Apoorv Gautam
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Founder and Managing Partner at Atomic Capital
Mumbai, Maharashtra, India
31K followers
500+ connections
Articles by Apoorv
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Why people should consider joining an early stage company
Why people should consider joining an early stage company
Many highly successful professionals from large organizations reach out to us, seeking opportunities to join…
14 Comments -
What is Atomic Capital’s operating playbook?
What is Atomic Capital’s operating playbook?
We spend significant time sharing our playbook with founders, investors and other stakeholders. Lot of founders ask us…
8 Comments -
Implications for consumer companies of GST revamp
Implications for consumer companies of GST revamp
As of September 15, 2025, India’s GST revamp - effective since September 22, 2025 - marks a pivotal moment for the…
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Play a different game or play the game differently: Key to building an early stage startup
Play a different game or play the game differently: Key to building an early stage startup
At Atomic Capital, we believe startups exist to disrupt. To challenge incumbents, founders must either play a different…
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Reactive vs. proactive org building: Most critical factor for a start up's success
Reactive vs. proactive org building: Most critical factor for a start up's success
At Atomic Capital, we believe organization building is the cornerstone of sustainable value creation. Many startups…
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Growth vs Profitability
Growth vs Profitability
It is a common belief among founders that maintaining a high burn rate is essential for rapid growth and expansion…
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Atomic Capital - Building for India's consumption in 2030
Atomic Capital - Building for India's consumption in 2030
Post summary India’s consumer market is undergoing a transformation, with Middle India driving a surge in demand for…
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Good product is necessary but not sufficient for building a great Consumer Brand
Good product is necessary but not sufficient for building a great Consumer Brand
A great product gets you in the door, but a brand keeps customers coming back. At Atomic Capital, we see D2C founders…
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Empowering startups by Atomic Capital ecosystem
Empowering startups by Atomic Capital ecosystem
Ever tried scaling a startup solo? It’s tough, and the lessons can be brutal. At Atomic Capital, we believe founders…
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Why building a strong organization in early stage startup matters
Why building a strong organization in early stage startup matters
In our experience, building a strong organization is the single biggest value unlock a company can implement once it…
8 Comments
Activity
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✨ Yeh Diwali, ANNY Wali ✨ Before there were lakhs of customers, Before the website clocked millions of visits, Before ANNY became a brand — there…
✨ Yeh Diwali, ANNY Wali ✨ Before there were lakhs of customers, Before the website clocked millions of visits, Before ANNY became a brand — there…
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Meet Ahana Gautam, the Founder & CEO of Open Secret — a brand born out of a heartfelt promise to her single mother and to millions of Indian families…
Meet Ahana Gautam, the Founder & CEO of Open Secret — a brand born out of a heartfelt promise to her single mother and to millions of Indian families…
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As we packed our hampers and curated every box, we couldn’t help but smile thinking of the families they’ll reach - a mother sharing our un-junked…
As we packed our hampers and curated every box, we couldn’t help but smile thinking of the families they’ll reach - a mother sharing our un-junked…
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Experience
Education
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Indian School of Business
MBA Finance and Marketing Dean's list and Merit list
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Awarded the merit scholarship for being in top 5% of the batch
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Skills
Recommendations received
1 person has recommended Apoorv
Join now to viewMore activity by Apoorv
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✨ #MomApproved Discovery! ✨ As a mom of two, I’ve always been super cautious about what snacks my kids eat - especially biscuits. Most of them come…
✨ #MomApproved Discovery! ✨ As a mom of two, I’ve always been super cautious about what snacks my kids eat - especially biscuits. Most of them come…
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We’re not celebrating with our family this Diwali - we’re celebrating with millions of families who chose Open Secret. 🪔 Every hamper packed…
