Kartik Kakar

The role of CMOs in B2B marketing has evolved from driving campaigns to building relationships that create measurable business impact.   At Marketing Mavericks 2025 by Dun & Bradstreet India, Harish Sarma, Marketing & Product Director, Pluxee India, spoke on the panel “From Transactions to Relationships: The Changing Role of CMOs in B2B Marketing”. He joined Saugata Bagchi, Adishri Charla, and Kalyan Ram Challapalli, with Mukesh Jain moderating the discussion.   The discussion explored how CMOs are stepping up as growth architects, strengthening trust, designing relationship-first models, and driving transformation with data and technology. A conversation that underlined the future of marketing leadership beyond transactions.   #Pluxee #PluxeeIndia #MoreOfWhatMatters #PluxeeEvents #MarketingMavericks #DunAndBradstreetIndia #B2BMarketing #Leadership #PanelDiscussion

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Who Owns Amagi? India’s Media SaaS Unicorn Eyes IPO 🚀 Media-focused SaaS unicorn Amagi has filed its draft papers to raise up to ₹1,020 Cr through a fresh issue, with big names like Premji Invest, Accel, Norwest Venture Partners, General Atlantic, Trudy Holdings, and others set for partial exits. At the time of filing, Premji Invest holds the largest chunk with a 26.6% stake, followed by Accel at 15.6% and Norwest at 14.2%, while the three cofounders together own about 14%. Backed by a sharp 72% drop in net loss and 32% revenue growth in FY25, Amagi is ready to test public market waters and extend its global cloud media play. Will this IPO boost India’s SaaS story to the next level? #Amagi #IPO #SaaS #Media #Tech #Startup #India #Inc42 #growth

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Kishan Tiwari has been appointed as Director - Go-To-Market at MediaMint, where he will focus on advancing GTM strategies with a strong emphasis on Agentic AI, GenAI applications, and technology-driven growth. Bringing extensive experience in the TMT, Banking & Capital Markets, and Retail industries, Kishan adds significant value to MediaMint’s leadership team with his expertise in enterprise partnerships, AI-driven innovation, and technology adoption. His new role highlights MediaMint’s commitment to accelerating its AI-led business expansion and strengthening its market presence.   Prior to joining MediaMint, Kishan served as Client Partner at Mphasis, where he drove enterprise partnerships, leveraged emerging technologies, and built high-impact business solutions. Earlier, as Global Partner Lead at HeadSpin, he managed strategic alliances across multiple geographies, driving SaaS adoption and supporting large-scale technology transformations. With a decade-long track record across SaaS, services, and strategic sales, Kishan has established a strong footprint in the GCC region. Recognized as an AI enthusiast and sales leader, his appointment at MediaMint underscores the organization’s focus on innovation, growth, and delivering enterprise value.   #KishanTiwari #MediaMint #Mphasis #HeadSpin #GoToMarket #GenAI #AgenticAI #ArtificialIntelligence #DigitalTransformation #TechnologyLeadership #EnterpriseGrowth #InnovationInTech #cxolanes

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Customers don’t experience your brand in silos. Brands shouldn’t engage that way either. Sprinklr CTO Amitabh Misra shares how we’ve built a unified platform from the ground up — helping enterprises connect data, channels, and teams to deliver immersive, AI-powered customer experiences. Watch the masterclass 📺 https://lnkd.in/ei5F7kNB #UnifiedCXM

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Marketers are under pressure to show results in quarters — not years. But what happens when you want to build something that lasts? In Episode 1 of Dear Marketer, we sat down with Shirin Rai Gupta, Director of Marketing at upGrad Enterprise, to talk about brand, content, and reputation in a world obsessed with instant metrics. Shirin’s journey spans Truly Madly, Google India, and now edtech — and her insights are sharp, honest, and refreshingly grounded. We talk about: ✅ Building thought leadership without sounding self-important ✅ Making enterprise marketing actually engaging ✅ Storytelling with depth — not just for reach ✅ Marketing in the AI age (without losing your brand’s voice) If you care about substance over splash — this is for you. 🎥 Watch now → https://lnkd.in/e3HSa57b #DearMarketer #MarketingLeadership #B2BMarketing #MarketingPodcast #BrandBuilding

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In this high-investment, high-buying period, marketers must reckon with an uncomfortable truth: their campaigns are increasingly vulnerable to sophisticated, AI-powered ad fraud, writes Saurabh Khattar, Country Manager, India at Integral Ad Science. Read More: https://lnkd.in/dEsTeyas Get all the latest news and updates on our WhatsApp channel: https://lnkd.in/ghWumGNx Subscribe to our Daily Brief Newsletter: https://lnkd.in/dyquZNED #ias #artificialintelligence #advertising #marketing

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Swetha G Basavaraj, Sr. Director of Product at Samsung Ads, shared how AI is reshaping digital advertising — not just in delivery, but in how users experience it. She emphasized the excitement around this shift and the value of events like TiEcon 2025. With AI and machine learning evolving, ad creatives are no longer static — users may now see multiple versions of the same ad (like different car models), personalized in real time. The rise in user data availability is enabling deeper personalization, making ad experiences more relevant and dynamic for individual users. Swetha emphasized this as one of the most exciting times for digital advertising, with events like TiEcon providing a platform for collaboration between VCs, founders, and corporate leaders through focused sessions and workshops. #SwethaBasavaraj #SamsungAds #AIAdvertising #DigitalMarketing #TiEcon2025 #AdTech #Personalization https://lnkd.in/gxiqPQ9N The Economic Times Nameeta Escobar Sujatha Padmanabhan MBA (Brown), Ex-ESPN Anita Manwani Anand Jagannathan Andy Tsao Preetha Ram Preethy Padmanabhan Krishna K. Chittabathini Uday Bellary Sandeep Bhat

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#Exclusive | In an exclusive piece for Mediabrief.com, Siddharth Kadri, General Manager of Marketing at Tamarind Global, writes about the transformative impact of AI on travel marketing. Kadri explores how AI is driving hyper-personalization, predictive analytics, and enhanced customer engagement, and shares insights on overcoming challenges, best practices for marketers, and the future trajectory of AI in the travel industry. 🔗 More here: https://lnkd.in/d6Hkpvmy Mahesh Shirodkar | Louis D'Souza | Prabhakar Kamat | Vineet Sethi | Alisha Shirodkar | Anjali Tolani | Arpana Pandya #mediabrief #SiddharthKadri #GeneralManagerMarketing #TamarindGlobal #AI #travelmarketing #travelindustry #exclusives #AIinTravelMarketing #media

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