Khilan Haria

In venture capital, ultimately “only a handful of companies per year actually matter”. Just 7 firms led the Series A of ~60% of startups in India that are worth $1B+ today. The list of firms leading investments in these cos is fairly predictable - PANZEL + Tiger Global. Full post on India's unicorn hunters in the comments

238

11 Comments

A founder who has spent 32 Years building IP-Owned Tech in India's Defense Sector. Ashok Atluri, Founder of Zen Technologies Limited shares a growth story bootstrapped from Hyderabad: -Revenue: ₹60 Cr (FY21) → ₹930 Cr(FY24) -Market cap: 40 Cr (2012-13) → 13000 Cr today -Growth: 400X in 12 years Takeaways from our conversation: 1. India historically imported 65–70% of its defense equipment. Today, defense exports have grown more than 30× over the past decade, with the private sector contributing around 60% of exports. Domestic defense production has increased to ₹1.27 lakh crore, a 174% rise since FY 2014–15. 2. For over two decades, Zen built advanced simulators but struggled to sell them in India because single-vendor bids weren’t accepted. The IDDM policy in 2015 gave preference to IP-owning Indian companies and allocated 75% of the capital acquisition budget to local sourcing. And decades of R&D became a real market worth ₹200 billion. 3. Defense tech startups in India have raised $184 million in VC funding since 2020. Zen’s journey shows that IP-owned Tech built with self-funded R&D can build the most defensible advantage, similar to how Apple captures value through IP rather than manufacturing. 4. Zen’s anti-drone systems were proven in field operations, leading to export inquiries from over 20 countries. This mirrors the broader trend of India’s defense exports growing from ₹1,940 crore (FY14) to ₹21,083 crore (FY24). Field-tested solutions build trust far faster than lab demos or pilot projects. 5. Government fundings are rewarding innovation over manufacturing. Programs like iDEX provide up to ₹10 crore for proven concepts, while DRDO offers ₹50 crore per system under the Technology Development Fund. This shift allows companies to reinvest profits into next-generation R&D. 6. Ashok believes that not all technologies should be patented. Highly secretive or complex innovations can be reverse-engineered if patented. Instead, patent what is obvious to outsiders to protect your competitive edge. 7. Build with a focused approach on Pareto technologies with maximum impact. Instead of chasing every opportunity, Zen concentrated on the 20% of technologies delivering 80% of results, anti-drone systems and simulators. Prioritizing high-leverage areas compounds impact effectively. 8. Time market entry around overlooked gaps: In 2018, drones were a hot topic, but there was little attention on anti-drone systems. Zen entered this gap and was ready when the need became urgent, from regional conflicts to domestic security. Opportunities often lie where others are silent. 9. Create policies around your innovation: Self-funded R&D firms face unique risks that conventional procurement rules often overlook. Zen advocated for new categories rather than adapting breakthrough technologies to unsuitable frameworks, ensuring their innovations could be evaluated on merit. Full Episode https://lnkd.in/gnAFEj3f

173

5 Comments

The Indian startup ecosystem needs capital. Lots and lots of it, especially if we want to create globally relevant, game-changing tech companies. Wrote about how we can achieve this in the The Economic Times. AceVector Titan Capital Confederation of Indian Industry

