tip about updating old articles: If your publication date is still old after reindexing — Google won’t treat your page as updated. Even if you rewrote half of it. ✨ Two things to keep in mind: 1. Change the publication date, not just the “last updated” date 2. Watch out for other random dates in your hero section or internal link blocks — they can confuse Google. Clean them up! 👇 This article was refreshed in 2025, but Google still shows the 2020 date. Because that’s what it found first.

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🚨 Anchor Text Is a Topical Contrac not just a blue link From US7,536,408 (Phrase-Based Indexing): when Page A links to Page B with anchor text and both pages cover the anchor’s “related phrases” ,the link carries a stronger “aboutness” score in the index. (Think: intent reinforcement baked right into the postings list.) >Why SEOs should care Google isn’t only counting links. It’s checking whether the topic implied by the anchor is fulfilled on the destination page and supported on the source page. When that alignment exists, the link becomes a topical bridge, not a generic vote. >How to use this (quick playbook) 1. Pick a target phrase for the destination page. 2. List its top co-phrases( the ones that “travel with it” in the patent): 5–8 is enough. 3. Write the anchor with the target phrase (avoid “click here”). 4. Tune both pages so the anchor’s co-phrases appear naturally in tight sentences. 5. Repeat internally for key hubs → spokes; let related phrases snowball across the cluster. >Patent example (simple) * Source page: “History of the Australian Shepherd” * Destination page: “Australian Shepherd Coat Colors” * Add supporting phrases on both sides such as: *blue merle, red merle, herding breed, stock dogs*. Result: the anchor “Australian Shepherd” is backed by its companions on both pages → **stronger link score**. >General web example * Source: “Electric car charging guide” * Destination: “DC fast charging explained” * Supporting phrases on both: *kW / kWh, state of charge, charging curve, CCS, Level 3. Aligned anchors + shared companions = clearer topical intent and better eligibility to rank for those phrases. >Checklist you can run today ❒ Replace vague anchors with phrase-exact or phrase-rich anchors. ❒ Ensure the source paragraph around the link mentions ≥2 of the target’s co-phrases. ❒ Ensure the destination H1/intro repeats the target phrase and 3–5 co-phrases. ❒ Map internal links so each hub links to spokes with distinct companion sets (prevents overlap/duplication). >Common mistakes * “Keyword in anchor, but no support” → weak signal. * Linking to a page that doesn’t actually cover the anchor’s companions → mismatch penalty (the link can still count, but not for topical reinforcement). * Over-stuffed anchors; keep them natural and readable. > thats why in Koray Tugberk GUBUR framework of topical map contextual bridge( interlinking is a separate section which is to be careful researched and decided ) If this was useful, follow my LinkedIn newsletter next week I’m publishing the full, visual breakdown of this patent so you can apply it step-by-step across your site. #googlepatent #TopicalAuthority

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