About
Hello there, 👋 thanks for stopping by.
I am a result-driven B2B SaaS Marketing…
Articles by Aruna
Contributions
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How can you create a software demo that non-technical customers will love?
The primary essence always boils down to a singular, crucial truth. Avoid fixating on product features; instead, center your communication around the challenges your audience currently encounters and the corresponding solution sets. Whether you label your features as A, B, or C is inconsequential to them. Secondly, craft a narrative resembling a story to which your audience can readily connect, capturing the sentiments and ongoing developments in the industry. Lastly, the paramount focus should be on providing examples illustrating how you successfully addressed a specific use case for a previously onboarded user in the same industry or vertical. This approach allows your audience to better empathize with their own challenges.
Activity
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My insights in Khaleej Times on how AI-enhanced low code platform like Zoho Creator can fundamentally transform SMEs the way they run their business,…
My insights in Khaleej Times on how AI-enhanced low code platform like Zoho Creator can fundamentally transform SMEs the way they run their business,…
Liked by Aruna Muralidharan
Experience
Licenses & Certifications
Honors & Awards
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Carnatic Music
Samskrita Sahitya Parishad
Won District Level Prize in Carnatic Music Competition conducted by Samskrita Sahitya parishad.
Languages
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English
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Tamil
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More activity by Aruna
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Indian Staffing Federation concluded its South regional meet Q1 2025, Bengaluru with 20+ staffing member companies, and discussed on the changing…
Indian Staffing Federation concluded its South regional meet Q1 2025, Bengaluru with 20+ staffing member companies, and discussed on the changing…
Liked by Aruna Muralidharan
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Indian Staffing Federation concluded its Bengaluru Staffing Industry Roundtable, with an interesting discussion that centered on the crucial topic of…
Indian Staffing Federation concluded its Bengaluru Staffing Industry Roundtable, with an interesting discussion that centered on the crucial topic of…
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A big milestone for Zoho Payments at #ZoholicsUSA2025! In front of 1500+ customers, industry leaders, and media, Sivaramakrishnan Iswaran, Global…
A big milestone for Zoho Payments at #ZoholicsUSA2025! In front of 1500+ customers, industry leaders, and media, Sivaramakrishnan Iswaran, Global…
Liked by Aruna Muralidharan
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In 2013, With just 1000 rupees, I left my home, spent 800 on a train ticket. After roaming for 2 months on the streets, finally found a job at a…
In 2013, With just 1000 rupees, I left my home, spent 800 on a train ticket. After roaming for 2 months on the streets, finally found a job at a…
Liked by Aruna Muralidharan
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Last week at #ZoholicsUSA2025, I had the incredible opportunity to present Zoho Apptics and Zoho QEngine to our amazing customers, partners, and…
Last week at #ZoholicsUSA2025, I had the incredible opportunity to present Zoho Apptics and Zoho QEngine to our amazing customers, partners, and…
Liked by Aruna Muralidharan
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