About
Faisal is a seasoned entrepreneur and eCommerce expert with more than 25 years of…
Articles by Faisal
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📉 Traditional digital ads are losing their edge-and your media dollars might be too. With paid channels delivering less ROI and AI reshaping search…
📉 Traditional digital ads are losing their edge-and your media dollars might be too. With paid channels delivering less ROI and AI reshaping search…
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🌱 Sustainable marketing isn’t just a value-it’s a measurable metric now. With the latest tools, advertisers can calculate the environmental…
🌱 Sustainable marketing isn’t just a value-it’s a measurable metric now. With the latest tools, advertisers can calculate the environmental…
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🎯 Integrated performance marketing is no longer optional-it’s essential. The lines between marketing, tech, and business operations continue to…
🎯 Integrated performance marketing is no longer optional-it’s essential. The lines between marketing, tech, and business operations continue to…
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Experience
Licenses & Certifications
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AI-Powered Performance Ads Certification
Skillshop
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Languages
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English
Full professional proficiency
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🔍 Are dominant search ad platforms limiting market access? Britain’s regulators are taking a stand-flagging outsized influence in the digital ad…
🔍 Are dominant search ad platforms limiting market access? Britain’s regulators are taking a stand-flagging outsized influence in the digital ad…
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📉 What if your past campaigns were quietly underdelivering? Google is testing a new "Missed Growth Opportunities" report. It estimates campaign…
📉 What if your past campaigns were quietly underdelivering? Google is testing a new "Missed Growth Opportunities" report. It estimates campaign…
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📊 Search rankings are shifting-what does that mean for your performance marketing? From core search volatility to platform visibility changes…
📊 Search rankings are shifting-what does that mean for your performance marketing? From core search volatility to platform visibility changes…
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📉 When one platform handles 90%+ of search, your performance marketing strategy needs a back-up plan. Here’s why a strategic audit of your digital…
📉 When one platform handles 90%+ of search, your performance marketing strategy needs a back-up plan. Here’s why a strategic audit of your digital…
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🌱 Digital ad spend is now under the green spotlight. Google recently launched a sustainability tool allowing marketers to measure the carbon…
🌱 Digital ad spend is now under the green spotlight. Google recently launched a sustainability tool allowing marketers to measure the carbon…
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🔍 A major update from the UK may reshape how search advertising works. The regulator has designated a major search engine with 'strategic market…
🔍 A major update from the UK may reshape how search advertising works. The regulator has designated a major search engine with 'strategic market…
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📸 Google Ads now flags low-quality images-why that matters for your campaigns Clear visuals aren’t just for aesthetics. Google’s latest update…
📸 Google Ads now flags low-quality images-why that matters for your campaigns Clear visuals aren’t just for aesthetics. Google’s latest update…
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📉 Traditional digital ads aren’t working like they used to. Customer acquisition costs have surged 222% over the last decade-and with AI…
📉 Traditional digital ads aren’t working like they used to. Customer acquisition costs have surged 222% over the last decade-and with AI…
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📈 Influencer marketing platforms are rapidly evolving-and so are the opportunities. According to recent market trends, the U.S. influencer…
📈 Influencer marketing platforms are rapidly evolving-and so are the opportunities. According to recent market trends, the U.S. influencer…
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📈 Influencer marketing just hit a new milestone-a company built on it went public. Here’s what that tells us: 🔹 Influencer marketing is maturing…
📈 Influencer marketing just hit a new milestone-a company built on it went public. Here’s what that tells us: 🔹 Influencer marketing is maturing…
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♻️ Digital advertising just got greener. Google’s latest Carbon Footprint tool offers marketers a rare opportunity: to measure the environmental…
♻️ Digital advertising just got greener. Google’s latest Carbon Footprint tool offers marketers a rare opportunity: to measure the environmental…
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📈 Influencer marketing is no longer just a trend-it’s proving long-term ROI across the board. A new study from the IPA validates what many…
📈 Influencer marketing is no longer just a trend-it’s proving long-term ROI across the board. A new study from the IPA validates what many…
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🔍 Data only matters if it drives decisions-and performance. Search Engine Journal is packed with up-to-date tips, but not every tactic fits every…
🔍 Data only matters if it drives decisions-and performance. Search Engine Journal is packed with up-to-date tips, but not every tactic fits every…
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📺 Video ad campaigns are getting smarter-and more complex YouTube just announced a new program to support advertisers navigating today’s fragmented…
📺 Video ad campaigns are getting smarter-and more complex YouTube just announced a new program to support advertisers navigating today’s fragmented…
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📍 Location-targeted marketing just got smarter With real-world movement data now powering digital out-of-home (DOOH) attribution, marketers…
📍 Location-targeted marketing just got smarter With real-world movement data now powering digital out-of-home (DOOH) attribution, marketers…
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📲 Apple Ads are no longer limited to the App Store-and that changes how marketers need to think. Here’s what’s new and what to prepare for: ✅ Ads…
📲 Apple Ads are no longer limited to the App Store-and that changes how marketers need to think. Here’s what’s new and what to prepare for: ✅ Ads…
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📺 Thinking about adding streaming TV to your media mix? Savvy marketers know that TV’s halo effect can drive more than just impressions-it can lift…
📺 Thinking about adding streaming TV to your media mix? Savvy marketers know that TV’s halo effect can drive more than just impressions-it can lift…
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