We’re not celebrating with our family this Diwali - we’re celebrating with millions of families who chose Open Secret. 🪔 Every hamper packed…
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Real, sustained happiness doesn’t come from comfort. It comes from impact. For me, impact means building the Unjunking movement. It means creating…
Real, sustained happiness doesn’t come from comfort. It comes from impact. For me, impact means building the Unjunking movement. It means creating…
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I have known Chhavi Dang for only a few months. Enough to tell me that she’s the friend you want in your corner. They say you shouldn’t mix friends…
I have known Chhavi Dang for only a few months. Enough to tell me that she’s the friend you want in your corner. They say you shouldn’t mix friends…
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Other similar profiles
Explore more posts
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Indian Startup News
Foodtech giant Eternal has announced the creation of a new wholly owned subsidiary, Blinkit Foods Private Limited, marking a strategic move to consolidate its presence in the fast-evolving quick commerce food delivery segment. The unit, incorporated with an authorised share capital of Rs 1 crore, will focus on food services, spanning innovation, sourcing, preparation, sale, and delivery, Eternal said in an exchange filing on Monday. Read the full story here:👇 https://lnkd.in/drM4nQRt #foodtech #ecommerce #delivery #eternal #zomato #company #startup #indianstartupnews
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RestaurantIndia.in
#Update MOUNT EVEREST BREWERIES LIMITED(MEBL), a fast-growing Indian brewery, has appointed Vinod Babu G as its new Chief Executive Officer (CEO). With over 19 years of experience in FMCG and alcoholic beverages (including Anheuser-Busch InBev and SABMiller), Vinod will spearhead MEBL's business operations and growth. His appointment is pivotal for MEBL's goal to become the largest Indian beer company by 2030 through innovation, premiumization, and market expansion. Vinod's strategic vision and expertise in brand launches and team building align perfectly with MEBL's consumer-first approach, as he aims to create iconic brands and strengthen their operational footprint across India and globally. Read the story: https://ow.ly/gU0U50Wv5Bf Story by: Vijetha Iyer #MEBL #IndianBrewery #BeerIndustry #LeadershipChange #FMCG #BreweryNews #CEOAppointment #MarketExpansion #CraftBeerIndia #InnovationInBeverages
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Social Samosa
Loca Loka Tequila, the India-based alcoholic beverage company, has appointed Rohit Srinivasan as Head of Marketing to define its marketing roadmap, enhance brand identity, and fuel global expansion. Along with Srinivasan, Rajesh Israni joins as Head of Sales and Ritesh Singh as Supply Chain & Logistics Manager, strengthening the operational and commercial teams. Read the full story with the link in Comments. #IndustryUpdates #LeadershipAnnouncement #MarketingStrategy #LocaLoka
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ETCFO
Hear from Sachin Gupta, CFO at LT Foods, at ET CFO Turning Point 2025 as he shares insights on driving growth, innovation, and shaping the future of finance. Discover how financial leadership is fueling growth in the food and agri-business sector globally. Know More: https://lnkd.in/gKuwZk8S #ETCFO #TurningPoint2025 #FinanceLeadership #BusinessTransformation
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ajvc
We’re excited to back Mithila Foods, a modern Indian food brand bringing authentic, high-protein regional staples from India’s Mithila region to homes across the country. Indian food is deeply regional. But most FMCG brands have been built from metros, with generic products and lack of authenticity. Despite a massive demand for clean, culturally-rooted foods, staples like sattu, roasted chana, and katarni chuda have remained unbranded and inaccessible to most Indian consumers. This is especially true outside their home states. Mithila Foods changes that. Founded by Shubham Sunderka, Ankit kumar, and Anshu Kumar, the team is building a brand that combines authenticity with execution. They are turning high-protein, clean-label staples from Bihar into products that are loved not just by Bihari migrants, but by health-conscious consumers across the country. In just 5 months, Mithila Foods has, starting from close to zero,: - Crossed ₹3 crore in annualised revenue - Launched 20+ SKUs - Shipped to over 25,000 customers across 4,000+ pin codes - Created a new category of regional, functional foods powered by Indian ingredients Built from a small warehouse in Dumka, Jharkhand, this is a story of sharp execution, deep cultural insight, and clear demand. This is just their first step in making regional foods accessible, with many other regions to be built for. Congratulations to the team on their journey and the round - we’re excited to be supporting them from the beginning.
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