476

47 Comments

How does he sell products on Amazon every THREE seconds? The answer lies not just in the product, but in the PRICE. 💰 ➡️In the chapter “PRICING: THE HOLY GRAIL OF BUSINESS” from my book Startups of Bharat, we unpack the story of Varun and Tarun from Boult, one of India’s top three audio and wearable brands that has bootstrapped its way to 750 CR in revenue. 😳 At a time when international heavyweights like Bose, Sennheiser, and Marshall already dominated the premium segment, and local brands were competing on price, Boult charted its course. 👇🏻 Varun and Tarun discovered a clear gap ⏩Customers wanted premium design and sound quality — without the premium price tag. However, identifying a gap and monetising it are two distinct things. The real game-changer? Boult’s adoption of the target costing model—a method where you first decide the price customers are willing to pay and then engineer your product to fit the cost constraints. For example, if the COGS is capped at 60% and comes to 2200, with a remaining 40% margin, your price would be Rs 3080. This meant tight control over production costs, design-led differentiation, and a refusal to fall into the trap of over-innovation. Profitability wasn’t a distant milestone—it was baked into the business model from day one and reinvested to grow the business to 750 CR and take the No. 3 spot in the ever-competitive audio category. 💪 Ask yourself ⬇️ I) Would your customers still trust your product if it cost 20% more—or 20% less? II) Are you pricing based on cost or value perception? III) Is your pricing strategy helping you build a brand, or just moving inventory? IV) What does your price say about you, even before your product does? Find the answers in “PRICING: THE HOLY GRAIL OF BUSINESS” — only in Startups of Bharat on Amazon. Link in comments! Varun Gupta Surya Pasricha 🌞 BOULT #startupsofbharat #startups #india

180

35 Comments

Most poeple don’t get Boba Bhai right. But, as an investor via Titan Capital Winners Fund, I’ve had the fortune to see this story play out very closely. It is not just winning the bubble tea market in India - It is creating it. - Before their explosive entry, the category was a fragmented, niche curiosity-a handful of scattered outlets with no cohesive market identity - And Boba Bhai’s strategic execution is a live case study in transforming a fringe trend into a dominant, mainstream consumer category Their first move was to define the product for the Indian masses. By fusing Korean formats with Indian flavours, they created an accessible, craveable version of bubble tea and street food that could achieve broad appeal, moving it out of the niche corners of K-culture enthusiasts. Next, they built the physical infrastructure for the category at an unprecedented speed. Scaling to over 70 outlets, they are single-handedly putting bubble tea on the map in cities across the country, building the distribution network that is making the drink a household name. But their most visionary move in category creation is happening right now, in the digital aisle. The launch of Ready-to-Drink (RTD) canned bubble tea on quick commerce platforms like Blinkit and Zepto is another big bet. Effectively, they are not just entering a new channel - they are creating an entirely new FMCG category from scratch - packaged bubble tea. This allows them to own the "at-home" occasion, building brand salience far beyond their physical footprint. And this is very inspiring, because this is how categories are built. A single brand becomes so dominant in the consumer's mind that it becomes synonymous with the product itself. Think Xerox for photocopying or Maggi for instant noodles. With a stated goal to make K-Pop culture mainstream in India across food, drink and more, Boba Bhai, and its amazing founder, my friend Dhruv (in pic), are not shy about their ambitions. - And having read this whole thing, I am sure you would now get that they are not aiming to be a player in the bubble tea space - They are building the entire stadium and positioning themselves as the home team And that’s why I always say with pride and confidence, that Boba Bhai isn't just another QSR. What do you think? ---- I've begun to share my learnings from the world of startups more frequently to gain wider perspective. Thus, if you hold any additions or differences to the thoughts I shared above, do share in the comments. That will help widen my thinking horizons. Thanks! Best, Shiv

180

16 Comments

🎬 Kicking off IndiaAI in Action with Harshil Mathur, CEO and Co-Founder of Razorpay, a founder who has helped reshape India’s digital payments journey. IndiaAI in Action is a new series by Startup Policy Forum in collaboration with the IndiaAI Mission. In this conversation, Harshil shares how AI is powering the next wave of financial innovation, and how adoption by startups will ensure India takes a lead as the world’s AI use-case capital. Segments and full episode drop tomorrow onwards. Stay tuned. 👀 Watch here: https://lnkd.in/g3KJmtHx Ashwini Vaishnaw | Ministry of Electronics and Information Technology | S Krishnan | Abhishek Singh | Anshul M Singhal Shashank Kumar | Vivek Agarwal | Rahul Kothari | Arpit Chug | Arif Khan | Apuarv Sethi | Hepsibah Rozario | Saranya Gopinath | Khilan Haria Peak XV Partners | Ishaan Mittal | Z47 | Vikram Vaidyanathan Avantika Gode | Shubhangi Poddar | Vultr | Amit Rai | Piyush Gupta | Digvijay Singh Bisht

359

4 Comments