Ashish Agrawal

Driving Strategic Growth & Brand Leadership in Workplace Culture Transformation

Mission: Spearheading marketing innovation to amplify India’s recognition as a hub for high-trust, high-performance workplaces. Partnering with organisations to build cultures that fuel business success and human potential.

Key Leadership Impact
• Growth Architect: Scaling lead generation to 13K+ MQLs/year via data-driven omnichannel campaigns, boosting lead-to-revenue conversion YoY.
• Brand… Show more

Driving Strategic Growth & Brand Leadership in Workplace Culture Transformation

Mission: Spearheading marketing innovation to amplify India’s recognition as a hub for high-trust, high-performance workplaces. Partnering with organisations to build cultures that fuel business success and human potential.

Key Leadership Impact
• Growth Architect: Scaling lead generation to 13K+ MQLs/year via data-driven omnichannel campaigns, boosting lead-to-revenue conversion YoY.
• Brand Catalyst: Elevating GPTW’s authority through SEO, content, and social strategies.
• Performance Champion: Leveraging analytics (GA4, SEMRush, CRM) to optimise ROI, track KPIs, and align marketing initiatives with revenue goals.

Expertise: B2B Marketing | Market Analysis | Budget Optimization | CRM (Zoho) | Team Development | Workplace Culture Frameworks (Trust Index, Culture Audit)

Living GPTW’s values while transforming India’s workplaces—one trusted brand interaction at a time. Show less

Authoring a book on learning Digital Marketing with ZebraLearn to be released soon. This would be helpful for professionals, students, entrepreneurs and anyone wanting to understand the complexities of modern digital marketing.

Leading digital marketing at Egen Solutions

BuldingthefullfunnelmarketingtechstackforEnKash
▪ Agency evaluation and selection to reach the next stage in the company growth cycle.
▪ Scaled Linkedin Ads to spends of INR 20 lakhs/month with positive ROI. Initiated Google Ads to scale growth.
▪ Organic Traffic has increased by 120% MoM on account of an effective content strategy in place
▪ Migration from ActiveCampaign to Webengage as part of Marketing Automation initiative to increase conversion
rate

•Marketing strategy to drive Internationalization of digital payment solutions such as UPI & RuPay
•Event Research and Participation to increase visibility for India success story on digital payments
•Planning a separate NPCI International website to cater to a global audience
•Content Planning and creation – Co-branded Whitepapers, research reports, case studies, etc. to position NPCI as a thought leader internationally and aid in business development.

Leading digital marketing strategy, paid advertising & promotion, inbound marketing, account based marketing, content creation, marketing automation, social media management at Zycus worldwide

•Ideating Digital Marketing Strategy as well as ensuring execution for Zycus global marketing comprising of 20 countries worldwide
•ROI increased from 5x to 7.3x on the digital spends within a span of 1 year
•Blog traffic has seen an increase of 150% Y-o-Y and the website traffic has… Show more

Leading digital marketing strategy, paid advertising & promotion, inbound marketing, account based marketing, content creation, marketing automation, social media management at Zycus worldwide

•Ideating Digital Marketing Strategy as well as ensuring execution for Zycus global marketing comprising of 20 countries worldwide
•ROI increased from 5x to 7.3x on the digital spends within a span of 1 year
•Blog traffic has seen an increase of 150% Y-o-Y and the website traffic has increased by 28% Y-o-Y
•Planning and budgetary control of all digital marketing activities
•Managing a team of 20 people responsible for digital marketing campaigns across diverse channels Show less

Leading all customer acquisition digital marketing projects across all 4 Conde Nast India Brands - Vogue, GQ, Conde Nast Traveller & Architectural Digest

•Ideated and executed digital marketing campaigns for magazine subscriptions which helped increased paid subscriptions by 70% in a span of 2 months.
•Working on diverse projects such as subscriptions, Vogue Portfolio, Vogue Wedding Company, Native Advertising etc.
•Handling 2 agencies and working with a team of 7 people to… Show more

Leading all customer acquisition digital marketing projects across all 4 Conde Nast India Brands - Vogue, GQ, Conde Nast Traveller & Architectural Digest

•Ideated and executed digital marketing campaigns for magazine subscriptions which helped increased paid subscriptions by 70% in a span of 2 months.
•Working on diverse projects such as subscriptions, Vogue Portfolio, Vogue Wedding Company, Native Advertising etc.
•Handling 2 agencies and working with a team of 7 people to ideate and execute marketing campaigns. Show less

Responsible for providing end-to-end digital marketing consulting and advisory services to clients in diverse industries and domains.

•End-to-End Digital Marketing Strategy Consultant for emerging startups as well as large companies
•Initiated the Search Engine Optimization (SEO) Digital Marketing Solution in the organization
•Sustained increases in traffic and conversions, 30% Y-o-Y directly affecting the overall site engagement and revenue
•Crafted the digital marketing… Show more

Responsible for providing end-to-end digital marketing consulting and advisory services to clients in diverse industries and domains.

•End-to-End Digital Marketing Strategy Consultant for emerging startups as well as large companies
•Initiated the Search Engine Optimization (SEO) Digital Marketing Solution in the organization
•Sustained increases in traffic and conversions, 30% Y-o-Y directly affecting the overall site engagement and revenue
•Crafted the digital marketing strategy for clients at various stages of their digital marketing maturity
•Usage of Web Analytics to ensure performance driven optimization – Worked with various tools such as Google Analytics, Firebase, Localytics etc.
•Google Adwords and Paid Social Media Advertising campaigns for various clients utlizing Social Media channels such as Facebook, Instagram, etc.
•Proposal Creation for Business development efforts in the organization

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• Managing the digital acquisition portfolios of large Fortune 500 US based clients
• Involved in all phases of the project from business development to crafting the digital strategy and roadmap for the client, setting goals and ensuring a plan that would enable those goals
• Increase in organic traffic and conversions by 25-30% (on average) for acquisition based digital projects bringing direct revenue to client and having a business impact
• Spearheading the inbound marketing team… Show more

• Managing the digital acquisition portfolios of large Fortune 500 US based clients
• Involved in all phases of the project from business development to crafting the digital strategy and roadmap for the client, setting goals and ensuring a plan that would enable those goals
• Increase in organic traffic and conversions by 25-30% (on average) for acquisition based digital projects bringing direct revenue to client and having a business impact
• Spearheading the inbound marketing team of 20+ people for various projects and adding new sub teams such as content marketing, presales, etc.
• Client Engagement and Account Management - Handling all aspects of client communication
• Regular contributor to the in house product for optimizing digital intiatives
• Growing new business by playing a proactive part in opportunity identification and proposal creation
• Showcasing impact of various activities through insightful dashboards and presentations
• Keeping abreast of the latest industry developments by following popular digital blogs & publications Show less

• Part of Syntel Young Leadership Program
• Managing a wide portfolio of applications for a large Fortune 500 financial services client
• Creating RFI/RFP responses and pre sales
• Mobility Solutions and Social Media Analytics
• Efficiency improvements in supply chain to reduce bench and external recruitment
• Participation in annual Strategic Planning for 2011-2013
• Managing a team of 30+ professionals

• Study Shopper Behavior and recommend product placement in various formats of Modern Trade
• Sample study done in 10+ stores within 2 months
• Conducted primary research, analysis and formulated a product placement strategy

• Module Leader for projects in different business domains such as Telecom , Manufacturing and FMCG
• Software Development in Microsoft technologies such as .NET and SharePoint Server 2007
• Awarded Star Performer