Deepa Kedoor

Kishan Tiwari has been appointed as Director - Go-To-Market at MediaMint, where he will focus on advancing GTM strategies with a strong emphasis on Agentic AI, GenAI applications, and technology-driven growth. Bringing extensive experience in the TMT, Banking & Capital Markets, and Retail industries, Kishan adds significant value to MediaMint’s leadership team with his expertise in enterprise partnerships, AI-driven innovation, and technology adoption. His new role highlights MediaMint’s commitment to accelerating its AI-led business expansion and strengthening its market presence.   Prior to joining MediaMint, Kishan served as Client Partner at Mphasis, where he drove enterprise partnerships, leveraged emerging technologies, and built high-impact business solutions. Earlier, as Global Partner Lead at HeadSpin, he managed strategic alliances across multiple geographies, driving SaaS adoption and supporting large-scale technology transformations. With a decade-long track record across SaaS, services, and strategic sales, Kishan has established a strong footprint in the GCC region. Recognized as an AI enthusiast and sales leader, his appointment at MediaMint underscores the organization’s focus on innovation, growth, and delivering enterprise value.   #KishanTiwari #MediaMint #Mphasis #HeadSpin #GoToMarket #GenAI #AgenticAI #ArtificialIntelligence #DigitalTransformation #TechnologyLeadership #EnterpriseGrowth #InnovationInTech #cxolanes

486

90 Comments

The role of CMOs in B2B marketing has evolved from driving campaigns to building relationships that create measurable business impact.   At Marketing Mavericks 2025 by Dun & Bradstreet India, Harish Sarma, Marketing & Product Director, Pluxee India, spoke on the panel “From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing”. He joined Saugata Bagchi, Adishri Charla, and Kalyan Ram Challapalli, with Mukesh Jain moderating the discussion.   The discussion explored how CMOs are stepping up as growth architects, strengthening trust, designing relationship-first models, and driving transformation with data and technology. A conversation that underlined the future of marketing leadership beyond transactions.   #Pluxee #PluxeeIndia #MoreOfWhatMatters #PluxeeEvents #MarketingMavericks #DunAndBradstreetIndia #B2BMarketing #Leadership #PanelDiscussion

81

4 Comments

What if agencies actually trusted their creatives? What if you didn’t need timesheets to prove your worth? What if you could grow into your manager’s peer—and have fun doing it? In this episode of the Whole Truth of Marketing, our founder Shashank Mehta sits down with P.G. Aditiya, founder of Talented.Agency, an agency that’s making its own rules. They talk about redefining what it means to build a creative workplace, moving towards an employee-owned model, why the best work is actually…a fun performance, and so much more. Link to full episode in comments.

124

6 Comments

Rebuilding Dentsu: Harsha Razdan’s Fast-Fail, Ego-Free Leadership Playbook “There’s not too much I can do unless the army is actually charged up”: Harsha Razdan leads dentsu India with clarity and a mandate to double revenue by 2028. He’s rebuilding Dentsu from the inside out with a fast-fail mindset, fit-for-purpose teams and ego-free leadership rooted in listening, not legacy. And now, with the trust of global HQ restored, India is firmly back in focus as a key growth market. Delshad Irani sits down with Razdan for an exclusive chat, revealing the story of reshaping one of the most complex agency networks. Watch the full exclusive interview about Dentsu's transformation and Razdan's outsider-insight driven leadership on Media Dialogues With Storyboard18. #businessnews #businessnewstoday #businessnewsinenglish #cnbctv18 #Storyboard18 #Mediadialogues #Advertise #Marketing

69

AD - This festive season, HT Media Group’s Beyond The Brief 3.0 features Rajit Desai, Senior VP – Client Leadership, Mindshare (A WPP Media Brand). He shares how campaigns can cut through Diwali clutter, from focusing on must-win markets to creating memorable, relevant moments that pause consumers in their busy festive journeys. Rajit also busts an early-career myth: consumers don’t care about brands, they care about relevance in their own lives. 📌 Discover more insights from India’s top media minds: https://lnkd.in/gia_W2ac #HTBeyondtheBrief

80

3 Comments

Swetha G Basavaraj, Sr. Director of Product at Samsung Ads, shared how AI is reshaping digital advertising — not just in delivery, but in how users experience it. She emphasized the excitement around this shift and the value of events like TiEcon 2025. With AI and machine learning evolving, ad creatives are no longer static — users may now see multiple versions of the same ad (like different car models), personalized in real time. The rise in user data availability is enabling deeper personalization, making ad experiences more relevant and dynamic for individual users. Swetha emphasized this as one of the most exciting times for digital advertising, with events like TiEcon providing a platform for collaboration between VCs, founders, and corporate leaders through focused sessions and workshops. #SwethaBasavaraj #SamsungAds #AIAdvertising #DigitalMarketing #TiEcon2025 #AdTech #Personalization https://lnkd.in/gxiqPQ9N The Economic Times Nameeta Escobar Sujatha Padmanabhan MBA (Brown), Ex-ESPN Anita Manwani Anand Jagannathan Andy Tsao Preetha Ram Preethy Padmanabhan Krishna K. Chittabathini Uday Bellary Sandeep Bhat

67

3 Comments

In a candid chat with Medianews4u.com, Rupinder Singh and Rohan Padival share how the agency is doubling down on data-driven storytelling, programmatic strategy, and AI-powered innovation to drive full-funnel growth across Fintech, FMCG, BFSI, and Wellness. With CTV gaining momentum and authenticity becoming the new currency in digital marketing, ThinkROI is helping brands connect with next-gen consumers through smarter targeting, real-time analytics, and creative-tech integration. https://lnkd.in/grNBSX-c #FMCG #nextgen #tech #fintech #CTV #integration #analytics #BFSI #storytelling #strategy

114

🎙️ The Golden Voice of Advertising is Getting Smarter. Radio in India isn’t just surviving—it’s thriving with innovation. From the trusted familiarity of FM to the precision of programmatic audio, the future of radio advertising is vibrant, intelligent, and full of opportunity. 💡 Programmatic Radio is transforming the game: ✅ Precision targeting with real-time data ✅ Personalized audio experiences for every listener ✅ Seamless brand integration across music apps, podcasts & smart devices ✅ Unmatched cost-efficiency with measurable results Whether you're reaching rural Bharat or urban Gen Z, audio cuts through the noise with emotion, authenticity, and scale. And now—with programmatic tech—it also delivers performance, agility, and insight. 🎧 Radio is no longer “just a medium.” It’s a dynamic, data-driven storyteller that connects brands to hearts—and now, to dashboards. 🔊 The future of audio advertising in India is not coming—it’s already playing. #RadioReimagined #ProgrammaticAudio #IndiaOnAir #FutureOfMedia #AdTechWithHeart #MarketingInnovation #DigitalIndia #AudioFirst #VoiceEconomy #SmartAdvertising #FMtoFuture #DataDrivenBranding #MarketingThatSpeaks #MediaTransformation #AdvertisingInIndia #GrowthWithAudio

61

3 Comments